Established
1999
Franchise Units
30
Minimum Investment
$198,500
Franchise Fee
$50,000
Total Investment Range
$427,500
Home Based
No
Description
Desert Sun Tanning Salons stands as a distinguished leader in the indoor tanning industry, renowned for delivering exceptional tanning experiences across the United States. With a commitment to top-tier customer service, state-of-the-art equipment, and a welcoming atmosphere, Desert Sun has cultivated a loyal clientele and established a strong brand presence.
Operating over 30 locations, primarily in Washington state, Desert Sun offers a comprehensive range of tanning services, including UV tanning, sunless spray tanning, and advanced skincare treatments. Each salon is meticulously designed to provide a clean, comfortable, and upscale environment, ensuring clients receive the highest quality service.
The franchise model emphasizes a balance between operational efficiency and personalized customer care, making it an attractive opportunity for entrepreneurs seeking to invest in a proven business with a strong market presence.
Why Invest in Desert Sun Tanning Salons?
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Established Brand: With a history dating back to 1999, Desert Sun has built a reputable brand known for quality and customer satisfaction.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, including assistance with site selection, salon design, and marketing strategies.
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Diverse Revenue Streams: In addition to tanning services, salons offer retail products, memberships, and skincare treatments, enhancing profitability.
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Scalable Business Model: The franchise system is designed to facilitate expansion, allowing owners to grow their portfolio of salons over time.
Background
Established Year: 1999 – Desert Sun Tanning Salons was founded in Kent, Washington, with the goal of providing premium tanning services in a comfortable and upscale environment.
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Franchise Launch: Desert Sun began offering franchise opportunities in 2012, allowing entrepreneurs to join a growing network of tanning salons.
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Franchise Units: Currently, Desert Sun operates 30+ salon locations, primarily concentrated in Washington State, with plans for strategic expansion into other regions of the USA.
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Founders: The brand was created by a team of entrepreneurs with a strong background in the beauty and wellness industry, focusing on creating a trusted tanning experience for customers.
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Ownership: Desert Sun Tanning Salons is currently owned and managed by SST Group, LLC, which oversees operations, brand strategy, and franchise growth.
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Brand Journey & Company History: Over the years, Desert Sun has built a reputation for high-quality tanning services, modern salon facilities, and exceptional customer experience. The company has grown from a single local salon to a recognized regional brand.
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Market Presence in the USA: Desert Sun has a strong foothold in the Pacific Northwest, with a loyal customer base and recognized brand name. The franchise aims to expand into other U.S. markets to meet increasing demand for tanning and skincare services.
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Industry Category: Beauty & Personal Care | Health & Wellness | Indoor Tanning
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Other Information: Desert Sun is known for incorporating advanced tanning technology, offering UV and sunless spray tanning, and providing a range of premium skincare products, setting it apart in the competitive tanning salon industry.
Support Training
Desert Sun Tanning Salons offers a robust support system to ensure franchisee success:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and salon design to create an optimal customer experience.
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Comprehensive Training: In-depth training programs covering salon operations, customer service excellence, sales techniques, and product knowledge.
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Operational Support: Ongoing guidance in day-to-day operations, inventory management, and staff training to maintain high standards.
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Marketing Assistance: Access to corporate marketing materials, promotional strategies, and digital marketing support to drive customer acquisition and retention.
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Technology Tools: Utilization of advanced salon management software for scheduling, billing, and customer relationship management.
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Continuous Education: Regular workshops and seminars to keep franchisees informed about industry trends and best practices.
Ideal Candidate
Desert Sun Tanning Salons seeks franchisees who embody the following qualities:
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Entrepreneurial Spirit: Individuals with a strong desire to own and operate a business within the health and wellness industry.
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Customer-Centric: A passion for delivering exceptional customer service and creating a positive salon environment.
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Financial Capability: Possess the necessary financial resources to invest in the franchise and sustain operations during the initial phase.
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Management Experience: Background in managing teams, overseeing operations, and driving business growth.
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Commitment to Excellence: Dedication to upholding the brand's standards and continuously improving business performance.
Financial Detail
| Financial Component | Details / Range |
|---|---|
| Total Investment Required | $198,500 – $427,500 |
| Franchise Fee | $50,000 |
| Royalty Fee | 4% – 6% of gross revenue |
| Advertising / Marketing Fee | 2% of gross revenue (corporate-supported campaigns and local marketing) |
| Minimum Liquid Capital Required | $75,000 |
| Infrastructure / Build-Out Cost | Included in total investment; varies based on location size and design |
| Working Capital | $25,000 – $50,000 |
| Franchise Term | 10 years |
| Financing Options | Available via third-party lenders for franchise fee, build-out, and equipment |
| Expected ROI | 20% – 35% annually depending on location, management, and market conditions |
| Break-Even Time | 18 – 24 months |
| Revenue Streams | - UV Tanning Services - Sunless Spray Tanning - Skincare Products - Memberships & Packages |
| Franchise Units | 30+ locations primarily in Washington State |