2015
10
$400,000
$30,000
$850,000
No
DosBros Fresh Mexican Grill is a dynamic fast-casual restaurant chain that brings the vibrant flavors of Tex-Mex cuisine to the forefront of the American dining scene. Founded in 2015 by Kush Shah and Milan Patel in Cleveland, Tennessee, the brand has quickly gained recognition for its commitment to fresh, made-from-scratch meals served in a lively, family-friendly atmosphere. With a focus on quality ingredients and customizable menu options, DosBros offers a compelling franchise opportunity for entrepreneurs looking to invest in the thriving quick-service restaurant (QSR) sector.
Proven Business Model: DosBros has established a successful operational framework that emphasizes efficiency, quality control, and customer satisfaction.
Growing Brand Recognition: The brand has been featured in the 'Top 100 Growing QSR Chains in the USA' for two consecutive years, highlighting its expanding presence and popularity.
Diverse Menu Offerings: The menu caters to a wide range of dietary preferences, including vegan, vegetarian, and gluten-free options, ensuring broad customer appeal.
Comprehensive Support System: Franchisees receive extensive training and ongoing support in areas such as operations, marketing, and staff development, ensuring long-term success.
1. Established Year:
DosBros Fresh Mexican Grill was founded in 2015. This marks the beginning of its journey in the fast-casual dining market, focusing on fresh Tex-Mex cuisine with a modern, family-friendly environment.
2. Founders:
The brand was created by Kush Shah and Milan Patel, two entrepreneurs with a passion for bringing high-quality, fresh Mexican food to the USA market. Their vision was to combine authentic flavors with a quick-service model suitable for busy customers.
3. Franchise Units:
As of now, DosBros has over 10 franchise units across the United States, mainly concentrated in high-traffic urban and suburban areas. The brand continues to expand, targeting both emerging and established markets.
4. Brand Journey & History:
2015: First restaurant opened in Cleveland, Tennessee.
2016-2018: Rapid growth within Tennessee and nearby states, gaining a loyal customer base due to its fresh ingredients and unique Tex-Mex offerings.
2019-Present: Began franchising, focusing on scalable operations, standardized recipes, and a proven business model.
The brand is known for its customizable menu, commitment to fresh ingredients, and appealing casual dining experience.
5. Ownership:
DosBros is privately held under BayBros FC, giving it the flexibility to innovate while maintaining close support for its franchise partners.
6. Market Presence in the USA:
While still growing, DosBros has established a reputable presence in the fast-casual Tex-Mex segment, competing with well-known chains but differentiating itself through its freshness, customization, and strong community engagement.
7. Industry Category:
DosBros operates in the Fast-Casual Quick Service Restaurant (QSR) segment, a category known for strong growth in the USA due to consumer demand for quick, convenient, yet quality dining experiences.
8. Other Notable Points:
Focus on customer experience and community engagement.
Menu caters to vegetarian, vegan, and gluten-free diets, expanding its appeal.
Recognized in regional and national food rankings for its quality and growth potential.
Investing in a DosBros franchise means you’re not just buying a brand—you’re gaining access to a comprehensive support system designed to set you up for long-term success. The franchise provides structured guidance at every stage of your business, from pre-launch to ongoing operations.
1. Pre-Launch Support:
Site Selection & Evaluation: Assistance in identifying high-traffic locations that maximize customer reach and profitability.
Lease Negotiation Guidance: Expert advice to ensure favorable rental terms and conditions.
Store Design & Build-Out: Support with store layout, décor, kitchen setup, and compliance with brand standards to create a consistent customer experience.
2. Operational Training:
Hands-On Training: Franchisees and key staff are trained on daily operations, including food preparation, inventory management, and quality control.
Standard Operating Procedures (SOPs): Detailed manuals and checklists ensure consistent service and operational efficiency across all locations.
Point-of-Sale & Technology Training: Comprehensive instruction on POS systems, online ordering platforms, and reporting tools for smooth operations.
3. Marketing Support:
Local Marketing Assistance: Strategies for grand openings, community engagement, and local promotions to drive customer traffic.
Digital Marketing & Social Media Guidance: Tools and campaigns to build brand awareness online and attract a loyal customer base.
National Marketing Programs: Participation in brand-wide advertising initiatives to leverage larger-scale promotions.
4. Ongoing Support:
Continuous Operational Assistance: Regular site visits and performance reviews to ensure franchisees meet operational benchmarks.
Staff Development Programs: Training modules for hiring, onboarding, and developing employees.
Problem-Solving & Business Consultation: Direct access to the franchisor’s support team for guidance on challenges, expansion, or operational improvements.
5. Academic & Knowledge Resources:
Workshops & Webinars: Regular learning sessions on industry trends, operational improvements, and business growth strategies.
Marketing & Sales Analytics: Reports and insights to help franchisees optimize menu offerings, promotions, and revenue streams.
6. Benefits of the Support System:
By offering this full spectrum of pre-launch, operational, marketing, and ongoing support, DosBros ensures that franchisees are never left to navigate the business alone. This comprehensive support reduces risk, accelerates the learning curve, and increases the chances of a successful, profitable franchise operation.
DosBros seeks franchise partners who are motivated, business-savvy, and passionate about delivering high-quality dining experiences. The brand’s ideal franchisee possesses a combination of entrepreneurial drive, financial capability, and a genuine interest in food and hospitality.
1. Passion for Food and Hospitality:
A genuine enthusiasm for serving fresh, high-quality Tex-Mex cuisine.
Committed to creating exceptional customer experiences and fostering repeat business.
2. Business & Management Skills:
Strong organizational and leadership abilities to manage staff, operations, and finances effectively.
Prior experience in restaurant management or running a business is beneficial but not mandatory.
Willingness to learn and implement the DosBros operational systems and brand standards.
3. Financial Capability:
Ability to meet the initial investment requirements and support working capital needs.
Financially responsible with a commitment to sustainable business growth.
4. Community Engagement:
Interest in actively participating in local community activities to build brand loyalty.
Ability to market and promote the restaurant locally, fostering a strong community presence.
5. Personal Traits:
Driven, motivated, and goal-oriented, with a long-term vision for business success.
Excellent communication skills and a collaborative approach with both staff and customers.
6. Location Preference:
Franchisees should ideally select locations with strong market potential, high foot traffic, and visibility in urban or suburban areas.
Willingness to follow site selection guidance and demographic research provided by DosBros.
Summary:
The ideal DosBros franchisee combines entrepreneurial drive, passion for hospitality, financial readiness, and commitment to community engagement. While prior restaurant experience is helpful, DosBros prioritizes enthusiasm, dedication, and alignment with the brand’s values. With these qualities, franchise partners are positioned for long-term success in the fast-growing Tex-Mex QSR segment.
| Financial Item | Details / Range (USD) | Notes |
|---|---|---|
| Total Investment Required | $400,000 – $850,000 | Includes build-out, equipment, initial inventory, and working capital |
| Minimum Investment Required | $400,000 – $500,000 | Liquid capital requirement for franchise approval |
| Franchise Fee | $30,000 | One-time initial fee paid to the franchisor |
| Royalty Fee | 5% of gross sales | Ongoing fee for brand support and use of intellectual property |
| Infrastructure / Build-Out Cost | $250,000 – $500,000 | Includes interior setup, kitchen equipment, signage, and décor |
| Marketing Budget | $5,000 – $10,000 annually | Local and national marketing initiatives |
| Working Capital | $50,000 – $100,000 | To cover initial operational expenses (salaries, inventory, utilities) |
| Expected ROI | Varies (15% – 25%) | Dependent on location, management efficiency, and market conditions |
| Break-Even Time | 18 – 24 months | Typical timeframe to recover initial investment |
| Potential Revenue Streams | In-store dining, takeout, delivery, catering, merchandise | Multiple channels to increase profitability |
