Established
1994
Franchise Units
150
Minimum Investment
$49,620
Franchise Fee
$20,000
Total Investment Range
$343,920
Home Based
No
Description
Decor&You is a premier home and office interior decorating franchise that empowers entrepreneurs to transform spaces with style and functionality. Founded in 1994 and franchising since 1998, Decor&You has established a strong presence across the United States, offering personalized decorating solutions to homeowners and small businesses. With a focus on customer satisfaction and a commitment to excellence, Decor&You provides franchisees with a proven business model, comprehensive training, and ongoing support to ensure success in the competitive home improvement industry.
Why Invest in this Franchise?
Investing in a Decor&You franchise offers numerous benefits:
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Established Brand: Leverage the reputation of a trusted name in interior decorating.
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Comprehensive Training: Receive extensive training in design, business operations, and customer service.
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Ongoing Support: Access continuous support to help grow and sustain your business.
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Flexible Business Model: Operate from home or a mobile unit, reducing overhead costs.
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Diverse Clientele: Serve a wide range of clients, from residential homeowners to commercial establishments.
Background
Established Year: 1994
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Franchising Since: 1998
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Founders: Karen Powell and Josie Cicerale
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Headquarters: 900 Main St. S., Bldg. 2, Southbury, CT 06488
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Industry Category: Home Improvement
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Franchise Units: Over 150 units across 30 states
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Ownership: Privately held by Powell Investors Group, LLC
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Market Presence: Strong presence in the U.S., with opportunities for expansion in various regions
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Recognition: Consistently ranked among the top franchises in the home improvement sector
Support Training
Decor&You® stands out in the franchise industry for its commitment to comprehensive training and continuous support, ensuring franchisees are well-equipped to succeed in the home decorating business.
1. Pre-Launch Training & Education
Before launching their business, franchisees undergo a structured training program that includes:
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Online Presentations & Webinars: Franchisees participate in online sessions that introduce them to the Decor&You® business model, operations, and tools.
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Weekly Meetings: Regular telephone meetings with a Development Manager provide personalized guidance and address any questions.
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Discovery Day: An optional visit to the Performance Enhancement Center in Southbury, CT, allows prospective franchisees to meet the team and gain deeper insights into the business.
2. On-Site Education Event
Franchisees attend an intensive on-site training session covering:
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Elements of Design: Understanding design principles to create appealing spaces.
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Marketing Strategies: Learning effective marketing techniques to attract and retain clients.
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Sales Techniques: Developing skills to close sales and manage client relationships.
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Operational Procedures: Mastering day-to-day business operations for efficiency.
3. Business Launch Support
To ensure a successful start, franchisees receive:
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Grand Opening Assistance: Support in planning and executing a successful launch event.
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Press Release Services: Assistance in generating local media coverage to promote the new business.
4. Post-Launch Training
For the first six weeks after launch, franchisees participate in:
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Design Practicums: Hands-on experience in real-world decorating projects to build confidence and skill.
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Ongoing Coaching: Regular check-ins with mentors to address challenges and refine techniques.
5. Ongoing Professional Education & Support
Decor&You® believes in lifelong learning and offers:
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Enhanced Learning Modules: Access to advanced training materials covering new trends and technologies in interior decorating.
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Continuous Mentorship: Ongoing support from experienced professionals to guide franchisees through various business stages.
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Access to Resources: 24/7 availability of educational sessions, industry partner contacts, and design inspiration through a blended learning approach.
Ideal Candidate
Decor & You seeks motivated and business-savvy individuals who are passionate about interior decorating and committed to providing exceptional client service. The ideal franchisee combines entrepreneurial drive with a genuine love for design, ensuring both business success and customer satisfaction.
1. Entrepreneurial Mindset
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Individuals who are self-motivated and capable of running their own business independently.
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Comfortable making strategic decisions and managing day-to-day operations.
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Open to learning and applying proven business systems provided by the franchise.
2. Passion for Interior Decorating
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A strong interest or background in home or commercial interior design.
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Desire to help clients transform spaces creatively and functionally.
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Commitment to staying up-to-date with design trends and industry innovations.
3. Customer-Focused Orientation
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Excellent communication and interpersonal skills to build and maintain strong client relationships.
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Dedicated to delivering personalized service and high customer satisfaction.
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Ability to manage client expectations and resolve challenges professionally.
4. Financial Capability
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Sufficient capital to cover the initial franchise fee, total investment, and working capital.
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Capacity to manage finances effectively while operating a growing business.
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Understanding of budgeting for marketing, operations, and potential expansion.
5. Commitment to Training and Growth
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Willingness to participate in pre-launch, on-site, and ongoing training programs.
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Receptive to mentorship and guidance from experienced franchisees.
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Open to continuous professional development to enhance business performance.
6. Location and Market Awareness
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Flexibility to operate in diverse locations, including urban, suburban, or regional markets.
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Ability to analyze local market potential and identify target clientele.
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Willingness to actively market and network within the community to grow the business.
7. Professional Background (Optional but Preferred)
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Prior experience in sales, business management, marketing, or customer service can be advantageous.
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A track record of entrepreneurship or ownership in service-oriented industries is a plus.
Financial Detail
| Financial Category | Details / Range (USD) |
|---|---|
| Initial Franchise Fee | $20,000 |
| Total Investment Required | $49,620 – $343,920 |
| Infrastructure / Setup Cost | $10,000 – $75,000 (includes home office setup, mobile decorating tools, and client presentation materials) |
| Marketing Budget | $2,000 – $10,000 (for local promotions, social media campaigns, and launch events) |
| Working Capital | $5,000 – $25,000 (to cover initial operating expenses, staff, and client projects) |
| Royalty Fees | Not specified publicly (typically a small percentage of gross revenue) |
| Expected ROI | 20% – 35% annually (depending on market, location, and sales volume) |
| Break-Even Time | 12 – 24 months (varies based on client acquisition and local demand) |
| Revenue Streams | Decorating services, product sales, area development, and consulting services |
| Franchise Units | Over 150 units across 30 states |
| Net Worth Requirement | Not specified (recommended sufficient to cover initial investment and working capital) |
| Optional Discounts | 15% franchise fee discount for qualifying military veterans |
Notes:
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Initial Franchise Fee: Covers the right to operate under the Decor & You brand, initial training, and access to operational tools.
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Total Investment: Includes franchise fee, infrastructure, working capital, marketing, and miscellaneous costs.
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Revenue Streams: Franchisees can diversify income through residential and commercial decorating projects, product sales, and area development opportunities.
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Break-Even: Many franchisees achieve profitability within 1–2 years, depending on local market conditions and business growth.