1930
100
$55,000
$25,000
$150,000
No
Duraclean is a leading name in the cleaning and restoration industry, known for its professional expertise, advanced cleaning technology, and trusted customer service. Since its inception, the brand has built a strong reputation for providing reliable cleaning, restoration, and maintenance services across residential, commercial, and industrial sectors. With a proven franchise model and decades of operational success, Duraclean continues to expand its footprint across the United States, helping aspiring entrepreneurs build profitable, community-centered businesses.
The Duraclean franchise offers more than just cleaning—it provides peace of mind to customers through services that restore homes, offices, and facilities after fire, flood, or everyday wear and tear. Franchisees benefit from an established brand name, diverse revenue streams, and an ever-growing demand in the $100+ billion cleaning and restoration industry.
Investing in a Duraclean franchise means joining a trusted, time-tested system that blends innovation with integrity. Here’s why it’s an attractive business opportunity:
Established Reputation: With decades of brand equity, Duraclean is one of the most respected names in professional cleaning and restoration services.
Recession-Resistant Industry: Cleaning and restoration are essential services, ensuring consistent demand regardless of market fluctuations.
Multiple Revenue Streams: Franchisees can offer a wide range of services—carpet and upholstery cleaning, water damage restoration, mold remediation, air duct cleaning, and more.
Comprehensive Franchise Support: Duraclean’s dedicated corporate team provides continuous training, operational guidance, marketing tools, and field assistance.
Proven Systems and Technology: The franchise leverages proprietary cleaning methods, eco-friendly products, and advanced equipment to ensure superior results.
Duraclean was founded in 1930 by Irl Marshall, who revolutionized the cleaning industry with a unique foam cleaning process that became the foundation of the brand’s success. Headquartered in Arlington Heights, Illinois, Duraclean has grown into a national franchise network with over 100 franchise units across the USA.
For nearly a century, the brand has remained committed to high-quality cleaning and restoration services, covering both residential and commercial markets. Its franchisees serve local communities by offering services that improve living conditions, maintain property value, and deliver fast, dependable restoration solutions in times of need.
Duraclean operates within the Cleaning & Restoration Services industry, a sector that continues to experience strong demand driven by environmental awareness, hygiene standards, and property maintenance needs.
Duraclean believes that the foundation of every successful franchise lies in strong support, continuous training, and a partnership built on trust. From the moment you sign your franchise agreement to long after your grand opening, Duraclean provides comprehensive guidance to help you master both the technical and business aspects of the cleaning and restoration industry.
Here’s a breakdown of the extensive support and training offered to every Duraclean franchisee:
1. Pre-Opening Support
Before opening your doors, Duraclean ensures you are fully prepared for launch through a hands-on setup process.
Site Selection Assistance: Guidance on choosing a location that fits your business goals, customer demographics, and operational needs.
Equipment & Supplies Setup: Help in sourcing the best cleaning equipment, restoration tools, and environmentally friendly cleaning products.
Business Setup & Licensing: Support with business registration, insurance, and local regulatory compliance.
Initial Business Planning: Assistance in developing marketing plans, pricing strategies, and local market penetration tactics.
2. Initial Training Program
Duraclean offers a comprehensive training program at its corporate headquarters in Arlington Heights, Illinois, as well as in-field training at your local market. This includes:
Technical Training: Hands-on learning in carpet and upholstery cleaning, water damage restoration, mold remediation, fire damage recovery, and odor control.
Operational Training: Instruction on scheduling, inventory management, workflow optimization, and job costing.
Customer Service Skills: Best practices for handling client inquiries, quotes, and post-service follow-ups to drive repeat business.
Administrative Training: Guidance on accounting, software systems, and financial management to help franchisees maintain profitability.
By the end of training, you’ll have the confidence and practical know-how to deliver Duraclean’s signature quality and efficiency.
3. Marketing & Brand Support
Duraclean equips franchisees with proven marketing tools to establish a strong local presence:
Branded Marketing Materials: Professionally designed brochures, flyers, and digital templates that align with Duraclean’s national brand identity.
Digital Marketing Assistance: SEO strategies, website inclusion, and online reputation management guidance to attract more leads.
Local Advertising Campaigns: Assistance in executing local marketing initiatives—social media promotions, email marketing, and community events—to generate awareness and customer loyalty.
National Brand Power: Benefit from Duraclean’s long-standing reputation and corporate-led national marketing efforts that enhance brand trust across the U.S.
4. Ongoing Operational Support
Duraclean’s support doesn’t stop once your franchise opens. The corporate team remains a continuous resource for franchise owners:
Field Support Visits: Regular visits from experienced franchise consultants to help optimize performance and ensure compliance with brand standards.
Technical Updates: Access to new cleaning technologies, techniques, and environmentally friendly products to keep your business competitive.
Business Coaching: Personalized mentoring on revenue growth, territory expansion, and customer retention.
Dedicated Franchise Portal: Online access to training materials, operational manuals, and business updates.
5. Continuous Learning & Growth Opportunities
Duraclean encourages lifelong learning and professional development for all franchisees:
Annual Franchise Conferences: Networking events that allow franchise owners to share success stories, learn from industry experts, and discover new opportunities.
Ongoing Webinars & Workshops: Virtual sessions covering marketing trends, restoration techniques, leadership development, and customer experience improvement.
Peer-to-Peer Support: A collaborative franchise community that shares insights, referrals, and regional partnerships for mutual growth.
Duraclean is seeking motivated entrepreneurs who are driven by service excellence, community involvement, and long-term business success. The ideal franchisee is not just someone looking to own a business but someone who wants to build a trusted brand presence in their local market. Whether you’re a first-time business owner or a seasoned professional, Duraclean’s proven system and hands-on support make it an ideal fit for a wide range of investors.
Here’s what defines the ideal Duraclean franchise owner:
1. Entrepreneurial Mindset
Duraclean franchisees should have a strong entrepreneurial spirit and the determination to take ownership of their business growth. They should be comfortable managing daily operations, leading small teams, and delivering quality-driven services. A proactive and goal-oriented attitude is key to success within the Duraclean network.
2. Strong Customer Service Orientation
Because Duraclean’s success is built on customer satisfaction and repeat business, franchise owners must be dedicated to providing outstanding service. The ideal franchisee enjoys helping people, solving problems, and restoring comfort and safety to homes and workplaces. A people-first approach helps build long-term community trust and referrals.
3. Leadership & Management Skills
While Duraclean provides full training and operational support, franchisees should possess (or be willing to develop) leadership skills to manage staff efficiently, delegate responsibilities, and ensure the highest service quality. Experience in operations, project management, or team leadership can be beneficial.
4. Business or Technical Background (Optional but Helpful)
A background in business management, facility maintenance, cleaning, or restoration can be an advantage, but it’s not a requirement. Duraclean’s extensive training program is designed to help franchisees from all professional backgrounds—whether corporate managers, technicians, or entrepreneurs—quickly adapt and succeed.
5. Financial Preparedness
The ideal franchisee should have the financial capability to cover initial investment costs and working capital while growing the business during the early phase.
Minimum Investment Required: Around $55,000 – $150,000 depending on territory size and service offerings.
Working Capital: Recommended $10,000 – $20,000 for operating expenses and marketing during the ramp-up phase.
This ensures franchisees have the flexibility to sustain operations and market their services effectively during the initial growth period.
6. Passion for Quality & Community Impact
Duraclean values franchise partners who take pride in their work and care about the well-being of their communities. The most successful owners are those who see their business as more than just a profit opportunity—they see it as a way to help people recover from life’s unexpected challenges and maintain healthier living spaces.
7. Ideal Location & Market Focus
Duraclean franchises perform best in communities with a mix of residential, commercial, and institutional clients. Ideal territories include:
Growing suburban and urban areas with mid-to-high population density.
Regions prone to seasonal weather conditions that require restoration and cleaning services (flood, fire, or storm-prone regions).
Locations with active real estate, hospitality, or property management industries.
Summary – Who Thrives with Duraclean
Duraclean franchisees are hands-on operators, customer-focused professionals, and community-minded entrepreneurs. They are individuals who:
Strive for operational excellence and customer trust.
Want a scalable business model with repeat clients.
Appreciate a well-established brand with national recognition.
Are ready to commit the time, energy, and resources to grow a long-term asset.
If you’re passionate about helping others, leading a small business, and creating a reliable income stream in a stable industry, the Duraclean franchise may be the perfect opportunity for you.
Duraclean offers a low-cost, high-value entry point into the restoration and cleaning industry with scalable growth opportunities.
| Category | Estimated Cost (USD) |
|---|---|
| Initial Investment Range | $55,000 – $150,000 |
| Minimum Investment Required | $55,000 |
| Franchise Fee | $25,000 – $40,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Working Capital | $10,000 – $20,000 |
| Equipment & Supplies | $15,000 – $30,000 |
| Training & Support | Included in franchise fee |
| Franchise Units (Current) | 100+ in the USA |
| Expected ROI | 20% – 35% annually (varies by location) |
| Break-Even Time | Typically 12–18 months |
