Established
2010
Franchise Units
150
Minimum Investment
$639,500
Franchise Fee
$50,000
Total Investment Range
$1,393,500
Home Based
No
Description
Drybar is a premier blowout-focused salon brand that has revolutionized the haircare industry by offering a unique, experience-driven model. Known for its "no cuts, no color, just blowouts" philosophy, Drybar provides customers with a luxurious environment and a consistent service menu that keeps clients coming back. As a franchisee, you'll step into a well-established business model with strong brand recognition and high customer loyalty.
Background
Founded in 2010 in Brentwood, California, by Alli Webb, Drybar quickly grew from a single location into a nationwide beauty brand. With a focus on a simple, replicable service model and exceptional customer experience, Drybar has become synonymous with modern haircare convenience. The brand is now part of WellBiz Brands Inc., a proven franchisor with a strong portfolio in the beauty and wellness space.
Support Training
Drybar franchisees benefit from a comprehensive support system including:
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Initial training: In-depth instruction at Drybar University covering operations, marketing, customer service, and employee training.
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On-site assistance: Pre-opening and grand opening support to ensure smooth operations from day one.
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Marketing support: National brand campaigns, local marketing strategies, digital advertising tools, and social media resources.
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Operational support: Ongoing coaching, regular performance reviews, and access to a dedicated franchise business consultant.
Ideal Candidate
Drybar is looking for driven, service-oriented entrepreneurs who are passionate about beauty and customer experience. Ideal franchisees will have:
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Strong business acumen
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Excellent people management skills
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A commitment to following a proven system
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Multi-unit ambitions (preferred but not mandatory)
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Prior experience in retail, hospitality, or service industries is a plus, but not required
Financial Detail
| Category | Details |
|---|---|
| Franchise Fee | $50,000 |
| Total Investment Range | $639,500 – $1,393,500 |
| Minimum Investment | $639,500 |
| Royalty Fee | 7% of gross sales |
| Marketing Fee | 2% of gross sales |
| Franchise Units | 150+ locations (and growing) |
| Established Year | 2010 |
| Headquarters | Denver, Colorado |