1994
150
$49,620
$20,000
$343,920
No
Decor&You is a premier home and office interior decorating franchise that empowers entrepreneurs to transform spaces with style and functionality. Founded in 1994 and franchising since 1998, Decor&You has established a strong presence across the United States, offering personalized decorating solutions to homeowners and small businesses. With a focus on customer satisfaction and a commitment to excellence, Decor&You provides franchisees with a proven business model, comprehensive training, and ongoing support to ensure success in the competitive home improvement industry.
Investing in a Decor&You franchise offers numerous benefits:
Established Brand: Leverage the reputation of a trusted name in interior decorating.
Comprehensive Training: Receive extensive training in design, business operations, and customer service.
Ongoing Support: Access continuous support to help grow and sustain your business.
Flexible Business Model: Operate from home or a mobile unit, reducing overhead costs.
Diverse Clientele: Serve a wide range of clients, from residential homeowners to commercial establishments.
Established Year: 1994
Franchising Since: 1998
Founders: Karen Powell and Josie Cicerale
Headquarters: 900 Main St. S., Bldg. 2, Southbury, CT 06488
Industry Category: Home Improvement
Franchise Units: Over 150 units across 30 states
Ownership: Privately held by Powell Investors Group, LLC
Market Presence: Strong presence in the U.S., with opportunities for expansion in various regions
Recognition: Consistently ranked among the top franchises in the home improvement sector
Decor&You® stands out in the franchise industry for its commitment to comprehensive training and continuous support, ensuring franchisees are well-equipped to succeed in the home decorating business.
Before launching their business, franchisees undergo a structured training program that includes:
Online Presentations & Webinars: Franchisees participate in online sessions that introduce them to the Decor&You® business model, operations, and tools.
Weekly Meetings: Regular telephone meetings with a Development Manager provide personalized guidance and address any questions.
Discovery Day: An optional visit to the Performance Enhancement Center in Southbury, CT, allows prospective franchisees to meet the team and gain deeper insights into the business.
Franchisees attend an intensive on-site training session covering:
Elements of Design: Understanding design principles to create appealing spaces.
Marketing Strategies: Learning effective marketing techniques to attract and retain clients.
Sales Techniques: Developing skills to close sales and manage client relationships.
Operational Procedures: Mastering day-to-day business operations for efficiency.
To ensure a successful start, franchisees receive:
Grand Opening Assistance: Support in planning and executing a successful launch event.
Press Release Services: Assistance in generating local media coverage to promote the new business.
For the first six weeks after launch, franchisees participate in:
Design Practicums: Hands-on experience in real-world decorating projects to build confidence and skill.
Ongoing Coaching: Regular check-ins with mentors to address challenges and refine techniques.
Decor&You® believes in lifelong learning and offers:
Enhanced Learning Modules: Access to advanced training materials covering new trends and technologies in interior decorating.
Continuous Mentorship: Ongoing support from experienced professionals to guide franchisees through various business stages.
Access to Resources: 24/7 availability of educational sessions, industry partner contacts, and design inspiration through a blended learning approach.
Decor & You seeks motivated and business-savvy individuals who are passionate about interior decorating and committed to providing exceptional client service. The ideal franchisee combines entrepreneurial drive with a genuine love for design, ensuring both business success and customer satisfaction.
Individuals who are self-motivated and capable of running their own business independently.
Comfortable making strategic decisions and managing day-to-day operations.
Open to learning and applying proven business systems provided by the franchise.
A strong interest or background in home or commercial interior design.
Desire to help clients transform spaces creatively and functionally.
Commitment to staying up-to-date with design trends and industry innovations.
Excellent communication and interpersonal skills to build and maintain strong client relationships.
Dedicated to delivering personalized service and high customer satisfaction.
Ability to manage client expectations and resolve challenges professionally.
Sufficient capital to cover the initial franchise fee, total investment, and working capital.
Capacity to manage finances effectively while operating a growing business.
Understanding of budgeting for marketing, operations, and potential expansion.
Willingness to participate in pre-launch, on-site, and ongoing training programs.
Receptive to mentorship and guidance from experienced franchisees.
Open to continuous professional development to enhance business performance.
Flexibility to operate in diverse locations, including urban, suburban, or regional markets.
Ability to analyze local market potential and identify target clientele.
Willingness to actively market and network within the community to grow the business.
Prior experience in sales, business management, marketing, or customer service can be advantageous.
A track record of entrepreneurship or ownership in service-oriented industries is a plus.
| Financial Category | Details / Range (USD) |
|---|---|
| Initial Franchise Fee | $20,000 |
| Total Investment Required | $49,620 – $343,920 |
| Infrastructure / Setup Cost | $10,000 – $75,000 (includes home office setup, mobile decorating tools, and client presentation materials) |
| Marketing Budget | $2,000 – $10,000 (for local promotions, social media campaigns, and launch events) |
| Working Capital | $5,000 – $25,000 (to cover initial operating expenses, staff, and client projects) |
| Royalty Fees | Not specified publicly (typically a small percentage of gross revenue) |
| Expected ROI | 20% – 35% annually (depending on market, location, and sales volume) |
| Break-Even Time | 12 – 24 months (varies based on client acquisition and local demand) |
| Revenue Streams | Decorating services, product sales, area development, and consulting services |
| Franchise Units | Over 150 units across 30 states |
| Net Worth Requirement | Not specified (recommended sufficient to cover initial investment and working capital) |
| Optional Discounts | 15% franchise fee discount for qualifying military veterans |
Initial Franchise Fee: Covers the right to operate under the Decor & You brand, initial training, and access to operational tools.
Total Investment: Includes franchise fee, infrastructure, working capital, marketing, and miscellaneous costs.
Revenue Streams: Franchisees can diversify income through residential and commercial decorating projects, product sales, and area development opportunities.
Break-Even: Many franchisees achieve profitability within 1–2 years, depending on local market conditions and business growth.
