2018
55
$153,600
$35,000
$510,000
No
Tired of 'cookie-cutter' concepts? Dive into the explosive, high-demand dessert market with Dirty Dough, the revolutionary gourmet cookie franchise disrupting the industry across the USA. Dirty Dough isn't just selling cookies; we're selling an experience—a super-stuffed, multi-layered, and sensationally gooey "cookie bomb" that has captured national attention and a dedicated following. Built around the authentic and relatable philosophy, "It's what's on the inside that counts," our brand stands out with its trademarked, irresistible recipes and bold, rebellious branding.
Dirty Dough has proven its strong market positioning by turning a high-profile legal challenge into a massive viral marketing success, showcasing the brand's resilience and unique personality. Our efficient, semi-absentee-friendly model is engineered to maximize profitability, featuring low labor costs and high-profit margins by simplifying in-store operations. With hundreds of territories already sold and rapid national expansion, now is the time to secure your piece of the pie (or, in our case, the cookie). Join a system backed by a team with over 80 years of combined executive franchising experience, including a recent majority acquisition by the multi-brand powerhouse, Craveworthy Brands, signaling immense growth potential. Invest in Dirty Dough and bring a little unapologetic, authentic goodness to your community.
Unique, Trademarked Product: Our cookies are "engineered from the inside out," featuring layers, mix-ins, and decadent fillings that create a proprietary, gooey texture customers can't find elsewhere. This differentiation shields you from direct market imitation.
Viral Brand & Massive Media Exposure: The brand's fearless, authentic response to legal challenges generated a national sensation, resulting in widespread media coverage and rapid organic growth, giving franchisees an invaluable brand awareness advantage.
Streamlined, Low-Labor Operational Model: Unlike competitors, Dirty Dough ships pre-portioned cookie dough to your location. This simple "bake-only" process drastically reduces in-store labor time, complexity, and overhead, leading to higher efficiency and better profit potential.
Flexible Formats & High Demand: Opportunities include traditional brick-and-mortar stores and low-cost mobile units, allowing for maximum market penetration and diverse revenue streams (in-store, delivery, party packages, catering).
Industry-Leading Parent Company: Majority-owned by Craveworthy Brands, franchisees benefit from the resources, collective buying power, and operational expertise of a large, experienced restaurant collective, accelerating growth and providing top-tier support.
Dirty Dough is committed to setting up franchisees for success with a multi-layered support and training structure:
Pre-Launch Support (Real Estate & Development): Assistance with site selection, lease negotiation, and efficient store build-out/design to ensure your location meets brand standards and maximizes workflow efficiency.
Initial Training Program (Academic & Operational): A mandatory, comprehensive training course for the Operating Principal and managers. This typically lasts 5 to 6 days and is held in Utah County, Utah (or virtually/at an approved location). It thoroughly covers all aspects of the business, including operations, trademarked cookie preparation (baking process), POS system use, local marketing strategies, and customer service standards.
Opening Assistance (On-Site/Virtual): A corporate representative will provide hands-on, in-person, or virtual support during the soft opening phase to ensure a smooth and successful launch.
Marketing Support: Franchisees benefit from a powerful national brand identity, corporate social media strategy, and a mandated local Grand Opening marketing and promotion budget. The system includes an easy-to-use Mobile App for ordering, locations, and brand engagement.
Ongoing Operational & Refresher Support: Franchisees receive detailed operations manuals. Mandatory two-day Initial Refresher Training is conducted approximately six months after opening. Annual Manager Training may also be required at the franchisor's discretion to reinforce best practices and introduce updates.
Technology & Supply Chain: Access to preferred vendors for the proprietary cookie dough and toppings, a standardized Point of Sale (POS) system, and computer/technology support for streamlined business management.
The ideal Dirty Dough franchisee is an ambitious, community-minded entrepreneur ready to capitalize on a high-demand, simplified QSR model.
Business Experience: While direct baking experience is not required due to the streamlined operational model, a solid business acumen, management experience, and excellent interpersonal communication skills are essential for managing staff and building local customer relationships.
Passion & Mindset: Must align with the brand's mission of serving a quality product and the "It's what's on the inside that counts" philosophy, embracing the authentic, fun, and slightly rebellious brand persona. A passion for the food and dessert industry is a plus.
Financial Capability: Must meet the minimum liquidity requirements and have the investment capability to cover the total initial investment range (see Financial Details).
Operational Role: Suited for both an owner-operator who will closely oversee day-to-day operations initially, or an investor seeking a semi-absentee model where a dedicated, trained manager handles daily decisions.
Location Preference: Driven individuals looking to secure protected territories in high-traffic, high-visibility urban, suburban, or mixed-use retail areas. Candidates should be comfortable marketing aggressively within their community.
Note: Financial figures are based on recent Franchise Disclosure Documents (FDDs) and are subject to change. Consult the official FDD for the most current and specific details.
