1966
400
$153,700
$35,000
$357,000
No
Are you ready to dive into the booming $11.5+ billion US swimming pool market with a globally recognized, innovative, and proven business model? The Desjoyaux Pools franchise offers an unparalleled opportunity for ambitious entrepreneurs in the United States. As the world's leading manufacturer of in-ground concrete swimming pools, Desjoyaux has built an international reputation for excellence, quality, and revolutionary patented technology.
Unlike traditional pool businesses saddled with complex piping and high maintenance, Desjoyaux has redefined the industry with two proprietary, cost-effective, and durable systems: the Active Permanent Casing structure and the Pipe-Free Filtration system. This dual-concept allows for unlimited customization (any shape, any size), rapid installation, superior durability, and significantly reduced operating and maintenance costs for the end-user. For the franchisee, this means a distinct competitive advantage, a high-demand product, and simplified installation processes. Positioned firmly as a pioneer of affordable, high-quality residential and commercial pool solutions, Desjoyaux is rapidly expanding its footprint across the USA, making now the perfect time to secure a prime territory and build a successful, community-focused business around the ultimate backyard luxury.
Investing in a Desjoyaux Pools franchise is an investment in a resilient, high-growth sector backed by a global powerhouse.
Patented, Differentiating Technology: The exclusive pipe-free filtration system eliminates the need for complex, leak-prone underground pipes, reducing installation time, material cost, and the potential for costly future repairs. This is a massive selling point over competitors.
Monolithic, Customizable Structure: The Active Permanent Casing creates a single, incredibly strong concrete structure that allows for complete creative freedom in pool design—a major draw for the custom-loving US consumer.
Global Brand Recognition: With a presence in over 80 countries and over 240,000 pools installed worldwide, you leverage the strength, experience, and established brand authority of the world's largest pool manufacturer.
Strong US Market Growth: North America is a major player in the global swimming pool market. With a corporate headquarters and flagship showroom established in Roswell, Georgia, since 2011, Desjoyaux is committed to accelerating its US expansion.
Vertical Integration Advantage: As a manufacturer, Desjoyaux controls the entire supply chain, ensuring consistent quality, innovation, and potential cost advantages in product sourcing.
Essential, High-Ticket Service: Building and renovating pools are high-value, high-demand services driven by home value appreciation and the desire for personalized outdoor living spaces, a trend that accelerated significantly in recent years.
Established Year: 1966
Founders: Jean Desjoyaux, a visionary commercial tile mason from France, who built the first pool for his family and decided there was a better way to make pools affordable and accessible to everyone.
Brand Journey & Company History: Starting as a local French innovation, the brand evolved by patenting its revolutionary systems—the permanent active casing wall structure in 1978 and the mono-block pipeless filtration unit in 1983. Desjoyaux has since grown exponentially through a network of dealerships and subsidiaries, demonstrating a commitment to constant R&D with 3-4 patents filed annually. The company has been listed on the Euronext Paris Stock Exchange since 1991, remaining approximately 75% controlled by the founding Desjoyaux family, now in its 4th generation.
Global Market Presence: Present in over 80 countries with over 400 dealers globally.
USA Market Presence: Desjoyaux Pools North America opened its corporate headquarters and flagship showroom in Roswell, Georgia, in 2011, marking a strategic entry into the vast US market. The brand continues to focus on developing its dealership network across key US territories.
Industry Category: Swimming Pool Sales, Design, Installation, and Service (Inground Pools, Pool Equipment & Accessories, Renovation).
Desjoyaux is committed to setting up its franchisees for success with a comprehensive, multi-phase support and training structure:
1. Pre-Launch & Site Selection:
Location Strategy: Assistance with site selection for your required showroom and identifying prime territories with high-demand demographics.
Showroom Design: Guidance and plans for creating an impactful, hands-on showroom that effectively displays the product and technology to potential clients.
Initial Meeting & Factory Tour: The process includes an introductory call, a detailed financial discussion, and a crucial visit to the Desjoyaux head office and production facility in France to fully understand the product manufacturing and brand culture.
2. Operational & Initial Training (Academic & Practical):
Desjoyaux Pool School: Comprehensive training covering product knowledge, proprietary installation techniques (Active Permanent Casing and Pipeless Filtration), sales protocols, and customer service standards.
Operational Manuals: Access to detailed, tested operating procedures for all aspects of the business, from construction management to back-office administration.
Recruitment Support: Advice on attracting and training your initial team, including sales staff and installation crews.
3. Marketing & Sales Support:
Brand Leverage: Immediate access to the international Desjoyaux brand image, reputation, and advertising materials.
Digital Tools: Provision of operational tools for lead generation, customer file management, and optimizing your sector’s exploitation.
National and Local Campaigns: Support for national advertising and provision of dedicated, customizable publicity tools for use in your assigned exclusive territory.
4. Ongoing Support:
Field Support: Continued access to the Desjoyaux team and commercial support staff for problem-solving and operational guidance.
Network Sharing: Participation in franchisee meetings, seminars, and ongoing advanced training to share best practices and stay updated on the latest innovations and market trends.
R&D Access: Ongoing benefit from the group's constant investment in research and development, ensuring your product offering remains technologically advanced.
The Desjoyaux Pools franchise is seeking motivated, coachable entrepreneurs with a passion for quality, sales, and team leadership.
Entrepreneurial Spirit: Highly driven and self-motivated individuals eager to grow a substantial business within an exclusive territory.
Business Background: Prior experience in construction, sales, general contracting, or managing a small-to-mid-sized business is beneficial but not required. The focus is on leadership and management capabilities.
Financial & Management Acumen: Individuals who are delegators, capable of developing, managing, and mentoring a team, running day-to-day operations, handling administration, and actively engaging in community outreach to grow the business.
Passion & Mindset: A "work hard/play hard" attitude, commitment to customer satisfaction, and a belief in the superior quality of the Desjoyaux product.
Investment Capability: Must meet the minimum financial requirements to ensure a strong start and adequate working capital (see Financial Details below).
Location Preference: Seeking partners to establish dedicated showrooms in high-density residential markets across the US with a strong demand for high-end, outdoor lifestyle amenities.
