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Door Renew USA Franchise Opportunity

USA

Established

2009

Franchise Units

16

dollar

Minimum Investment

$144,285

dollar

Franchise Fee

$59,000

dollar

Total Investment Range

$208,285

Home Based

No

Description

Unlock Your Future in the High-Demand Door Restoration Market with Door Renew!

Are you searching for a recession-resistant, specialized franchise opportunity in the booming U.S. home services industry? Look no further than Door Renew, the premier national franchise dedicated exclusively to the professional refinishing and restoration of residential and commercial wood and fiberglass entry doors. We occupy a powerful, lucrative niche—the expert restoration of existing doors—offering a cost-effective, high-quality alternative to expensive door replacement.

In an economy where homeowners and businesses are increasingly prioritizing preservation, curb appeal, and value, Door Renew stands out. Our proven, proprietary process revitalizes damaged, faded, and worn doors, restoring them to their original beauty and dramatically enhancing a property's aesthetic. This is a critical service that general painters and contractors typically avoid, leaving a vast, underserved market ripe for exploitation by a dedicated specialist.

As a Door Renew franchisee, you step into a business model distinguished by low overhead, high-profit potential, and minimal direct competition. We offer a professional, systemized approach built on skilled craftsmanship, high-grade marine-quality finishes, and exceptional customer service, making us the trusted authority in a fragmented industry. Join Door Renew and capitalize on the constant demand for quality home improvement, secure an exclusive territory, and build a scalable business that truly preserves the character of communities, one stunning door at a time.


Why Invest in this Franchise?

Door Renew offers a compelling set of advantages that position it as a top-tier investment in the home services sector:

  • Specialized, High-Demand Niche: We focus solely on door refinishing, making us the undisputed experts. Millions of existing doors across the U.S. require our service, providing a massive, perpetually regenerating customer base.

  • Cost-Effective Alternative to Replacement: Our service saves clients thousands of dollars compared to installing a new door, making it highly attractive and recession-resistant. Homeowners prefer restoration, especially during economic downturns.

  • High Profit Margins & Low Overhead: The business model requires only a small office/shop space and specialized vehicle upfitting, keeping infrastructure costs low and maximizing profitability.

  • Recession-Resistant Business Model: In tough economic times, the inclination to repair and restore instead of replace strengthens demand for Door Renew's services.

  • Scalability and Flexibility: Franchisees can choose between an Owner/Operator (Hands-On) model or an Executive (Semi-Absentee) model by hiring managers and technicians, allowing for growth and multi-vehicle expansion to dominate an entire market.

  • Exclusive Territory: Franchisees receive a protected market to ensure room for substantial growth without internal brand competition


Background


DetailInformation

Established Year

Founded around 2009 or 2010.
Franchising SinceOfficially began franchising in 2014 (some sources indicate as early as 2012, or as late as 2016/2022 due to corporate restructuring).

Founders

Matt Eggenberger (Founder).
Corporate OwnershipDoor Renew, LLC, with recent corporate oversight from Door Renew International, LLC, and affiliated with Phoenix Franchise Brands.

Headquarters

Currently based in Livonia, Michigan (previous office in Cincinnati, Ohio).
Franchise UnitsApproximately 16-18 franchise locations and a couple of company locations operating across the United States (as of latest available data).
Industry CategoryHome Services, Home Improvement, Specialized Restoration, Service Brands.
Brand Journey
The brand was built on solving a key market gap: efficiently and expertly restoring high-end entry doors. The founder's initial development included creating a proprietary temporary door system to allow for shop-based, quality-controlled refinishing, and extensive research into durable, marine-grade topcoats, resulting in a superior, systematized process.

Market PresencePrimarily focused on expanding across the USA market, with locations in multiple states and an aggressive push for national expansion through strategic partnerships.


Support Training

Door Renew is committed to setting up its franchisees for success through a detailed, multi-stage support system:

  • Pre-Launch Support (Setup Phase):

    • Assistance with crucial setup steps, including business registration, bank account setup, obtaining a business vehicle, and gathering initial supplies and equipment.

    • Guidance on selecting and upfitting the specialized work vehicle.

    • Initial marketing plan development and grand opening advertising strategy.

  • Initial Training (Academic & Hands-On):

    • A comprehensive two-week initial training program held at the franchisor's corporate headquarters or designated training center.

    • Training covers all aspects of the business, including the proprietary door refinishing process, application of premium materials (stains, marine-grade varnish), safety protocols, and quality control standards.

    • Thorough instruction on the use of proprietary software and Customer Relationship Management (CRM) systems.

  • Operational Support:

    • Access to detailed, continuously updated Operational Manuals and a proprietary intranet for all procedure and business intelligence needs.

    • Training on specialized software for job management, estimating, and accounting to streamline daily operations.

    • Guidance on staffing, scheduling, and efficient shop operations.

  • Marketing & Digital Support:

    • National brand marketing efforts supported by a mandatory marketing fund fee.

    • Local digital marketing setup assistance for lead generation, including website presence, Google My Business optimization, and local advertising strategies.

    • Access to professionally designed marketing materials and a proven system for customer acquisition.

  • Ongoing Support:

    • Regular support from a dedicated Franchise Business Consultant.

    • Ongoing professional development opportunities and training refreshers to ensure franchisees stay current with best practices and new products.

    • Peer support and networking within the growing franchisee community.


Ideal Candidate

The Door Renew franchise is an excellent fit for an entrepreneur who possesses the following characteristics and goals:

  • Business Acumen and Drive: A motivated, tenacious business builder with a goal-oriented mindset and an insatiable desire for success. Recognition and financial independence are key motivators

  • Sales and Leadership Skills: Must be comfortable building rapport with customers, discussing pricing, and leading a small team. Excellent communication and sales channeling skills are highly valued.

  • Investment Capability: Must meet the minimum financial requirements to secure a territory and sustain operations during the ramp-up phase.

    • Minimum Net Worth: Approximately $400,000.

    • Liquid Capital (Minimum Cash Required): Ranges from $30,000 (minimum) up to around $90,000.

  • Ownership Model Preference:

    • Owner/Operator: Suited for a hands-on entrepreneur who wants to be directly involved in daily management and operations.

    • Executive/Semi-Absentee: Ideal for an investor who wishes to retain their current career and manage the business through a hired general manager.

  • Location Preference: Seeking candidates interested in securing an exclusive territory with strong demographics that support high-end home services demand, and the ambition to potentially develop an Area Developer Model to own and expand multiple units within a larger market.


Financial Detail

The investment in a Door Renew franchise is structured to support a high-margin, service-based operation.


Financial DetailRange / FeeNotes
Total Investment Required$144,285 – $208,285
Includes all estimated costs for a single-vehicle market, covering initial 3-month operating expenses.

Minimum Investment Required$144,285The low end of the total investment range.
Initial Franchise Fee$59,000
A flat, one-time fee granting the right to operate the business in a protected territory.

Initial Inventory & Kit$12,285 – $14,285Includes a starter kit, initial inventory, and software.
Infrastructure Cost
$5,000 – $15,000
(Leasehold Improvements) $7,500 – $15,000 (3 Months' Rent)

Costs for setting up a small office/shop space (typically 1,500 – 2,000 sq. ft.).
Vehicle & Upfit$14,000 – $35,000 (3 Months)Cost for vehicle acquisition/lease and necessary specialized upfitting.
Working Capital (Additional Funds)$10,000 – $15,000 (3 Months)
Liquid funds for unforeseen expenses and sustaining operations during the initial ramp-up.

Grand Opening & Local Marketing Budget$20,000 – $25,000 (First 3 Months)Dedicated budget for initial market penetration and lead generation.
Royalty Fees6% of weekly Gross Revenues
Ongoing fee for brand use, systems, and support.

Marketing Fund Fee1% of monthly SalesContributes to the national brand advertising and promotional activities.
Franchise UnitsApproximately 16-18
The current size of the franchise system across the USA.

Expected ROI / Break-Even TimeDisclosure in FDDSpecific ROI and break-even timelines are market-dependent and disclosed in the Franchise Disclosure Document (FDD). The model is designed for a competitive return given the high-margin nature of the specialized service.
Potential Revenue StreamsResidential Door Refinishing (Front Entry Doors), Commercial Door Restoration, Fiberglass Door Restoration.
The core service is focused on wood and fiberglass entry doors, a stable and premium service market.




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