2014
1
$202,675
$30,000
$486,833
No
DC Pizza is a dynamic, fast-casual pizza brand that has carved out a niche in the competitive U.S. pizza market by combining high-quality ingredients, innovative cooking methods, and a customer-centric approach. Founded in Washington, D.C., the brand has gained a loyal following for its quick-service model, where pizzas are assembled to order and baked in specialized convection ovens in just over two minutes. This efficiency, coupled with customizable options—including gluten-free and dairy-free crusts—caters to a diverse clientele seeking both speed and quality.
The franchise's commitment to community engagement is evident through its fundraising initiatives, allowing local organizations to partner with DC Pizza for events and promotions. This not only strengthens community ties but also enhances brand visibility and customer loyalty.
Why Invest in This Franchise?
Rapid Cooking Technology: Pizzas are baked in unique convection ovens in approximately 2 minutes and 15 seconds, ensuring quick service without compromising quality.
Customizable Menu Options: Customers can choose from a variety of toppings, including gluten-free and dairy-free options, catering to a wide range of dietary preferences.
Community Engagement: DC Pizza offers fundraising opportunities for local organizations, fostering strong community relationships and brand loyalty.
Exclusive Territories: Franchisees are granted exclusive territories, reducing competition and enhancing market potential.
Experienced Leadership: Founded by Robert Daly, the brand benefits from strong leadership and a clear vision for expansion.
Founded: 2014
Founder: Robert Daly
Headquarters: Washington, D.C., USA – 1103 19th St. NW, Washington, D.C. 20036
Industry Category: Fast-Casual Pizza / Quick-Service Restaurant
Franchise Units: Initially 1 corporate location; franchising officially launched in 2019, with additional units in the Washington, D.C. area. Plans for national expansion are ongoing.
Brand Journey:
DC Pizza was launched to provide a fast, customizable pizza experience without compromising quality. With a unique cooking method—pizzas baked in just over two minutes using convection ovens—the brand quickly gained a loyal following in the D.C. metro area. Over the years, DC Pizza expanded its menu to include gluten-free, dairy-free, and customizable options to cater to diverse customer preferences.
Ownership: Privately owned by founder Robert Daly.
Market Presence: Strong local presence in Washington, D.C., with growing interest from franchisees across the United States. The brand is positioned as a premium fast-casual pizza option, emphasizing speed, quality, and community engagement.
Unique Selling Points:
Fast baking time (~2 minutes 15 seconds)
Customizable menu options for dietary inclusivity
Community-focused fundraising programs
Exclusive franchise territories for investors
Industry Recognition: Recognized for innovation in the fast-casual pizza segment, DC Pizza is often cited for its unique cooking technology and community-oriented business model.
DC Pizza offers comprehensive support to its franchisees:
Pre-Launch Assistance: Guidance in site selection, lease negotiations, and restaurant design to ensure optimal location and layout.
Operational Training: In-depth training covering all aspects of restaurant operations, including staff management, inventory control, and customer service.
Marketing Support: Assistance with local marketing strategies, promotional materials, and digital marketing to drive brand awareness and customer engagement.
Ongoing Support: Continuous support through regular communication, operational audits, and access to a network of fellow franchisees for shared best practices.
The ideal DC Pizza franchisee should possess:
Experience in the Restaurant Industry: While prior experience is beneficial, DC Pizza provides training for those new to the industry.
Strong Leadership Skills: Ability to manage a team, ensure operational efficiency, and maintain high customer service standards.
Passion for Pizza and Customer Service: A genuine interest in the food industry and a commitment to delivering quality products and service.
Financial Capability: The ability to meet the financial requirements for investment and ongoing operations.
Community-Oriented Mindset: A desire to engage with and contribute to the local community through events and partnerships.
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $202,675 – $486,833 |
| Minimum Liquid Capital | ~$200,000 |
| Franchise Fee | $30,000 |
| Ongoing Royalty Fee | 5% of gross sales |
| Marketing Fee / Budget | Provided during franchise discovery process (varies by location) |
| Infrastructure / Build-Out Cost | Included in total investment estimate |
| Working Capital | Part of total investment; recommended to cover initial operations |
| Expected ROI | Varies by location; provided during discovery process |
| Break-Even Time | Typically within 18–24 months depending on market and location |
| Potential Revenue Streams | In-store sales, catering, fundraising events |
| Financing Options | Some financing options may be available; details discussed with corporate |
