2018
40
$213,500
$45,000
$299,500
No
Imagine owning a business that fills a critical need in every community—helping contractors, homeowners, and businesses manage waste—and doing so with efficiency, transparency, and a modern, “neighborhood-friendly” image. That’s the promise of Dumpster Today. From sleek roll-off containers you can order online to fast same-day service (if ordered by 10 AM), Dumpster Today has redefined dumpster rental for today’s customers.
This franchise opportunity positions you in a business that isn’t just recession-resistant, but built to scale with lean operations, strong margins, and brand differentiation. As the waste management industry continues to grow, Dumpster Today offers prospective franchisees the chance to “be their own boss — but not by themselves.”
You’ll benefit from proven systems, exclusive territories, equipment designed for residential markets, and ongoing support from headquarters. With transparent pricing, streamlined logistics, and strong customer service, this isn’t just a dumpster business—it’s a modern service brand that stands apart in a largely old-school industry.
Essential Service with Evergreen Demand
No matter the economy, people and businesses always produce waste. Renovations, moving, cleanouts, construction, landscaping—they all generate debris. Dumpster Today taps into a non-discretionary need.
Differentiated Brand & Equipment
The “Neighborhood Friendly Dumpster” is one of Dumpster Today’s key competitive edges. These are low-profile, walk-in roll-off containers designed for residential settings (driveways, HOAs, gated communities).
They use medium-duty trucks (no CDL required in many cases) and smaller footprints, reducing the risk of damage to driveways or lawns.
Streamlined Operations & Lower Overhead
The model is built to use fewer trucks, fewer employees, and more efficiency compared to traditional dumpster businesses.
Exclusive Territory & Market Protection
Franchisees receive a fully protected territory (based on population) in which no other Dumpster Today location can solicit residential business, ensuring your lead generation and marketing efforts aren’t undermined by internal competition.
Franchise Is SBA-Approved & Potentially Financeable
Dumpster Today is now an SBA-approved franchise, offering options for franchise financing and making access to capital easier for qualified buyers.
Support, Training & Network Advantage
You don’t go in blind. From day one you’ll absorb operations, marketing, systems, and more. Headquarters remains involved.
Growth & Scalability
You can start with a single territory and potentially expand into multiple zones, or even multi-unit development.
Founding & Brand Journey
Dumpster Today was launched by founder Chad McKenzie in 2018. Frustrated by the complexity, lack of transparency, and poor service in the existing dumpster rental market, McKenzie built a cleaner, smarter alternative with simpler pricing, streamlined logistics, and strong customer focus.
After refining the model in the home market, the franchise opportunity was rolled out in late 2020.
Franchise Units & Market Presence
While still early in nationwide expansion, Dumpster Today already has sold and operates several franchise territories (e.g. Lake County, FL; Newport News, VA; Columbus, OH) and has signed multi-territory deals in markets like Tampa, Florida.
According to independent franchise reviews, they anticipate 40 or more units in short order.
Industry Category & Positioning
Dumpster Today belongs in the Waste Management / Roll-Off Container / Dumpster Rental industry. But its brand positioning is on service, transparency, technology, and neighborhood-friendly operations — distinguishing it from more industrial, cumbersome competitors.
Ownership & Corporate Structure
The brand is privately held, headed by Chad McKenzie (President). The franchisor leads national marketing, system development, training, equipment procurement, and franchisee support.
Dumpster Today’s support is one of its strongest selling points. Franchisees receive guided assistance at every stage:
Discovery & Selection: You start by meeting leadership, attending a Discovery Day to observe operations, and reviewing corporate materials and FDD.
Territory Design & Mapping: The franchise helps you define your exclusive territory (based on population, zip codes, market potential).
Equipment Sourcing & Setup: You receive guidance to procure trucks and dumpsters. The brand has negotiated fleet pricing, and helps select models aligned with their “neighborhood-friendly” design.
Marketing & Launch Plan: Corporate provides a marketing playbook for grand opening campaigns, local advertising, digital marketing, signage, and lead generation.
Initial Training: New franchisees attend ~10 days of training (3–5 days at corporate HQ, and 3–5 days in your territory) to learn daily operations, software, service, logistics, safety, sales, and customer service.
Hands-On Support: On-the-job training in your territory, with field support to help launch the first routes.
Ongoing Training & Refreshers: Annual workshops, refresher sessions, and updates on process improvements and equipment enhancements are standard.
Marketing & Sales Support: You’ll have access to marketing materials, brand assets, digital marketing strategies, lead generation systems, and guidance on local promotions. Operational Tools & Systems: Franchisees gain access to the operational software platform, scheduling systems, customer ordering interface, and reporting dashboards. (Note: some reviews indicate limited direct tech support from franchisor — franchisees may need to manage local IT.)
Ongoing Advisory & Communication: The corporate team maintains consistent communication with franchise owners via phone, email, conference calls, and regional meetings.
To succeed with Dumpster Today, the ideal franchisee often embodies the following traits:
Entrepreneurial mindset with operational discipline. You should be comfortable running logistics, scheduling, dispatch, and customer service in a hands-on environment.
Strong leadership / team-building skills. Even though the model is lean, you will manage drivers, operations staff, and customer service agents.
Sales / marketing orientation. You must actively build relationships with contractors, realtors, home-remodeling firms, landscapers, and direct consumers.
Financial stability and creditworthiness. The brand requires a net worth of approximately $150,000 and liquid assets of around $100,000 as a guideline.
Risk tolerance & patience. A new territory takes time to ramp; early months may demand constant effort and steady investment in marketing.
Location insight & community knowledge. Knowing the local landscape, demographics, traffic patterns, and supply chain helps position your business advantageously.
Desire for growth & scale. While you can start with a single territory, you should have the ambition to expand into adjacent territories or add capacity as demand grows.
Commitment to brand standards & customer experience. Because differentiation is a core value, you must maintain high-quality trucks, clean dumpsters, timely delivery, and professional branding.
Below is a summary of the known financials and projections. Note: these figures are based on published sources and should be verified against the current Franchise Disclosure Document (FDD).
| Metric | Estimate / Range |
|---|---|
| Franchise Fee | $45,000 |
| Total Initial Investment | $213,500 to $299,500 (includes equipment, working capital etc.) |
| Working Capital / Liquid Cash Reserve | $35,000 to $55,000 |
| Minimum Requirement (Net Worth / Liquid Assets) | Net worth ~$150,000; liquid assets ~$100,000; cash to invest ~$50,000 |
| Royalty Fee | 7% of Gross Sales |
| Brand / Marketing Fee (Local / Regional Development Fee) | 1% of Gross Sales |
| Optional Corporate Call Center Fee | 5% (optional) |
| Infrastructure / Equipment Costs | Dumpsters: around $4,000 to $6,000 each (depending on size & design). Trucks (medium-duty roll-off): $165,000 to $195,000 typical, though Dumpster Today’s negotiated pricing may reduce this. |
| Territory Cost | The $45,000 franchise fee typically covers a territory up to ~1,500,000 population. Larger or additional territories may cost more. |
| Break-Even / ROI Timeline | Many franchisees begin generating revenue in month 1. Profitability, however, typically comes within 6–12 months with disciplined marketing, cost control, and route build-out. |
| Revenue Streams / Potential Income Sources | • Residential dumpster rentals • Commercial / contractor account services • Long-term contract waste removal • Deliveries and pickups • Late fees, overage charges, weight surcharges, specialty disposal • Cross-selling junk removal or demolition services (if allowed locally) |
Note: Because of territory exclusivity, strong margins, and lower overhead, the business offers unit economics favorable compared to many service franchises. But actual returns will depend heavily on your market size, execution, pricing, and utilization.
