2004
2
$131,700
$25,000
$321,500
No
Dogs Rule Resort is a premier, all-inclusive dog daycare, boarding, and grooming facility based in Carrollton, Texas. Established with a passion for providing exceptional care, the resort offers a safe, clean, and engaging environment where dogs can play, socialize, and relax. The mission is to deliver happy experiences for dogs and peace of mind for their owners through superior service and high-quality products.
The franchise model extends this commitment nationwide, offering entrepreneurs the opportunity to invest in a trusted brand within the growing pet care industry. With a focus on quality care, customer satisfaction, and operational excellence, Dogs Rule Resort stands out as a leader in the pet services sector.
Growing Industry: The pet care industry continues to expand, driven by increasing pet ownership and spending on pet services.
Established Brand: Dogs Rule Resort has built a reputation for quality and trust, attracting a loyal customer base.
Comprehensive Support: Franchisees receive extensive training and ongoing support to ensure business success.
Diverse Revenue Streams: The franchise offers multiple services, including daycare, boarding, grooming, and retail, providing various income avenues.
Proven Business Model: With a focus on operational efficiency and customer satisfaction, franchisees can benefit from a streamlined and effective business model.
Established Year: 2004
Franchising Since: 2005
Franchise Units: 2 (Carrollton, TX; Keller, TX)
Corporate Office: 2501 Pecan Street, Carrollton, TX 75010
Ownership: Susanne Haley
Industry Category: Pet Care Services (Dog Daycare, Boarding, Grooming)
Franchise Model: Single-unit franchises with potential for multi-unit development
Company History & Brand Journey
Founded in 2004, Dogs Rule Resort began as a passion project by Susanne Haley, aiming to provide a safe, clean, and engaging environment for dogs. The facility offers a range of services, including dog daycare, boarding, grooming, and retail products, ensuring that dogs receive top-notch care while their owners gain peace of mind.
The brand quickly gained recognition for its commitment to quality and customer satisfaction, leading to the introduction of the franchise model in 2005. This move allowed the brand to expand its reach and offer entrepreneurs the opportunity to invest in a trusted name within the growing pet care industry
Dogs Rule Resort provides a comprehensive suite of services designed to cater to the needs of dogs and their owners:
Dog Daycare: Safe and supervised play areas where dogs can socialize and exercise.
Boarding: Comfortable accommodations for dogs during their owners' absence.
Grooming: Professional grooming services to keep dogs clean and healthy.
Retail Products: A selection of high-quality pet toys, food, and treats
The facilities are designed with the comfort and safety of dogs in mind, featuring spacious play areas, secure fencing, and experienced staff members dedicated to providing exceptional care.
Dogs Rule Resort is committed to ensuring the success of its franchisees by offering a comprehensive support and training program. This program is designed to equip franchisees with the knowledge and tools necessary to operate a successful pet care facility.
Initial Training
Duration: The initial training spans approximately 230 hours, combining classroom instruction and hands-on experience.
Location: Training takes place at the franchisor's corporate headquarters in Carrollton, Texas.
Curriculum: The training covers various aspects of running a pet care facility, including:
Operations: Day-to-day management of the facility.
Customer Service: Engaging with pet owners and addressing their needs.
Animal Care: Understanding the needs and behaviors of different dog breeds.
Safety Protocols: Ensuring a safe environment for both pets and staff.
Marketing: Promoting services to attract and retain customers.
Financial Management: Budgeting, pricing, and financial planning.
Operations Manual: Franchisees receive a comprehensive operations manual that serves as a reference guide for daily operations.
Franchise Support Team: A dedicated team is available to assist franchisees with operational challenges, marketing strategies, and business development.
Marketing Resources: Franchisees have access to branded marketing materials and promotional strategies to build a strong local presence.
Staff Training: Guidance on recruiting, training, and retaining qualified staff members to ensure high-quality service.
Technology Support: Assistance with implementing and utilizing technology solutions for scheduling, customer management, and financial tracking.
Market Saturation: Franchisees should be aware of the local market conditions, as areas with high competition in pet services may require more effort to attract customers.
Supply Chain Management: Ensuring a reliable supply of pet products and grooming materials is essential for smooth operations.
Staffing Challenges: Recruiting and retaining trained staff can be challenging, and franchisees are encouraged to implement effective training and retention strategies.
The ideal franchisee for Dogs Rule Resort is someone who combines a love for animals with strong business acumen, ensuring both operational success and high-quality pet care. The franchise seeks entrepreneurs who are committed to delivering exceptional service, building community trust, and expanding a reputable brand in the rapidly growing pet care industry.
Key Attributes
Passion for Animals
A genuine love for dogs and a strong commitment to animal welfare.
Enthusiasm for creating a safe, engaging, and nurturing environment for pets.
Customer-Oriented Mindset
Strong focus on client satisfaction and relationship building.
Ability to provide excellent service and create memorable experiences for pet owners.
Business Acumen
Prior experience in management, operations, or small business ownership is preferred but not mandatory.
Understanding of financial management, marketing strategies, and staff supervision.
Community Engagement
Desire to build a positive reputation within the local community.
Willingness to participate in local events, outreach programs, or partnerships that enhance brand visibility.
Financial Readiness
Capability to meet the initial investment requirements (approximately $131,700 to $321,500).
Access to sufficient working capital to sustain operations during the first months of business.
Operational Commitment
Willingness to be hands-on in the business, especially during the launch phase.
Dedication to maintaining brand standards, staff training, and quality control.
Location Flexibility
Open to operating in suburban or urban markets where pet services are in high demand.
Ability to assess local demographics to ensure optimal placement of the franchise.
| Category | Details | Notes |
|---|---|---|
| Franchise Fee | $25,000 – $40,000 | One-time initial fee for joining the brand. |
| Total Investment | $131,700 – $321,500 | Includes setup costs, equipment, initial inventory, and working capital. |
| Royalty Fee | 6% of monthly gross sales | Paid to franchisor for brand support and ongoing guidance. |
| Marketing Fee | 2% of monthly gross sales | Contribution to national marketing campaigns and promotional support. |
| Infrastructure Costs | Varies by location | Includes leasehold improvements, furniture, fencing, play equipment, and signage. |
| Working Capital | $10,000 – $25,000 | Covers operating expenses for initial months before break-even. |
| Expected ROI | Not publicly disclosed | Dependent on location, market demand, and operational efficiency. |
| Break-even Time | 12 – 24 months (estimate) | Typical for single-unit franchises in pet care industry. |
| Revenue Streams | Daycare, boarding, grooming, retail products | Diversified sources enhance profitability. |
| Additional Costs | Licensing, insurance, staff training | Varies based on state regulations and facility size. |
Flexibility in Investment: Costs depend on facility size, location, and local market conditions.
Multiple Revenue Opportunities: Franchisees can increase profitability by offering add-on services like grooming packages, premium boarding, and retail sales.
Franchise Support: All financial figures are accompanied by comprehensive support in operations, marketing, and staff training to maximize ROI.
