1992
25
$216,550
$30,000
$526,000
No
Dollar Castle is a rapidly expanding retail franchise that offers quality name-brand products at unbeatable prices. Founded and led by CEO Eddie Denha, the brand has grown from a single store to over 25 successful locations across Michigan. Dollar Castle has established itself as a leader in the dollar store industry, providing customers with a wide range of products, including food, cleaning supplies, party goods, and more, all at the lowest prices around.
The franchise's commitment to quality, affordability, and exceptional customer service has garnered a loyal customer base and positioned Dollar Castle as a trusted name in the retail market. With plans for national expansion, Dollar Castle presents a compelling opportunity for entrepreneurs seeking to invest in a proven business model within the thriving discount retail sector.
Proven Business Model: Dollar Castle's rapid growth and success across multiple locations demonstrate the effectiveness of its business model.
High Demand: The discount retail sector continues to thrive, driven by consumers seeking affordable everyday essentials.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring a smooth operational experience.
Scalable Operations: With flexible store sizes ranging from 6,000 to 12,000 square feet, franchisees can scale operations to meet market demands.
Community Impact: Dollar Castle's focus on quality products and customer service fosters strong community relationships, enhancing brand loyalty.
Established Year: 1992
Founders: Eddie Denha
Dollar Castle began in 1992 with a single store in Michigan, founded by Eddie Denha. The brand was created to provide high-quality, affordable products in a retail environment that emphasizes value, convenience, and community engagement. Over the years, Dollar Castle has evolved from a small local store to a regional retail chain with over 25 locations across Michigan.
The company’s journey has been marked by steady growth, strategic expansion, and an unwavering focus on customer satisfaction. Dollar Castle carved a niche in the highly competitive discount retail sector by offering a wide variety of products, including household essentials, party supplies, cleaning products, and seasonal goods, all at low prices without compromising quality.
Currently, Dollar Castle operates over 25 franchise locations in Michigan. With a proven business model and strong brand recognition, the company is actively seeking franchisees to expand its presence across the USA.
Dollar Castle is recognized as a trusted name in the discount retail industry, particularly in the Midwest. The brand is positioned to capitalize on the growing demand for value-based retail solutions and continues to pursue national expansion opportunities.
Sector: Discount Retail
Sub-Sector: Dollar Store / Value Retail
Dollar Castle emphasizes community engagement and customer loyalty, which has helped build a strong, sustainable market presence. Its focus on providing essential products at affordable prices has positioned it favorably within the highly competitive retail landscape. The franchise model is designed to be replicable, scalable, and profitable, providing a solid foundation for franchisees looking to invest in a recession-resistant industry.
Dollar Castle offers a comprehensive support system to ensure franchisees are fully equipped for success, from the pre-launch phase to ongoing operations. The franchise emphasizes operational excellence, marketing effectiveness, and continuous learning to maximize profitability and brand consistency.
Site Selection Assistance: Dollar Castle helps franchisees identify strategic locations with high foot traffic and optimal demographic fit.
Lease Negotiation Guidance: Expert support in negotiating favorable lease terms to reduce overhead costs.
Store Design & Setup: Assistance with store layout, interior design, signage, and merchandising to align with the Dollar Castle brand standards.
Grand Opening Planning: Marketing and operational support to ensure a strong launch and attract immediate customer attention.
Comprehensive Store Operations Training: Franchisees and their staff receive in-depth instruction on inventory management, point-of-sale systems, daily operations, and customer service excellence.
Hands-On Experience: Practical, on-site training in existing stores to understand best practices and workflow optimization.
Compliance & Safety Training: Guidance on maintaining safety standards, store cleanliness, and regulatory compliance.
Local Marketing Guidance: Assistance with regional marketing campaigns, promotions, and advertising strategies to drive foot traffic and sales.
National Branding Support: Access to corporate marketing materials, social media campaigns, and seasonal promotional initiatives.
Customer Retention Strategies: Training on loyalty programs, community engagement, and personalized service to strengthen repeat business.
Regular Franchise Reviews: Continuous evaluation and feedback to improve operations, merchandising, and profitability.
Dedicated Franchise Support Team: Direct access to experienced professionals for operational, financial, and marketing assistance.
Peer Network Access: Opportunities to collaborate with other franchisees, share best practices, and participate in franchisee conferences and workshops.
Continuous Education & Updates: Training on new products, retail trends, technology upgrades, and strategic initiatives to maintain a competitive edge.
Dollar Castle offers a comprehensive support system to ensure franchisees are fully equipped for success, from the pre-launch phase to ongoing operations. The franchise emphasizes operational excellence, marketing effectiveness, and continuous learning to maximize profitability and brand consistency.
Site Selection Assistance: Dollar Castle helps franchisees identify strategic locations with high foot traffic and optimal demographic fit.
Lease Negotiation Guidance: Expert support in negotiating favorable lease terms to reduce overhead costs.
Store Design & Setup: Assistance with store layout, interior design, signage, and merchandising to align with the Dollar Castle brand standards.
Grand Opening Planning: Marketing and operational support to ensure a strong launch and attract immediate customer attention.
Comprehensive Store Operations Training: Franchisees and their staff receive in-depth instruction on inventory management, point-of-sale systems, daily operations, and customer service excellence.
Hands-On Experience: Practical, on-site training in existing stores to understand best practices and workflow optimization.
Compliance & Safety Training: Guidance on maintaining safety standards, store cleanliness, and regulatory compliance.
Local Marketing Guidance: Assistance with regional marketing campaigns, promotions, and advertising strategies to drive foot traffic and sales.
National Branding Support: Access to corporate marketing materials, social media campaigns, and seasonal promotional initiatives.
Customer Retention Strategies: Training on loyalty programs, community engagement, and personalized service to strengthen repeat business.
Regular Franchise Reviews: Continuous evaluation and feedback to improve operations, merchandising, and profitability.
Dedicated Franchise Support Team: Direct access to experienced professionals for operational, financial, and marketing assistance.
Peer Network Access: Opportunities to collaborate with other franchisees, share best practices, and participate in franchisee conferences and workshops.
Continuous Education & Updates: Training on new products, retail trends, technology upgrades, and strategic initiatives to maintain a competitive edge.
| Category | Details / Range |
|---|---|
| Total Investment Required | $216,550 – $526,000 |
| Minimum Investment | $216,550 |
| Franchise Fee | $30,000 |
| Infrastructure / Store Setup Cost | Included in total investment; covers leasehold improvements, fixtures, signage, and initial inventory |
| Working Capital | Included in total investment; sufficient to cover initial operational expenses |
| Marketing Budget | Up to 2% of gross sales for local advertising and promotions |
| Royalty Fee | 4% of gross sales |
| Expected ROI | Varies based on location, operations, and market conditions; estimated 18–30% over first 3–5 years |
| Break-Even Time | Typically 12–24 months depending on sales volume and market demand |
| Revenue Streams | - Sales of household essentials, cleaning products, food & beverages - Seasonal merchandise & holiday products - Party supplies & decorations - Specialty products & promotions |
| Franchise Units Available | Expansion opportunities across the USA; over 25 existing units in Michigan |
| Additional Notes | Investment includes pre-opening support, staff training, inventory procurement, and initial marketing launch |
