1990
20
$60,000
$37,500
$100,000
No
Deck Medic is a leading outdoor wood restoration franchise specializing in revitalizing decks, fences, pergolas, and other wooden structures. Founded in 1990 and franchising since 2016, Deck Medic has established a strong presence in the $450 billion home remodeling industry. With over 20 locations across the United States, the brand offers a proven business model characterized by low startup costs, high customer demand, and a strong reputation for quality and customer service.
Recession-Resistant Business: Deck Medic operates in the home improvement sector, which remains stable even during economic downturns.
Low Startup Costs: With a total investment ranging from $60,000 to $100,000, it's one of the most affordable franchises in the industry.
Exclusive Products: Franchisees have access to proprietary, high-quality wood restoration products not available in stores.
Protected Territories: Each franchisee is assigned an exclusive territory, ensuring no internal competition.
Multiple Revenue Streams: Services include deck staining, maintenance, repair, and power washing, catering to a wide customer base.
Proven Marketing Strategies: Benefit from established marketing materials and strategies to attract and retain customers.
Established Year: 1990
Franchising Since: 2016
Founders: Brian MacGregor and his team (co-founders focused on service quality and business scalability)
Headquarters: Chicago, Illinois, USA
Franchise Units: Over 20 locations across the United States, with expansion opportunities in multiple states
Ownership: Privately owned and operated
Brand Journey:
Deck Medic started as a local deck restoration company in Chicago in 1990. The founders recognized a growing need for professional wood restoration services in residential and commercial markets. Over the years, the company developed a proprietary five-step restoration process that ensures long-lasting results and customer satisfaction. Leveraging this expertise, Deck Medic launched its franchising program in 2016 to expand nationally while maintaining service consistency.
Market Presence in the USA:
Deck Medic has a strong footprint in regions like Illinois, North Carolina, and Tennessee, with plans to expand into other states. The franchise operates in the home improvement and outdoor restoration sector, part of the $450+ billion home remodeling market in the U.S.
Industry Category: Home Improvement / Outdoor Wood Restoration
Unique Selling Proposition: Proprietary products and a proven, step-by-step restoration process that differentiates the brand from competitors.
Reputation: Known for high-quality workmanship, exceptional customer service, and strong local brand recognition.
Deck Medic provides comprehensive support to franchisees, ensuring both business success and operational excellence. The support is structured in multiple phases:
Initial Training: Franchisees undergo an intensive two-week training program covering all aspects of deck restoration, including staining, sealing, repair techniques, and power washing.
Business Setup Guidance: Assistance with selecting a territory, setting up the business entity, obtaining permits, and understanding local regulations.
Marketing Prep: Guidance on pre-launch marketing campaigns to generate initial leads and awareness in the assigned territory.
Standard Operating Procedures (SOPs): Detailed manuals and processes for service delivery, scheduling, invoicing, and customer interactions.
Technology Tools: Proprietary software for estimating projects, scheduling appointments, managing customer relationships, and tracking sales.
Vendor & Supplier Access: Direct access to Deck Medic’s approved suppliers and proprietary products to maintain consistency in service quality.
Branding Materials: Pre-designed marketing materials including brochures, flyers, signage, and vehicle wraps.
Digital Marketing Guidance: Assistance with SEO, social media, and local advertising strategies to attract and retain customers.
Lead Generation Programs: Support in implementing local campaigns and promotions to increase sales in the franchise territory.
Regular Check-Ins: Continuous guidance from the franchisor team to monitor performance, address challenges, and suggest growth strategies.
Performance Reviews: Quarterly business reviews to help franchisees optimize operations and profitability.
Advanced Training & Updates: Periodic workshops, webinars, and refresher courses on new techniques, products, and business management strategies.
Franchisee Community Network: Access to a community of fellow franchisees to share best practices, experiences, and support.
Industry Best Practices: Education on emerging trends in home improvement and outdoor wood restoration.
Sales & Customer Service Training: Tips and training to improve client relations, upselling services, and increasing repeat business.
Deck Medic seeks motivated individuals who are entrepreneurial, customer-focused, and ready to operate a hands-on business in the home improvement and outdoor wood restoration industry. The ideal franchisee combines passion, commitment, and financial preparedness to maximize the potential of the franchise.
Entrepreneurial Spirit: Individuals eager to own and operate a business with a proven business model, who are comfortable making strategic decisions and driving growth.
Customer-Oriented Mindset: Franchisees should have a commitment to providing exceptional service, building strong client relationships, and maintaining high standards of workmanship.
Hands-On Leadership: Willingness to actively participate in the operational aspects of the business, including on-site restoration projects, training staff, and overseeing quality control.
Motivation to Grow: Driven to expand their business, develop a strong local presence, and implement marketing strategies to attract new clients.
Prior Experience: No prior deck restoration or home improvement experience is required, as comprehensive training is provided.
Business Background: While beneficial, previous business management or customer service experience is not mandatory. Entrepreneurial mindset and willingness to learn are prioritized.
Sales & Marketing Skills: A basic understanding of local marketing and ability to engage with homeowners and property managers is an advantage.
Investment Capability: Ability to meet the total investment requirement of $60,000–$100,000, with liquid capital of at least $60,000 and a net worth of $100,000 or more.
Long-Term Vision: Committed to growing a sustainable business over several years, with an understanding that initial break-even typically occurs within 12–18 months.
Territory Flexibility: Open to operating in various regions across the United States, with territories available nationwide.
Community Engagement: Ideal candidates are willing to actively engage with their local community to build brand awareness and customer loyalty.
Self-Motivated & Organized: Capable of managing both operational and administrative responsibilities efficiently.
Passion for Quality: Committed to delivering top-notch results and maintaining Deck Medic’s reputation for excellence.
Adaptable & Resilient: Able to handle challenges in a dynamic market and adapt to changing customer demands.
| Financial Category | Details / Amount |
|---|---|
| Total Investment Required | $60,000 – $100,000 |
| Franchise Fee | $37,500 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | Variable (based on local advertising needs) |
| Minimum Liquid Capital Required | $60,000 |
| Net Worth Requirement | $100,000 |
| Infrastructure / Equipment Cost | $15,000 – $25,000 (tools, vehicles, equipment, uniforms) |
| Working Capital | $10,000 – $20,000 |
| Break-Even Time | 12 – 18 months (depending on market conditions and effort) |
| Expected ROI | 20% – 35% annually (varies by location and sales volume) |
| Revenue Streams | Deck staining, deck/fence repair, maintenance, power washing, outdoor wood restoration |
| Financing Options | Third-party lenders available (Deck Medic does not provide direct financing) |
| Franchise Units Available | Nationwide expansion opportunities; over 20 active locations in the USA |
| Training & Support Investment | Included in franchise fee (pre-launch, operational, marketing, ongoing support) |
