2012
140
$285,900
$59,900
$449,350
No
Deka Lash is one of the two largest brands in the booming do-it-for-me lash extension industry—projected to grow by over $570 million by 2027 (Technavio). Backed by powerful consumer trends—women drive 85% of consumer spending and 81% prioritize self-care—Deka Lash is at the forefront of a beauty movement where lash and brow services are essential, not optional. Clients turn to Deka Lash for time-saving beauty that delivers an effortless, “I woke up like this” confidence.
The Deka Lash franchise model offers a recurring membership-based revenue stream, a manageable 750–1250 sq. ft. footprint, and the potential for semi-passive ownership—perfect for multi-unit operators or those with other business interests. What sets Deka Lash apart is its open-concept studio design and elevated guest experience, featuring ergonomic lash beds and highly trained, Deka-Certified Lash Artists. With over 130 studios open and growing, Deka Lash is the opportunity to join a standout brand in a fast-expanding segment.
Established: 2012
First Unit Franchised: 2016
Franchised Units: 140 Units Open
Company Owned Units: 0
States Registered In: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Texas, Utah, Virginia, Washington, Wisconsin
Registration is pending in:
International Franchises: Canada only; open to others
Financial Assistance Provided: 3 Party
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Tenant-focused Build-out Management - Yes
Recruiting Assistance: Yes
Co-Operative Advertising: Yes
New Owner Training: Our new owner training, Deka U, arms you with 5 days of management instruction across all key aspects of the business. We offer initial, on-site training for your lash artists and ongoing support, including Master Lash Artist training for your ambitious hires. We also provide real estate and site selection support and help you set up foundational operations like payroll.
Our Franchisees: No beauty experience required. Corporate Refugees, Power Couples, Wealth-Builders, Existing Franchise Owners who want to diversify their current portfolios
Leaders with strong communication and coaching skills, able to connect with people of all ages and walks of life
A team player willing to follow recommended systems and embrace the vision of a fast-growing, innovative brand
Day in the Life
7:30am - Pour a cup of coffee and evaluate studio performance with our business intelligence tools
10:00am - "Manage the Manager". Check in with your studio manager and review and set priorities
12:00pm - Lunch break! Stop and get your lashes filled before stepping out for lunch
2:00pm - Grassroots marketing efforts. Work with your team to connect with the local community
Total Investment: $285,900 - $449,350
Minimum Liquid: $100,000
Minimum Net Worth: $500,000
Franchise Fee: $59,900
Royalty: 6% (except products)
Ad:3%
Average Number of Employees: 4
SBA Approved: Yes
Semi-Passive Ownership: Yes
Home Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount Yes - 25%
