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Giovanni’s Pizza Opportunities

USA & CAN

Established

1964

Franchise Units

100

dollar

Minimum Investment

$150,000

dollar

Franchise Fee

$25,000

dollar

Total Investment Range

$400,000

Home Based

No

Description

Giovanni’s Pizza is one of America’s most beloved Italian-style pizzeria franchises, known for serving fresh, hand-tossed pizzas, signature sauces, and authentic recipes that have stood the test of time. Since its humble beginnings, Giovanni’s has built its reputation around quality, community, and tradition — delivering the classic taste of Italy right to American neighborhoods.

With decades of operational excellence and a loyal customer base, Giovanni’s Pizza has become a recognized name in the quick-service and casual dining sector. The franchise blends old-world Italian recipes with modern business efficiency, creating a proven, scalable model ideal for both first-time entrepreneurs and seasoned restaurant investors.

From cozy dine-in spaces to takeout and delivery-friendly formats, Giovanni’s Pizza offers flexible franchise options designed to meet the needs of today’s market. Whether in bustling urban centers or growing suburban towns, Giovanni’s continues to thrive by staying true to its promise — “Real ingredients. Real people. Real pizza.”

Why Invest in This Franchise?

Investing in a Giovanni’s Pizza franchise means partnering with a respected brand that has spent decades perfecting its recipes, systems, and customer experience. The brand’s longevity and reputation provide a competitive edge in a crowded pizza market.

Here’s why Giovanni’s Pizza stands out:

  • Proven Business Model: Giovanni’s has a track record of operational excellence, tested across multiple states and formats.

  • Recognized Brand: A trusted name synonymous with authentic Italian flavor and high-quality pizza for families and food lovers.

  • Multiple Revenue Streams: Dine-in, takeout, delivery, catering, and online ordering channels maximize profitability.

  • Supportive Franchise Network: Backed by extensive training, marketing, and operational guidance from the corporate team.

  • Strong ROI Potential: With efficient cost structures and high product margins, Giovanni’s offers a sustainable long-term investment.


Background

Established Year: 1964
Founders: Giovanni Gianfranco and family
Headquarters: Paintsville, Kentucky, USA
Industry: Fast-Casual / Quick-Service Restaurant (QSR) – Pizza & Italian Cuisine
Franchise Units: 100+ locations across the United States

Giovanni’s Pizza was founded in 1964 when Giovanni Gianfranco opened his first small-town pizza shop in Paintsville, Kentucky. His commitment to authentic Italian recipes, hand-stretched dough, and freshly prepared sauces quickly made the pizzeria a local favorite.

As demand grew, Giovanni’s began franchising, expanding its presence across the Midwest and Southeast. Today, the brand operates more than 100 franchise locations across states like Ohio, West Virginia, Kentucky, and Tennessee, with new development opportunities across the USA.

The franchise continues to be family-owned and operated, preserving the integrity of its original recipes while embracing modern systems for operations, marketing, and technology.


Support Training

Giovanni’s Pizza is deeply committed to helping franchisees succeed. Whether you’re an experienced restaurateur or new to the food industry, you’ll receive comprehensive training and ongoing support at every stage.

Pre-Launch Support:

  • Site selection and location analysis

  • Lease negotiation assistance

  • Restaurant design and layout planning

  • Vendor setup and equipment sourcing

Initial Training Program:

  • 3–4 weeks of hands-on training at an established Giovanni’s Pizza location

  • Instruction on daily operations, inventory management, food safety, and customer service

  • Marketing and sales strategies tailored to local markets

  • Staff recruitment and training guidance

Ongoing Support:

  • Continuous field support through dedicated franchise consultants

  • Regular business reviews and operational audits

  • National and local marketing assistance (digital ads, social media, promotions)

  • Access to the proprietary online operations manual and marketing toolkit

  • New menu innovation updates and seasonal campaigns

The brand’s philosophy is simple: your success is our success. Giovanni’s team ensures every franchisee receives the tools and mentorship needed to operate confidently and profitably.


Ideal Candidate

Giovanni’s Pizza is ideal for passionate entrepreneurs who value community, quality, and hands-on leadership. The franchise welcomes individuals with or without prior restaurant experience, provided they bring enthusiasm, a customer-first mindset, and the drive to succeed.

Ideal candidates include:

  • Business owners seeking a scalable, proven food-service model

  • Experienced restaurateurs looking to diversify their portfolio

  • Family investors who want to run a business rooted in community values

  • Multi-unit operators expanding within the QSR sector

Preferred Qualities:

  • Strong leadership and communication skills

  • Commitment to maintaining brand quality and service standards

  • Financial capability to invest and sustain initial operations

  • Interest in community involvement and local marketing

Location Preferences:
High-traffic suburban areas, near schools, offices, shopping centers, or residential zones with strong family demographics. Drive-thru or delivery-friendly formats are particularly successful in today’s evolving market.


Financial Detail

Investment CategoryEstimated Cost (USD)
Total Investment Required$150,000 – $400,000
Minimum Investment$150,000
Franchise Fee$25,000 – $35,000
Royalty Fee5% of gross sales
Marketing/Advertising Fee2% of gross sales
Infrastructure & Build-Out$75,000 – $200,000
Equipment & Furnishings$40,000 – $80,000
Working Capital$20,000 – $50,000
Marketing Launch Budget$10,000 – $25,000
Expected ROI18% – 25% annually
Break-Even Period18 – 30 months
Average Unit Revenue$600,000 – $1,200,000 annually (depending on size and location)


Revenue Streams:

  • Dine-in and takeout sales

  • Online and app-based delivery orders

  • Catering services for events and offices

  • Branded merchandise and beverages

Giovanni’s Pizza offers a balanced investment opportunity — affordable entry cost, solid operational support, and attractive returns within a trusted, established franchise system.



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