1992
200
$200,000
$49,000
$500,000
No
Founded on the love for the open road and the spirit of adventure, EagleRider is the world’s leading motorcycle experience franchise. Known as the pioneer of motorcycle rentals and tours, EagleRider has built a powerful brand that represents freedom, adventure, and lifestyle. With an established global presence and decades of experience, the company connects passionate riders to the thrill of exploring America’s most iconic routes—from Route 66 to the Pacific Coast Highway.
As a franchisee, you become part of a proven system that delivers not just motorcycle rentals, but a complete travel experience. EagleRider’s model is built on innovation, technology, and a strong customer base of travel enthusiasts, tour groups, and motorcycle lovers from around the world. Its reputation for quality bikes, seamless booking systems, and unforgettable journeys makes it a top choice for travelers seeking authentic adventure.
This franchise opportunity combines passion with profitability, giving entrepreneurs a chance to operate within a globally recognized brand that thrives in both tourism and mobility markets. Whether located in a major metropolitan area, a tourist destination, or near scenic travel routes, EagleRider franchisees benefit from strong brand demand, comprehensive support, and a growing industry trend toward experiential travel.
Investing in an EagleRider franchise means joining a brand that has transformed the motorcycle rental and tour industry for over 30 years. The company’s model is strategically positioned at the intersection of adventure tourism and mobility services, offering multiple revenue streams—rental, retail, guided tours, and membership programs.
Key advantages include:
Global Brand Recognition: With customers from over 100 countries, EagleRider is a trusted name worldwide.
Proven Business Model: Decades of operational success and franchise systems that are fully refined.
Expanding Market Demand: The adventure tourism market in the U.S. continues to rise, attracting domestic and international travelers alike.
Multiple Income Streams: Beyond rentals, franchisees can earn through retail sales, accessories, merchandise, and tour packages.
Technology-Driven Operations: State-of-the-art booking systems, fleet management tools, and marketing automation make operations efficient.
Strong Community: A network of motorcycle enthusiasts, loyal members, and repeat customers ensures year-round engagement.
Established Year: 1992
Founders: Chris McIntyre and Jeff Brown
Headquarters: Los Angeles, California, USA
Industry: Motorcycle Rental, Adventure Tourism, and Travel Services
Franchise Units: 200+ locations worldwide
EagleRider was founded in 1992 by Chris McIntyre and Jeff Brown, two motorcycle enthusiasts who wanted to make the dream of riding across America accessible to everyone. What started as a small rental business in Los Angeles, California, quickly evolved into a global movement centered on freedom, adventure, and exploration.
From the beginning, EagleRider set itself apart by offering more than just motorcycles for rent—it offered complete riding experiences. The company became the pioneer of motorcycle tourism in the U.S., creating guided tours and rental programs that allowed travelers from around the world to explore legendary routes like Route 66, Pacific Coast Highway, and the Grand Canyon loop.
Over the past three decades, EagleRider has built an international reputation as the world’s largest motorcycle experience company, with a strong presence in North America, Europe, Asia, and Australia. The brand operates a mix of franchise-owned and corporate locations, giving it flexibility and scalability across different markets.
Its partnerships with leading manufacturers such as Harley-Davidson, Indian Motorcycle, BMW, and Honda have strengthened its credibility and expanded its fleet to include touring bikes, cruisers, adventure models, and trikes. This collaboration also provides franchisees with access to premium vehicles, exclusive marketing opportunities, and consistent brand recognition.
Today, EagleRider stands as a trusted brand in the U.S. tourism and mobility industry, known for its commitment to safety, service quality, and unforgettable riding experiences. It continues to innovate through technology-driven booking systems, global tour operations, and membership programs like EagleRider Club, which connect riders across continents.
EagleRider’s long-standing success is built on a foundation of passion, professionalism, and a shared love for the open road—making it a leading choice for franchise investors seeking a brand that combines lifestyle with profitability.
EagleRider provides one of the most comprehensive support systems in the franchise industry. From pre-launch planning to daily operations, franchisees receive extensive guidance at every stage of their journey.
Pre-Launch Support:
Assistance with site selection and setup.
Help in negotiating leases and securing the ideal retail/showroom space.
Initial business planning and local market analysis.
Training Program:
In-depth training at EagleRider’s corporate headquarters, covering business operations, marketing, fleet management, and customer service.
On-site training during the initial launch period to ensure smooth operations.
Access to an online learning portal and operational manuals for ongoing education.
Operational & Marketing Support:
National and regional marketing campaigns to drive awareness and traffic.
Access to EagleRider’s proprietary technology for reservations, logistics, and customer management.
Regular promotional support through social media, SEO, partnerships, and global advertising.
Ongoing Support:
Dedicated franchise support managers to assist with daily operations.
Continuous innovation in fleet management, safety protocols, and customer experience.
Updates on new revenue opportunities, including membership programs and global partnerships.
The EagleRider franchise is designed for individuals who are not only business-minded but also driven by passion, adventure, and a love for the open road. It’s an ideal opportunity for entrepreneurs who want to combine lifestyle with a profitable, well-established business in the motorcycle rental and tourism industry.
Who Makes the Ideal EagleRider Franchisee?
EagleRider seeks franchise partners who share the brand’s enthusiasm for travel, freedom, and exceptional customer experiences. Whether you’re an experienced business owner or a passionate rider looking to turn your passion into a career, EagleRider offers a path to ownership with purpose.
Key Qualities & Background:
Entrepreneurial Mindset: Driven, goal-oriented individuals who can manage a business and make strategic growth decisions.
Customer-Centric Approach: A strong commitment to service quality, hospitality, and creating memorable experiences for travelers.
Leadership Skills: The ability to build and motivate a team that delivers consistent and professional service.
Passion for Motorcycles and Travel: Genuine interest in biking culture, adventure travel, or the tourism industry.
Financial Capability: Adequate capital to invest in the franchise and manage operational costs effectively.
Community Engagement: Desire to connect with local tourism boards, hotels, and travel partners to boost brand presence.
Preferred Professional Backgrounds:
Entrepreneurs with experience in automotive, hospitality, or tourism sectors.
Investors or business owners looking to diversify into the experiential travel market.
Motorcycle enthusiasts seeking a business that aligns with their lifestyle.
Corporate professionals or retirees searching for a hands-on, rewarding business opportunity.
Location Preferences:
EagleRider franchises thrive in areas with strong tourism appeal, scenic routes, or vibrant metropolitan cities. Ideal territories include:
Tourist destinations such as Las Vegas, Orlando, Miami, and Los Angeles.
Coastal and mountain routes with heavy motorcycle and travel traffic.
Urban centers with a growing interest in experiential rentals and weekend adventures.
Why the Right Partner Matters:
EagleRider believes its success is built on partnerships with franchisees who share its values—freedom, adventure, and reliability. The company is committed to working closely with each franchise owner to ensure mutual success through training, innovation, and consistent brand standards.
The EagleRider franchise offers an exciting opportunity to enter a proven, lifestyle-driven business with multiple revenue streams. While costs may vary depending on location, fleet size, and market demand, the following estimates provide a clear overview of the investment structure and potential returns.
EagleRider Franchise Financial Overview (USA)
| Investment Category | Estimated Cost (USD) | Description |
|---|---|---|
| Total Investment Required | $200,000 – $500,000 | Includes all initial setup costs, franchise fee, infrastructure, and working capital. |
| Minimum Investment Required | $200,000 | Entry-level investment to start with a small-to-medium fleet in a strategic location. |
| Franchise Fee | $49,000 – $75,000 | Covers brand rights, initial training, and setup support from EagleRider headquarters. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee for continuous operational and marketing support. |
| Marketing/Advertising Fee | 2% – 3% of Gross Sales | Contributes to national and regional marketing campaigns and digital promotions. |
| Infrastructure Cost | $75,000 – $150,000 | Includes rental space, showroom setup, signage, customer area, and back-office setup. |
| Fleet Purchase / Lease | $50,000 – $150,000 | Cost of acquiring or leasing motorcycles (fleet size depends on business model). |
| Working Capital | $50,000 – $100,000 | Covers operational costs like salaries, insurance, utilities, and initial marketing. |
| Training & Launch Support | Included in Franchise Fee | Comprehensive training programs for owners and staff at EagleRider HQ. |
| Expected ROI (Return on Investment) | 25% – 35% annually | Based on average franchise performance with effective local marketing. |
| Break-even Period | 18 – 30 months | Varies based on location, fleet utilization, and seasonality. |
| Average Franchise Revenue | $500,000 – $1 Million/year | Estimated revenue potential for a full-scale operation with rentals, tours, and retail sales. |
| Franchise Units (Worldwide) | 200+ | Includes company-owned and franchise-operated outlets. |
Motorcycle Rentals: Daily, weekly, and long-term rentals.
Guided & Self-Guided Tours: Curated travel packages and adventure tours.
Retail Sales: Riding gear, apparel, accessories, and souvenirs.
Membership Programs: EagleRider Club and loyalty programs generating recurring income.
Fleet Partnerships: Collaboration with travel agencies, hotels, and corporate clients.
Low operational overhead with scalable fleet models.
Strong profitability driven by seasonal tourism and repeat customers.
Flexible business model—adaptable for local tourism markets or urban mobility centers.
High resale value due to the brand’s reputation and growing global demand.
