2016
4
$150,000
$35,000
$750,000
No
Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. is a trailblazing dual-concept restaurant franchise that seamlessly blends the rich, aromatic flavors of traditional Vietnamese cuisine with the vibrant, health-conscious appeal of poke bowls. This innovative fusion caters to diverse palates and dining preferences, offering both sit-down experiences and fast-casual options under one roof. With a commitment to authenticity, quality, and customer satisfaction, Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. stands out in the competitive U.S. foodservice market.
Dual-Concept Model: Operate two popular dining concepts—Vietnamese noodle soup and poke bowls—within a single location, maximizing customer reach and revenue potential.
Authentic Cuisine: Offer traditional Vietnamese dishes crafted from family recipes, alongside fresh, customizable poke bowls, appealing to a wide range of tastes.
Proven Success: Established presence in Georgia, with multiple locations demonstrating consistent customer demand and operational efficiency.
Comprehensive Support: Receive extensive training and ongoing support in operations, marketing, and business development to ensure franchisee success.
Scalable Opportunity: Benefit from a flexible business model suitable for various locations, including urban centers and suburban areas, with potential for multi-unit ownership.
1. Established Year
The franchise was established in 2016, starting with the goal of bringing authentic Vietnamese noodle soups to the U.S. market while combining it with the rising popularity of poke bowls. Over time, the brand developed into a dual-concept franchise, offering both traditional Vietnamese cuisine and fresh poke options under one roof.
2. Franchise Units
Currently, four franchise units are operating in Georgia (Fayetteville, Hapeville, Broad Street Atlanta, and Macon). These locations follow the franchise model designed to maximize efficiency, brand consistency, and customer experience. Expansion plans aim to open additional units in both urban and suburban markets across the United States.
3. Founders
The franchise was founded by entrepreneurs with extensive experience in the restaurant and hospitality industry. They combined knowledge of traditional Vietnamese cooking techniques with modern fast-casual operational strategies, creating a scalable business model that appeals to both diners and potential franchisees.
4. Ownership
The company is privately owned, giving it control over brand standards, quality assurance, and franchisee support. Ownership emphasizes a commitment to culinary authenticity, operational excellence, and customer satisfaction.
5. Market Presence
The brand has a strong regional presence in Georgia and has been steadily building its reputation for fresh, high-quality ingredients and flavorful meals. Its dual-concept model attracts a wide audience, including health-conscious customers, Vietnamese cuisine enthusiasts, and fast-casual diners.
6. Industry Category
The franchise operates in the fast-casual dining sector, which continues to grow due to consumer demand for quick, fresh, and customizable meals. Its unique combination of Vietnamese noodle soups and poke bowls gives it a competitive advantage over single-concept fast-casual restaurants.
7. Brand Journey
Started as individual concepts: Dua Vietnamese Noodle Soup (traditional Vietnamese cuisine) and The Fish Tank Poke Co. (modern poke bowls).
Merged into a dual-concept franchise, offering more variety and higher revenue potential.
Focused on quality, authenticity, and operational consistency to maintain brand reputation.
Developed a franchise model to support nationwide expansion with comprehensive training and marketing support.
1. Pre-Launch Support
Site Selection & Lease Negotiation: Assistance in identifying optimal locations based on foot traffic, demographics, and local competition. Guidance on negotiating lease terms to secure favorable conditions.
Restaurant Design & Build-Out: Support in creating functional, aesthetically pleasing restaurant layouts, including kitchen setup, dining area design, and signage placement.
Permits & Licensing: Guidance on navigating local regulations, health department requirements, and foodservice permits to ensure legal compliance.
2. Comprehensive Training
Operational Training: In-depth instruction on day-to-day restaurant operations, including food preparation, portion control, and quality standards for both Vietnamese noodle soups and poke bowls.
Customer Service: Training staff on delivering exceptional customer experiences, managing feedback, and building brand loyalty.
Management Skills: Guidance on staff scheduling, inventory management, cost control, and operational efficiency.
3. Marketing & Brand Support
Grand Opening Support: Assistance with launch marketing campaigns, promotional events, and public relations strategies to create immediate brand awareness.
Ongoing Marketing Assistance: Access to national and local marketing materials, digital marketing strategies, social media promotion, and seasonal campaigns.
Brand Guidelines: Clear instructions on maintaining consistent brand identity, menu presentation, and restaurant aesthetics.
4. Academic & Culinary Support
Recipe & Product Knowledge: Comprehensive training on signature recipes, proprietary sauces, and ingredient preparation to maintain authentic flavors.
Menu Development Guidance: Support in introducing seasonal items or localized offerings without compromising brand integrity.
Continuous Education: Regular workshops and refresher courses to keep franchisees and staff updated on operational best practices.
5. Ongoing Operational Support
Dedicated Franchise Consultant: Ongoing support from a regional or corporate franchise representative for operational troubleshooting, strategy guidance, and performance evaluation.
Technology & POS Support: Assistance with POS systems, online ordering platforms, and operational software for streamlined management.
Supply Chain & Vendor Support: Guidance on sourcing high-quality ingredients, maintaining inventory, and negotiating with approved suppliers.
Entrepreneurial Spirit
Individuals with a passion for the food and restaurant industry who are motivated to run their own business.
Willingness to embrace a dual-concept model, managing both Vietnamese noodle soup and poke bowl operations.
Business Experience
Experience in restaurant management, hospitality, or retail operations is highly desirable.
Knowledge of team leadership, inventory control, and customer service ensures smooth day-to-day operations.
Financial Capability
Must have the financial resources to invest in the franchise (total investment: $500,000–$750,000).
Access to sufficient working capital to cover initial operational costs and early-stage marketing.
Passion for Culinary Excellence
Interest in maintaining high-quality food standards and authentic Vietnamese flavors.
Dedication to fresh ingredients, proprietary sauces, and consistent preparation methods.
Community Engagement
Eager to become a respected member of the local community, building loyal customer relationships.
Active participation in local events and marketing initiatives to promote brand presence.
Operational Commitment
Willing to follow the franchise’s operational guidelines and participate in training programs.
Ability to manage staff, ensure quality, and maintain brand consistency across all services.
Location Preference
Ideal candidates are seeking opportunities in urban or high-traffic suburban areas, where both Vietnamese noodle soup and poke bowls appeal to a wide demographic.
Open to multi-unit ownership for long-term growth and higher revenue potential.
Mindset & Goals
Strong growth-oriented mindset, aiming to scale operations and maximize profitability.
Commitment to upholding the brand’s reputation and ensuring customer satisfaction.
| Category | Details / Range |
|---|---|
| Total Investment Required | $500,000 – $750,000 (depending on location, size, and build-out specifications) |
| Minimum Investment Required | $150,000 – $200,000 (subject to financial qualifications) |
| Franchise Fee | $35,000 (one-time, includes training and brand access) |
| Franchise Units (Current Number) | 4 locations in Georgia (Fayetteville, Hapeville, Broad Street Atlanta, Macon) |
| Infrastructure Cost | $250,000 – $400,000 (restaurant construction, equipment, interior design) |
| Marketing Budget | $20,000 – $30,000 (initial marketing + contributions to national/local advertising funds) |
| Working Capital | $50,000 – $75,000 (covering initial operational expenses) |
| Royalty Fees | 6% of gross sales (ongoing, supports brand and corporate services) |
| Expected ROI | 18 – 24 months (depending on location and operational efficiency) |
| Break-even Time | 12 – 18 months (based on average sales and cost control) |
| Potential Revenue Streams | Dine-in, takeout, catering, delivery partnerships, branded merchandise |
