2014
15
$250,000
$35,000
$550,000
No
Dunc’s BBQ is redefining the American barbecue experience, one plate at a time. Born from a deep passion for authentic Southern-style BBQ, Dunc’s BBQ has grown from a single smokehouse into a beloved brand known for its slow-smoked meats, homemade sauces, and warm Southern hospitality. The franchise offers customers a genuine taste of hickory-smoked perfection while providing franchise owners with a proven, scalable business model in the fast-casual dining industry.
In a marketplace where authentic flavor and family-friendly dining dominate, Dunc’s BBQ stands out with its commitment to quality, consistency, and community. Each location brings people together over mouthwatering ribs, tender brisket, and signature pulled pork sandwiches that have made the brand a regional favorite. With a strong operational foundation, simplified menu, and comprehensive support system, Dunc’s BBQ is now inviting entrepreneurs across the USA to join its expanding network of franchise owners.
Investing in a Dunc’s BBQ franchise means becoming part of an established American brand with a track record of success. The brand thrives in both suburban and urban markets due to its broad customer appeal and flexible footprint options — from dine-in restaurants to takeout and catering formats.
Here’s why Dunc’s BBQ stands out as a smart investment:
Strong Brand Identity: Dunc’s BBQ is synonymous with authentic flavor and Southern tradition, a powerful niche in the U.S. restaurant industry.
Proven Profitability: With efficient kitchen systems, high-volume catering opportunities, and strong margins on core menu items, Dunc’s BBQ offers sustainable revenue growth.
Operational Simplicity: The franchise model is designed for ease of execution with standardized recipes, efficient workflows, and supplier partnerships to maintain consistency.
Growing Market Demand: The BBQ restaurant segment continues to expand in the USA as consumers seek genuine, comfort-style food experiences.
Community Engagement: Dunc’s BBQ encourages local involvement — from sponsoring neighborhood events to hosting family nights — fostering loyal customer relationships.
Dunc’s BBQ was founded in 2014 by Duncan “Dunc” Wallace, a lifelong pitmaster with a passion for perfecting the art of slow-smoked barbecue. What started as a small roadside smokehouse quickly became a local landmark, attracting barbecue lovers from all over. The success led to franchising in 2019, with the brand’s first franchise locations opening in key Southern and Midwestern states.
Today, Dunc’s BBQ operates 15+ franchise units across the USA, with plans for continued expansion nationwide. The franchise is part of the fast-casual restaurant industry, a sector valued at over $100 billion, offering investors a profitable entry point into a growing market. The company remains privately owned and dedicated to maintaining its authentic roots while embracing innovation in menu design and operations.
Dunc’s BBQ believes that franchise success comes from complete preparation and ongoing partnership. From the moment you sign on, the brand equips you with the tools, training, and resources to operate with confidence.
Pre-Launch Support:
Comprehensive site selection assistance and lease negotiation guidance.
Store design and layout planning to optimize customer flow and kitchen efficiency.
Vendor connections for approved food suppliers, equipment, and branded materials.
Training Program:
A 4–6 week training program at the corporate training center covering food preparation, operations, staffing, and customer service.
Hands-on experience at a live Dunc’s BBQ location to master the brand’s recipes and service standards.
Management training on POS systems, labor management, and financial controls.
Marketing & Operational Support:
Pre-opening marketing campaigns to announce the grand opening and attract local attention.
Access to ongoing digital marketing materials, seasonal promotions, and loyalty programs.
Regular field visits from franchise support teams to provide operational coaching.
Ongoing Support:
Continued product development and menu innovation.
Franchisee-only webinars, performance tracking tools, and regional training sessions.
24/7 operational assistance hotline for quick resolution of challenges.
Dunc’s BBQ seeks driven entrepreneurs who are passionate about food, community, and delivering memorable dining experiences. You don’t need to be a chef or restaurant veteran — the franchise system is built to support both first-time investors and seasoned restaurateurs.
Ideal Candidates Should Have:
Strong business acumen and leadership abilities.
A commitment to customer service and team development.
Financial capability to meet investment requirements.
A hands-on approach to operations, especially in the first year.
Interest in multi-unit development in high-traffic suburban or small-town markets.
Whether you’re an investor expanding your portfolio or a food lover ready to own your first restaurant, Dunc’s BBQ provides a strong foundation and a flavorful path to success.
| Expense Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $250,000 – $550,000 |
| Minimum Liquid Capital | $100,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Infrastructure & Equipment | $90,000 – $150,000 |
| Initial Marketing Budget | $10,000 – $25,000 |
| Working Capital | $30,000 – $60,000 |
| Expected ROI | 18–24 months |
| Potential Revenue Streams | Dine-in, takeout, catering, merchandise sales |
With strong unit-level economics, Dunc’s BBQ offers an attainable entry point for aspiring franchisees. Most franchisees achieve break-even within 12–18 months, with profit margins supported by high repeat customer rates and efficient food costs.
