2004
400
$195,240
$45,000
$324,170
No
Ding Tea is a globally recognized Taiwanese tea brand that has successfully blended traditional tea culture with modern innovation. Established in 2004 in Taichung, Taiwan, Ding Tea has since expanded its presence to over 400 locations worldwide, with a significant footprint in the United States. The brand's commitment to quality, consistency, and customer satisfaction has positioned it as a leader in the competitive bubble tea industry.
In the U.S., Ding Tea operates approximately 135 locations, primarily in states like California and Texas, reflecting its strong market penetration and brand recognition. The franchise offers a diverse menu that includes classic milk teas, fruit teas, and specialty beverages, catering to a wide range of consumer preferences.
Proven Business Model: Ding Tea's standardized operations and established supply chain ensure consistency and efficiency across all locations.
Brand Recognition: With a strong presence in key U.S. markets, Ding Tea benefits from high brand awareness and customer loyalty.
Comprehensive Support: Franchisees receive extensive training and ongoing support, including site selection, store design, and marketing strategies.
Market Growth: The bubble tea industry continues to expand, offering ample opportunities for new franchisees to capitalize on this growing trend.
Established Year: Ding Tea was founded in 2004 in Taichung, Taiwan, with a mission to bring authentic Taiwanese tea culture to a global audience.
Founders: The brand was started by a group of passionate Taiwanese entrepreneurs dedicated to creating high-quality tea beverages that combine tradition with modern innovation.
Brand Journey: From a single tea shop in Taiwan, Ding Tea quickly gained popularity for its consistent quality and innovative menu offerings. The brand expanded internationally within a few years, focusing on quality control, franchise development, and adapting to local markets while maintaining its authentic Taiwanese identity.
Franchise Units: Globally, Ding Tea operates over 400 locations, including approximately 135 locations in the USA, with a concentration in states like California and Texas, and steadily expanding into other major urban markets.
Ownership: Ding Tea is privately held by CHU YU HSIANG CO., LTD, a company focused on beverage manufacturing and franchise development.
Market Presence in USA: In the United States, Ding Tea has become one of the most recognized bubble tea brands, competing with other major tea franchises. Its locations are strategically placed in high-traffic areas, including shopping centers, universities, and urban centers, attracting a loyal customer base.
Industry Category: Food & Beverage – Specialty Tea and Coffee. Ding Tea operates in the fast-growing bubble tea and specialty beverage market, which has seen consistent growth in the U.S., driven by consumer demand for unique, high-quality beverages.
Reputation & Recognition: Known for freshly brewed tea, customizable beverages, and innovative flavors, Ding Tea has earned a strong reputation among millennials and Gen Z consumers, making it a highly attractive franchise opportunity.
Mission & Vision: Ding Tea aims to share the authentic taste of Taiwanese tea worldwide while offering franchisees a profitable, scalable business model that emphasizes quality, innovation, and customer satisfaction.
Ding Tea ensures its franchisees are fully equipped to operate a successful store through comprehensive pre-launch, operational, marketing, and ongoing support programs.
Site Selection Assistance: Ding Tea helps identify prime locations based on foot traffic, demographics, competition, and market potential.
Lease Negotiation Support: Guidance in negotiating favorable lease terms and rental agreements.
Store Design & Layout: Turnkey design services to create an efficient, attractive, and brand-consistent store layout that enhances customer experience.
Permit & Licensing Guidance: Assistance with local permits, health regulations, and licensing requirements to ensure compliance before opening.
Operations Training: Hands-on instruction covering daily store operations, inventory management, quality control, and equipment handling.
Product Knowledge & Preparation: In-depth training on beverage recipes, brewing techniques, and presentation standards to ensure product consistency.
Customer Service & Experience: Training in delivering excellent customer service to build loyalty and repeat business.
Management Skills: Guidance on supervising staff, managing workflows, and optimizing operational efficiency.
Pre-Opening Marketing: Assistance with launch campaigns, local promotions, and grand opening strategies to drive initial traffic.
Ongoing Marketing Guidance: Strategies for digital marketing, social media, seasonal promotions, and community engagement.
Promotional Materials: Provision of brand-approved marketing assets including signage, menus, and advertising templates.
Supply Chain Management: Access to Ding Tea’s established suppliers ensures consistent quality of ingredients and equipment.
Standard Operating Procedures (SOPs): Detailed manuals covering every aspect of store management to maintain brand standards.
Technology & POS Systems: Training and support for point-of-sale systems, inventory tracking, and reporting tools.
Field Support: Regular visits and performance evaluations from franchise consultants to identify opportunities for improvement.
Continuous Training: Updates on new products, seasonal drinks, and operational innovations to keep the business competitive.
Franchise Network: Access to a community of franchisees for knowledge sharing, collaboration, and best practices.
Problem Solving & Troubleshooting: Assistance with operational challenges, staffing issues, or local market adaptations.
Ding Tea seeks franchisees who are passionate, business-minded, and committed to delivering high-quality beverage experiences. The ideal candidate embodies the following qualities:
A genuine interest in tea culture, beverages, and customer experience.
Enthusiasm for introducing authentic Taiwanese tea to a growing U.S. market.
Creativity and openness to engage with new beverage trends, flavors, and promotions.
A self-motivated and driven individual who is eager to grow a business and make strategic decisions.
Ability to manage operations, oversee staff, and drive revenue growth.
Commitment to upholding Ding Tea’s brand standards and delivering consistent quality.
Prior experience in retail, food service, or hospitality management is advantageous but not mandatory.
Strong understanding of customer service, inventory management, and financial planning.
Ability to analyze sales data, control costs, and optimize store performance.
Must have the financial resources to cover initial investment, working capital, and operating expenses.
Comfortable with ongoing royalty and marketing fees while managing cash flow effectively.
Open to long-term investment and patient growth strategy to achieve profitability.
Willingness to actively participate in local marketing, events, and community outreach to build brand presence.
Understanding of local demographics, shopping patterns, and consumer behavior.
Desire to create a welcoming and memorable experience for customers that encourages loyalty and repeat business.
Ideal candidates target high-traffic areas such as shopping centers, universities, urban centers, and malls.
Willingness to adapt store offerings and promotions to meet local market needs.
The ideal Ding Tea franchisee is passionate about beverages, entrepreneurial, financially prepared, and committed to community engagement. Ding Tea provides the training, operational support, and marketing guidance to ensure franchisees succeed while maintaining brand standards and expanding market presence.
| Category | Details / Estimated Range |
|---|---|
| Total Investment Required | $195,240 – $324,170 |
| Minimum Cash Required | $45,000 |
| Franchise Fee | $30,000 |
| Royalty Fee | 2–5% of monthly sales |
| Marketing Fee | Variable, based on local advertising needs |
| Franchise Units (USA) | Approximately 135 |
| Infrastructure / Equipment Cost | $120,000 – $200,000 (includes leasehold improvements, equipment, signage, initial inventory) |
| Working Capital | $20,000 – $30,000 for initial operations |
| Expected ROI | Varies by location; profitability achievable within 12–18 months |
| Break-even Time | Typically 12–18 months |
| Revenue Streams | Beverage sales, merchandise, seasonal promotions, catering (if applicable) |
| Other Costs | Staff training, POS systems, local permits, insurance, utility setup |
