Established
1995
Franchise Units
30
Minimum Investment
$700,000
Franchise Fee
$40,000
Total Investment Range
$1,200,000
Home Based
No
Description
East Coast Wings & Grill is one of America’s most beloved casual dining franchises, known for its crave-worthy buffalo wings, bold flavors, and family-friendly dining experience. With over two decades of proven success, the brand has established itself as a top-tier name in the fast-growing casual dining and sports bar segment. East Coast Wings & Grill isn’t just about serving delicious food — it’s about creating memorable experiences for guests while providing strong profit potential for franchise owners.
The franchise stands out for its focus on quality, innovation, and consistency. From freshly prepared, made-to-order wings available in over 55 flavors and 7 heat intensities to a wide-ranging menu featuring burgers, wraps, salads, and craft beer, the brand has built a loyal following across communities in the United States. The combination of an inviting dining atmosphere and a proven business model has positioned East Coast Wings & Grill as a lucrative opportunity for entrepreneurs seeking a scalable and sustainable restaurant franchise.
Why Invest in This Franchise?
East Coast Wings & Grill offers an attractive opportunity for aspiring restaurant owners seeking a franchise with a powerful brand identity, strong operational support, and high customer retention. The brand’s extensive menu and customizable flavor options keep guests returning for more, driving repeat business and community loyalty.
Investors benefit from a franchise system built on transparency, innovation, and a commitment to unit-level profitability. The brand’s data-driven approach, operational efficiency, and consistent quality standards ensure franchisees are well-positioned to thrive in the competitive food service industry. Moreover, the franchise focuses on strategic site selection, local marketing, and streamlined supply chain management — key components that enhance profitability and long-term growth.
East Coast Wings & Grill combines the excitement of a full-service restaurant with the stability of a time-tested business model, making it a smart investment for both new and experienced entrepreneurs.
Background
Established Year: 1995
Founder: Sam Ballas
Headquarters: Winston-Salem, North Carolina, USA
East Coast Wings & Grill was founded in 1995 in Winston-Salem, North Carolina, with a simple yet powerful vision: to serve great-tasting wings in a welcoming environment. Over the years, the brand expanded its footprint through franchising, maintaining a focus on guest satisfaction, quality ingredients, and operational excellence.
The company’s journey reflects steady, sustainable growth. What started as a single restaurant has now grown into a recognizable national brand with over 30 franchise units across multiple states. The leadership team continues to innovate, introducing new menu items, technology integrations, and enhanced guest experiences to stay ahead in the competitive restaurant sector.
Today, East Coast Wings & Grill operates under a robust franchising system, combining a proven track record, a strong operational foundation, and a reputation for excellence in the casual dining segment.
Support Training
East Coast Wings & Grill is deeply committed to franchisee success, offering an end-to-end support system that guides owners from launch to long-term operations.
Pre-Opening Support:
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Assistance with site selection, demographic analysis, and lease negotiation
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Restaurant design, construction, and layout guidance
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Vendor connections for kitchen equipment and supplies
Comprehensive Training:
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Multi-week training program at the corporate headquarters and in-store
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Operational training covering food preparation, customer service, and financial management
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Leadership and team-building workshops for franchise owners and managers
Ongoing Support:
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Field visits and operational audits to maintain high standards
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Continuous marketing and promotional support to drive local engagement
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Technology tools for inventory control, POS systems, and performance tracking
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Access to regional and national advertising campaigns
East Coast Wings & Grill ensures that every franchisee is equipped with the tools, knowledge, and systems needed to operate efficiently and profitably.
Ideal Candidate
The ideal East Coast Wings & Grill franchisee is an ambitious, people-oriented entrepreneur with a strong passion for hospitality and community engagement. While prior restaurant experience is beneficial, it’s not mandatory — the franchise’s comprehensive training and support make it accessible to both newcomers and experienced investors.
Key Traits of an Ideal Candidate:
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Entrepreneurial mindset and leadership skills
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Strong business acumen and ability to manage teams
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Passion for food, hospitality, and customer satisfaction
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Willingness to follow a proven operational system
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Financial stability and ability to invest in long-term growth
Preferred Locations:
East Coast Wings & Grill seeks franchise partners across the United States, focusing on mid-sized cities, suburban markets, and high-traffic commercial zones where families and professionals frequent. The brand’s flexible restaurant model can adapt to various market sizes and demographics.
Financial Detail
| nvestment Category | Estimated Cost (USD) |
|---|---|
| Total Investment | $700,000 – $1,200,000 |
| Minimum Cash Required | $250,000 |
| Franchise Fee | $40,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 2% of gross sales |
| Initial Inventory & Supplies | $25,000 – $40,000 |
| Restaurant Build-Out | $400,000 – $800,000 |
| Working Capital | $50,000 – $100,000 |
| Expected ROI | 15% – 25% annually |
| Break-Even Period | 18 – 36 months |
| Franchise Units (Approx.) | 30+ units across the USA |
Franchisees benefit from multiple revenue streams including dine-in, takeout, catering, and delivery services. The brand’s innovative menu and loyal customer base help drive consistent sales and strong unit-level performance.