Established
1981
Franchise Units
130
Minimum Investment
$40,000
Franchise Fee
$25,000
Total Investment Range
$45,000
Home Based
No
Description
Discovery Map® is a unique and fun franchise opportunity that combines community engagement with tourism and advertising. As a franchisee, you’ll produce and distribute hand-drawn, high-quality maps featuring local attractions, businesses, and points of interest in your designated territory. The maps are beloved by travelers and locals alike, making Discovery Map a proven model in tourism marketing.
Background
Founded in 1981, Discovery Map has become one of the leading publishers of visitor maps across the United States. With more than 130 franchise locations, it is well-known for its whimsical illustrations and accurate local insights. The franchise operates on a home-based model, offering flexibility and low overhead costs. Discovery Map supports tourism, local economies, and community engagement through its attractive and useful maps.
Support Training
Discovery Map provides thorough support and training for new franchisees, including:
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Initial Training: A 5-day onboarding program covering sales, map production, and territory management.
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Ongoing Support: Access to a seasoned franchise support team, marketing materials, CRM tools, and production systems.
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Peer Network: Benefit from the experience of other franchisees in a collaborative network.
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Annual Meetings & Webinars: Regular updates, insights, and support for continual growth.
Ideal Candidate
The ideal Discovery Map franchisee is:
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Entrepreneurial and community-oriented
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Comfortable with B2B sales and advertising
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Interested in tourism and local development
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Able to manage deadlines and work independently
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No prior publishing experience is required
Financial Detail
Franchise Fee: $25,000
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Total Investment Range: $40,000 – $45,000
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Minimum Investment Required: $40,000
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Franchise Units (USA): 130+
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Royalty Fees: Low, flat royalty structure (not a percentage-based royalty)