Established
2019
Franchise Units
1
Minimum Investment
$300,000
Franchise Fee
$35,000
Total Investment Range
$550,000
Home Based
No
Description
The Oh My Burger franchise is a modern fast-casual burger concept built for today’s consumers who crave bold flavors, premium ingredients, and speed without compromise. Known for its indulgent smash burgers, handcrafted sauces, and crave-worthy sides, the brand delivers an elevated comfort-food experience that consistently drives repeat visits.
Oh My Burger holds a strong position within the resilient U.S. burger segment by combining a streamlined menu with high visual appeal and efficient kitchen operations. The concept performs exceptionally well across dine-in, takeout, and delivery channels, making it adaptable for urban centers, suburban retail corridors, and mixed-use developments.
For franchise investors, Oh My Burger represents a scalable, brand-focused opportunity with strong unit-level economics, manageable operational complexity, and broad demographic appeal. Its flexible footprint and fast-casual positioning make it suitable for both first-time franchisees and experienced multi-unit operators.
Why Invest in This Franchise?
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Evergreen Category: Burgers remain one of the most popular and profitable food categories in the U.S.
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Fast-Casual Demand: Combines premium quality with quick service and strong customer throughput.
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Operational Simplicity: A focused menu supports consistency, cost control, and easier staff training.
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Delivery-Optimized Model: Designed to perform well with third-party delivery platforms.
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Brand Appeal: Modern branding and social-media-friendly presentation support organic growth.
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Scalable Growth Potential: Structured for single-unit ownership or multi-unit expansion.
Background
Established Year: 2019
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Founders: Founded by a hospitality-driven entrepreneurial team with experience in foodservice and brand development
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Industry Category: Fast-Casual Restaurant / Gourmet Burger Franchise
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Franchise Active Units: 1 operating and development units
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Brand Journey & History:
Oh My Burger was created to elevate the everyday burger by pairing premium ingredients with bold flavor profiles in a fast-casual format. After refining its menu, operations, and brand identity through company-operated locations, the brand expanded into franchising to support sustainable, market-by-market growth. -
Ownership & Market Presence:
Privately owned brand with active operations and growing franchise development across key U.S. markets, particularly high-traffic retail and lifestyle locations.
Support Training
Oh My Burger provides comprehensive support to help franchise partners launch successfully and operate with confidence.
Pre-Launch Support
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Site selection and market evaluation assistance
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Restaurant layout, kitchen flow, and equipment planning
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Approved vendor and supply-chain setup
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Pre-opening coordination and launch preparation
Training & Operations
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In-depth initial training covering food preparation, systems, and guest experience
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Management training focused on staffing, scheduling, inventory, and cost controls
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On-site opening support during the launch phase
Marketing & Brand Support
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Grand-opening marketing strategy and promotional guidance
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Brand-approved creative assets and local marketing playbooks
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Social media and community marketing support
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Delivery platform onboarding and optimization
Ongoing Support
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Field support and operational performance reviews
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Menu updates, limited-time offers, and system enhancements
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Continued training resources and operational best practices
Ideal Candidate
Oh My Burger is ideal for motivated entrepreneurs and operators who value brand consistency and customer experience.
Ideal candidates include:
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Owner-operators with restaurant, hospitality, or retail management experience
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Multi-unit franchise operators seeking a scalable fast-casual brand
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Investors comfortable following a proven system and operating standards
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Individuals passionate about food quality, team leadership, and local marketing
Preferred Locations:
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Urban centers and lifestyle destinations
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Suburban retail plazas with strong lunch and dinner traffic
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College towns, mixed-use developments, and high-growth corridors
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $300,000 – $550,000 |
| Minimum Liquid Capital Required | $150,000+ |
| Franchise Fee | $35,000 |
| Initial Franchise Units | Single-unit and multi-unit options available |
| Leasehold Improvements / Build-Out | $120,000 – $220,000 |
| Kitchen Equipment & Fixtures | $60,000 – $80,000 |
| Furniture, Signage & POS | $25,000 – $40,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Initial Marketing / Grand Opening | $10,000 – $20,000 |
| Training & Opening Support | Included |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Advertising Fund | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI Potential | Strong unit-level margins (location dependent) |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |