2007
6
$250,000
$30,000
$650,000
No
Invest in the Future of Fast-Casual: d'Lite Healthy On The Go Franchise Opportunity
In today's dynamic USA market, consumers are no longer choosing between convenience and wellness—they demand both. d'Lite Healthy On The Go is perfectly positioned at the intersection of the booming healthy fast-casual restaurant sector and the critical need for quick, clean, and nutritious food options. As a brand that redefines "fast food" with a commitment to wholesome, fresh, and nutrient-rich ingredients, d'Lite has cultivated a fervent, "cult-like" following in its established markets.
d'Lite is not just another juice or salad bar; it's a Healthy Kitchen & Coffee House offering a diverse menu that caters to active lifestyles and varied dietary preferences, including gluten-free, vegetarian, and vegan options. Our signature items, from protein-packed breakfast wraps and smoothies to hearty bowls and proprietary coffee blends, fuel guests on a daily basis. The brand’s strong reputation is built on its transparency, using high-quality, often locally-sourced and organic ingredients with no hidden secrets. With a proven model that emphasizes convenience, speed, and exceptional guest service, d'Lite has established itself as the reliable, go-to destination for the health-conscious consumer on the move. Step into a franchise opportunity with a genuine mission: to help Americans eat well and live better, all through the ease of a drive-thru, take-out, or dine-in experience.
Why Invest in this Franchise?
Investing in a d'Lite Healthy On The Go franchise means capitalizing on several powerful market trends:
The Health & Wellness Boom: The quick-service restaurant industry is rapidly shifting towards health. d'Lite is ahead of the curve, offering a proven, profitable alternative to traditional quick-service menus, tapping into a demographic willing to spend more for quality and transparency.
Convenience is King (Especially with a Drive-Thru): Our model is built for the "On The Go" consumer. The inclusion of a highly efficient drive-thru in the traditional store format is a massive competitive advantage, enabling high-volume sales and maximized time-efficiency, which is crucial for quick revenue turnover.
A Unique, Differentiated Concept: Unlike single-focus competitors (e.g., just smoothies or just salads), d'Lite offers a comprehensive, all-day menu (breakfast and lunch) that includes handcrafted beverages, protein shakes, wraps, bowls, and coffee. This broad appeal increases average ticket size and drives repeat, daily customer visits.
A Cult Following and Community Focus: The brand has successfully built deep community bonds and incredible customer loyalty. New franchisees inherit a model designed for being a hands-on, guest-facing operator focused on building those local relationships, which translates directly into sustainable business growth.
Simplified Operations with Advanced Technology: d'Lite has incorporated superior quick-service systems and technologies for optimal store operations, making the model scalable and manageable for entrepreneurs.
Established Year (Founded): 2007
Franchising Since: 2015
Founders: Entrepreneurial couple, Brooke and Chad Knudson
Company History/Brand Journey: d'Lite Healthy On The Go was founded in Scottsdale, Arizona, out of the founders' personal need for quick-service food that didn't compromise health. Starting as a local favorite in the greater Phoenix area, the concept was perfected to seamlessly blend high-quality, nutritious ingredients with the convenience of a quick-service format. The brand began strategically offering franchises in 2015 to bring its unique, health-conscious model to new markets.
Ownership: Privately held, founded by Brooke and Chad Knudson.
Market Presence in USA: Currently, d'Lite operates multiple units (approximately 6 as of late 2022 press releases) primarily concentrated in the greater Phoenix area of Arizona (Scottsdale, Tempe, Phoenix).
Industry Category: Fast-Casual Restaurant, Quick-Service Restaurant (QSR), Healthy Food & Beverage, Juice/Smoothie/Coffee House.
Expansion Strategy: The brand has publicly announced an aggressive franchise development strategy targeting expansion into new US markets, specifically mentioning states like Nevada, Oregon, Texas, and Colorado, making this an exciting growth opportunity for multi-unit and area developers.
d'Lite Healthy On The Go is committed to a hands-on approach to guiding its franchise members to success, offering robust support that minimizes the learning curve and maximizes operational efficiency:
Pre-Launch Support (Real Estate & Construction):
Site Selection: Assistance with identifying and evaluating optimal real estate locations. The model offers flexible site selection options, including traditional drive-thru locations and non-traditional sites (e.g., airports, colleges, attractive downtown areas).
Design & Construction: Guidance on restaurant design models, equipment sourcing, and efficient construction processes to ensure brand consistency and operational flow.
Initial Training (Academic & Operational):
A comprehensive, multi-phase initial training program for the franchisee and key management staff.
Academic Training: Classroom-style instruction covering business management, POS systems, inventory management, labor scheduling, and customer service standards.
Hands-on Training: Thorough, in-restaurant instruction focused on mastering the delicate craft of creating each menu item, from prepping fresh ingredients to handcrafting signature beverages (like the d'Breakfast Buzz®) with care and consistency.
Marketing Support (Pre- and Post-Launch):
Grand Opening Support: Coordinated marketing and public relations strategy to generate initial excitement and traffic.
Ongoing Marketing: Access to professionally developed marketing materials, digital assets, social media strategies, and localized campaign guidance to drive sales and maintain the brand's visibility.
Ongoing Operational Support:
Field Support: Regular visits and consultations from field representatives to ensure adherence to brand standards, optimize operations, and troubleshoot challenges.
Vendor Relationships: Access to the corporate supply chain for high-quality, approved ingredients and proprietary products.
Technology & Systems: Continuous support for the superior quick-service technology and POS systems designed to enhance operational efficiency and reporting.
d'Lite Healthy On The Go seeks passionate, community-minded entrepreneurs who share the brand's commitment to health and exceptional customer service.
Entrepreneurial Spirit & Passion: Must possess an authentic passion for healthy living, quality ingredients, and the d'Lite brand mission. The most successful franchisees often start as devoted customers.
Business Background: Prior experience in the quick-service or restaurant management industry is beneficial but not strictly required, as the comprehensive training program is in place. Strong leadership, business acumen, and personnel management skills are essential.
Operational Mindset (Hands-On Operator): The ideal candidate is willing to be a highly hands-on, guest-facing operator who is dedicated to building strong relationships within their local community and ensuring a welcoming, high-quality experience for every guest.
Investment Capability: Must meet the minimum financial requirements and demonstrate the ability to secure financing for the total initial investment.
Location Preference & Development: We are actively seeking qualified individuals or groups for Single-Unit, Multi-Unit, and Area Developer opportunities in our target expansion markets (Arizona, Nevada, Oregon, Texas, and Colorado).
Total Investment Required (Estimated): While specific, recent FDD figures for d'Lite are proprietary and fluctuate, comparable healthy fast-casual concepts generally range from $250,000 to $650,000+. This range is a general industry estimate and actual costs must be confirmed in the official Franchise Disclosure Document (FDD).
Minimum Liquid Capital Required (Estimated): $70,000 - $100,000+
Minimum Net Worth Required (Estimated): $250,000 - $500,000+
Franchise Fee (Estimated): Typically ranges from $30,000 to $45,000 for a single unit.
Infrastructure Cost: This component (a major part of the total investment) includes leasehold improvements, equipment, signage, furniture, fixtures, and initial inventory, which is highly variable based on location and store type (traditional drive-thru vs. non-traditional).
Marketing Budget (Initial): A Grand Opening Marketing Fund or initial local advertising fee is typically required, often a flat fee or a small percentage of the total investment.
Working Capital: Essential funds needed to cover operating expenses during the initial months before the business achieves break-even, often estimated for 3-6 months of operation.
Royalty Fees (Estimated): Generally ranges from 5% to 7% of gross sales, paid weekly or monthly.
Marketing/Ad Fund Fees (Estimated): Typically ranges from 1% to 2% of gross sales, contributed to a national/regional advertising fund.
Expected ROI, Break-Even Time, and Potential Revenue Streams:
Potential Revenue Streams: Primary streams include in-store sales (dine-in, take-out), high-volume drive-thru sales, robust digital/delivery platform sales, and a strong catering segment (breakfast and lunch packages).
The specific financial performance of d'Lite Healthy On The Go is disclosed exclusively in Item 19 of the current Franchise Disclosure Document (FDD) and cannot be legally published here. Prospective franchisees must review the FDD to analyze realistic ROI and break-even projections, which are heavily dependent on factors like location, management, and local market density.
