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DetailXPerts USA Franchise Opportunity

USA
Minimum Investment

$73,000

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Established

2002

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Franchise Units

90

payments

Minimum Investment

$73,000

payments

Franchise Fee

$35,000

payments

Total Investment Range

$240,100

home

Home Based

No

Description

DetailXPerts is the pioneering force in eco-friendly steam cleaning vehicle wash and detailing, offering a highly differentiated franchise opportunity in the booming US automotive and commercial cleaning industries. We stand apart by leveraging an innovative, patent-pending steam cleaning system that delivers superior results while dramatically conserving water—cleaning an average-sized car with as little as one pint of water, and requiring significantly less water for fleets, compared to conventional washing methods.

This focus on People, Planet, and Profit (the "Triple Bottom Line") positions DetailXPerts as a brand for the modern, socially-conscious consumer and B2B client. Franchisees tap into a scalable business model that extends beyond traditional auto detailing to include lucrative fleet cleaning services and commercial/janitorial cleaning using the same green steam technology and biodegradable, hospital-grade disinfectants. This diversity of services provides multiple revenue streams and a secure market position with low competition in the specialized eco-friendly segment. Invest in a business that offers a turnkey solution for success, a proven system, and the powerful advantage of being an industry innovator committed to environmental stewardship and business profitability.

Why Invest in this Franchise?

  1. Eco-Friendly Market Edge: You acquire a distinct competitive advantage with a patent-pending steam cleaning technology that appeals to the growing demand for green, sustainable services. This dramatically reduces water usage, minimizing environmental impact and water runoff concerns.

  2. Multiple High-Profit Centers: The business model is highly flexible and scalable, allowing franchisees to target three high-margin markets: Mobile Auto Detailing (B2C), Fleet Washing (B2B), and Commercial/Janitorial Cleaning. This diversification ensures stability and significant growth potential.

  3. Low Overhead and Mobile Model: DetailXPerts is a home-based/mobile unit franchise, which drastically reduces the need for expensive commercial real estate (infrastructure cost) and allows for flexibility. This contributes to a low initial investment and high potential ROI.

  4. Established Brand & Proven System: You partner with a brand established for over 20 years, utilizing a proven "business in a box" system. The franchisor provides extensive training and ongoing support, increasing the probability of success compared to starting an independent business from scratch.

  5. Exclusive Territories: Franchisees receive an exclusive territory, ensuring no other DetailXPerts branch will operate within your protected business boundaries.

  6. Recurring Revenue Streams: Fleet and Commercial cleaning services allow for securing ongoing service agreements, establishing a reliable, recurring revenue stream.


Background


DetailInformation
Established Year
2002 (Business Founded)

Franchising Since2008
Founders/Leadership
Emmanuel Williams (CEO) and Angela Williams (President/Co-Founder)

Parent CompanyDetailXPerts Franchise Systems LLC
Industry Category
Automotive, Car Wash & Detailing, Green & Eco-Friendly, Commercial Cleaning, Fleet Services

Core ConceptWorld's first eco-friendly steam cleaning vehicle wash and detailing franchise system. Uses patent-pending steam technology to clean and sanitize without harsh chemicals or excessive water.
US Market Presence
Franchised units across multiple states including CA, IN, MI, FL, TN, CO, WI, GA, VA, and more (US markets available in nearly all states).

Franchise Units (Approx.)Over 90 franchise units worldwide (includes international).
Company HistoryThe concept was inspired by the founders' son in 2002. After perfecting the steam cleaning technology and proving the business model successful, the husband-and-wife team, Emmanuel and Angela Williams, launched the franchise system in 2008. The company is committed to a triple bottom line: People, Planet, and Profit.


Support Training

DetailXPerts is dedicated to providing a comprehensive support system to ensure franchisees launch and scale their businesses successfully, even if they have no prior industry experience.

Support CategoryDetail & Description
Pre-Launch/Initial Training
A comprehensive, mandatory program covering all aspects of the business. Typically includes 16 hours of Classroom Training and 24 hours of On-The-Job Training. Topics cover: technical aspects of the steam cleaning technology, service features/benefits, business's legal/regulatory requirements, operations, and proprietary software use.

Launch/On-Site SupportA dedicated Business Coach works directly with franchisees during pre-training and the ramp-up phase. An on-site team is provided within the first 60 days to assist with kick-off and establishing initial accounts.
Operational Support
Ongoing Support
includes access to a Franchisee Intranet Platform, proprietary software, a Toll-Free Support Line, Grand Opening assistance, field operations guidance, security & safety procedures, and optional assistance with site selection/lease negotiation (for shop models).

Marketing & AdvertisingFranchisees benefit from a coordinated national brand presence. Support includes: Initial Marketing Campaign guidance, Ad Templates, Regional Advertising, Social Media strategy, SEO/Website Development support, Email Marketing, and Loyalty Program/App assistance. A mandatory 2% Ad Royalty Fee supports system-wide marketing efforts.
Academic/Continuing Support
Continuous education is provided through ongoing group coaching, site visits as needed, regular newsletters, and national meetings/conventions.



Ideal Candidate

DetailXPerts seeks ambitious, committed, and service-oriented entrepreneurs who are prepared to learn and lead a sustainable, scalable business.

  • Entrepreneurial Mindset: An investor who is enthusiastic about starting a scalable business, possesses a strong willingness to learn the proprietary system, and has an entrepreneurial attitude.

  • Leadership & People Skills: Since this is a service-oriented business, the ideal candidate must have strong confidence and leadership skills to manage employees effectively and excellent people skills to deal with various customers and suppliers.

  • Financial Capability: Must meet the minimum financial requirements for liquid capital and total net worth.

  • Passion for 'Green' Business: A strong alignment with the company's "People, Planet, and Profit" philosophy and a commitment to environmental sustainability and community engagement is a significant advantage.

  • Business Model Fit: Suitable for both Owner-Operator and Semi-Absentee investors, as well as those interested in building a Master Franchise.

  • Location Preference: The business model is flexible, allowing it to be run from a Home-Based/Mobile Unit or a combination of a Mobile Unit and a Detail Shop. This offers excellent flexibility and reduced facility-related startup costs.


Financial Detail

Note: Financial figures are estimates and are subject to change. Consult the official Franchise Disclosure Document (FDD) for exact and current details.


Financial DetailEstimated Range (USD)Notes
Initial Franchise Fee$35,000
A one-time fee to acquire the rights to operate under the brand and access the system. A veteran discount may be available (check FDD).

Total Initial Investment$73,000 - $240,100Includes the Franchise Fee and all other startup expenses.
Minimum Liquid Capital$35,000 - $75,000
The amount of cash or easily convertible assets required to qualify.

Minimum Net Worth$300,000 - $1,000,000The required total net worth to qualify.
Royalty Fees6% of Gross Sales (Monthly/Weekly)
An ongoing fee for franchisor support, brand protection, and innovation.

Ad Royalty Fee2% of Gross Sales (Monthly/Weekly)An ongoing fee to support system-wide marketing and advertising efforts.
Infrastructure CostLow to None
The mobile/home-based model allows for minimal or no investment in a physical shop initially. Includes costs for vehicle detailing unit/equipment ($15,000 range).

Initial Marketing Budget$7,000 - $12,000 (Included in Total Investment)Allocated for initial campaigns and promotional materials.
Working CapitalIncluded in Total Investment
Additional funds needed for initial operations (licenses, insurance, travel, office supplies, etc.).

Expected ROI / Break-Even TimeHigh ROI Potential
Due to the low-overhead, scalable model and multiple revenue streams. (Specific Item 19 earnings claims are not typically provided, but the model is designed for quick ramp-up).

Potential Revenue Streams1. Mobile Auto Detailing (B2C) 2. Fleet Washing/Cleaning (B2B) 3. Commercial/Janitorial Cleaning (B2B)Diversified income streams increase stability and earning potential.



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