2016
150
₹ 20,00,000
₹ 5,00,000
₹ 20,00,000
No
Drunken Monkey isn’t just a smoothie bar—it’s a lifestyle brand. The outlets offer a laid-back, creative ambiance with a funky twist, appealing to India’s young and urban crowd. With an innovative menu that merges taste and health, Drunken Monkey has positioned itself as India’s go-to smoothie café for those looking to replace sugary drinks with natural, wholesome alternatives.
As a franchisee, you’re not just investing in a beverage outlet—you’re joining a trend-driven health movement backed by a strong brand identity, loyal customer base, and proven business systems.
💡 Why Invest in Drunken Monkey Franchise?
The Indian beverage market is undergoing a transformation. Consumers are increasingly shifting from carbonated drinks to healthy, functional beverages—and Drunken Monkey is at the forefront of this change.
Unique Selling Points (USPs):
100% natural smoothies made from fresh fruits and vegetables
Over 200 recipes – unmatched variety in the market
Youth-focused brand identity with strong social media presence
Flexible store formats – café or kiosk models
Centralized procurement for consistency and reduced wastage
Low operational complexity and minimal staff requirement
Market Demand & Growth Potential:
Rising health consciousness among urban Indians
Growing café culture in tier-2 and tier-3 cities
Affordable healthy drinks compared to imported health brands
Strong repeat customer base and brand loyalty
Profitability Factors:
High margins on beverage sales
Multiple revenue streams – smoothies, bowls, detox drinks, meal replacements
Scalable and easy-to-operate business model
Established Year: 2016
Founder: Samrat Reddy
Industry Category: Food & Beverage – Smoothie & Healthy Beverage Café Segment
Drunken Monkey was founded in 2016 in Hyderabad, India, by entrepreneur Samrat Reddy, with a vision to make healthy living fun, vibrant, and accessible. The brand started with a mission to serve 100% natural smoothies and smoothie bowls—without preservatives, sugar, or artificial flavors—while creating an energetic, youth-focused café culture.
From a single outlet in Hyderabad, Drunken Monkey has grown into 150+ outlets across India, spanning metro cities, tier-2, and tier-3 markets. Its menu boasts over 200 smoothie blends, smoothie bowls, detox drinks, and fresh fruit-based beverages.
The brand has become synonymous with India’s growing health and wellness revolution, targeting college students, working professionals, and fitness enthusiasts. Operating under a franchise model, Drunken Monkey is now one of the fastest-growing smoothie chains in the country.
Drunken Monkey ensures every franchise partner is business-ready from day one. Support covers every aspect of setup and operations:
Pre-Launch Support:
Site selection and location approval
Outlet design, layout planning, and branding setup
Vendor coordination and equipment procurement
Pre-opening marketing campaigns
Operational Support:
Standard Operating Procedures (SOPs) for smooth functioning
Inventory and supply chain management
Staff recruitment assistance and onboarding
Training:
Intensive training for franchise owners and staff on beverage preparation, hygiene, and customer service
POS and billing software training
Quality control protocols
Marketing Support:
Social media promotions and influencer collaborations
Local marketing strategies and digital advertising
National brand campaigns for wider reach
Ongoing Support:
Continuous menu innovation and seasonal product launches
Periodic operational audits
Regular performance review and business growth consultation
1. Entrepreneurial Mindset
The ideal Drunken Monkey franchisee should be a proactive, business-minded individual who sees the potential in the health and wellness food market. They should be able to think long-term, adapt to consumer trends, and focus on sustainable growth rather than quick profits.
2. Passion for F&B and Healthy Living
While prior café or restaurant experience is beneficial, it’s not mandatory. What matters most is a genuine interest in healthy beverages, lifestyle brands, and customer experience. Franchisees who truly believe in the brand’s concept tend to engage better with customers and maintain quality standards.
3. Financial Capability
The candidate should have the financial strength to invest ₹20–30 lakhs comfortably, without over-leveraging personal resources. This includes being prepared for initial setup costs, working capital for at least 3–6 months, and ongoing royalty fees until the business becomes self-sustaining.
4. Hands-On Involvement
While hiring a manager is possible, Drunken Monkey prefers franchise partners who personally oversee daily operations—especially during the first 6–12 months. This ensures better staff training, customer service, and brand consistency.
5. Strong Customer Orientation
The brand thrives on repeat customers. The ideal franchisee should have excellent interpersonal skills, a service-first attitude, and the ability to build a community of loyal smoothie lovers around their outlet.
6. Location Advantage
A high-visibility, high-footfall location is critical. Ideal spots include:
College and university areas
Tech parks and business districts
Shopping malls and commercial streets
Fitness centers or gym-adjacent locations
7. Brand Commitment
Franchisees must strictly follow Drunken Monkey’s operational standards, SOPs, menu guidelines, and marketing strategies. This consistency is key to maintaining the brand’s premium positioning across India.
💡 In short:
The perfect Drunken Monkey franchise partner is a financially stable, health-conscious, customer-focused entrepreneur with access to a strategic location, willing to put in the time and effort to build a profitable, community-driven smoothie business.
| Expense Category | Cost Estimate (INR) |
|---|---|
| Franchise Fee | ₹5 – ₹7 Lakhs |
| Setup & Infrastructure | ₹10 – ₹15 Lakhs |
| Marketing & Launch Budget | ₹2 – ₹3 Lakhs |
| Working Capital | ₹2 – ₹3 Lakhs |
| Total Investment Range | ₹20 – ₹30 Lakhs |
| Royalty Fees | ~6% of sales |
| Expected ROI | 12 – 18 months |
| Break-Even Timeline | 1 – 1.5 years |
Potential Revenue Streams:
Smoothies & smoothie bowls
Detox juices & cold-pressed drinks
Seasonal limited-edition beverages
Merchandise & retail health products
