1990
200
$350,000
$25,000
$600,000
No
The easyhome franchise offers a powerful opportunity to enter the growing rent-to-own and retail leasing market in the United States. As a trusted brand specializing in home furniture, appliances, and electronics, easyhome helps customers enjoy high-quality products through flexible payment options that fit their budgets. The franchise operates at the intersection of affordability, convenience, and customer trust—empowering families to furnish their homes without the burden of traditional credit or high upfront costs.
easyhome has built a stellar reputation for providing accessible leasing and ownership solutions to communities across North America. Its business model caters to a large demographic of consumers who prefer renting or financing essential home goods. With decades of industry experience and a proven franchise system, easyhome stands as a recognized leader in the rent-to-own sector. Franchisees benefit from strong brand recognition, comprehensive support, and a recurring revenue model designed for long-term profitability.
Investing in an easyhome franchise means aligning with a trusted, resilient, and customer-centric brand. The rent-to-own industry has shown steady growth, fueled by changing consumer habits and the rising demand for flexible ownership options. easyhome’s proven franchise system provides a turnkey business solution for entrepreneurs who want to enter a market with stable demand and predictable cash flow.
Franchise owners gain access to:
A time-tested business model: Established processes that simplify operations and improve profit margins.
A recession-resistant industry: The rent-to-own sector continues to thrive even during economic uncertainty.
High brand visibility: easyhome is part of a respected retail network known for its customer satisfaction and community presence.
Strong corporate support: From site selection to marketing campaigns, franchisees are supported every step of the way.
easyhome was founded in 1990 in Canada and has since grown to become one of North America’s most recognized rent-to-own brands. It is part of goeasy Ltd., a publicly traded company on the Toronto Stock Exchange, which operates through its two key divisions—easyhome and easyfinancial.
With over 200+ stores across Canada and an expanding presence in the United States, easyhome has built its brand on integrity, customer service, and accessibility. The franchise model has been designed to make it simple for entrepreneurs to replicate its success in their local markets.
The company’s mission is to make essential home products affordable to everyone, regardless of their credit history. Over the years, easyhome has evolved from a small regional player to an established leader in the home leasing and financing industry, with a reputation for reliability and customer trust.
easyhome operates in the Rent-to-Own / Furniture & Electronics Retail category, serving both urban and suburban markets where demand for flexible purchasing options continues to grow.
easyhome provides franchisees with extensive training, operational guidance, and ongoing support designed to ensure success from day one.
Pre-Launch Support:
Assistance with site selection and lease negotiation.
Store design, layout, and setup guidance.
Access to preferred suppliers and inventory management systems.
Comprehensive business planning and financial forecasting tools.
Initial Training:
A structured onboarding program covering store operations, customer service, inventory management, and sales strategies.
In-person and virtual training sessions at corporate headquarters and flagship locations.
Training on compliance, leasing procedures, and customer relationship management systems.
Ongoing Support:
Continuous marketing support including national campaigns, local promotions, and digital marketing assistance.
Operational support from field consultants and a dedicated franchise manager.
Regular updates on industry trends, business analytics, and performance optimization.
Access to a secure online portal for real-time data tracking and communication with corporate teams.
easyhome’s support system ensures that franchise owners are never alone—they are backed by a brand that understands what it takes to succeed in this industry.
The ideal easyhome franchisee is an ambitious entrepreneur who combines a passion for customer service with a strong sense of community and business management. easyhome looks for individuals who want to make a meaningful difference by helping customers furnish their homes affordably and with dignity. This opportunity is ideal for those who value long-term relationships, operational efficiency, and steady financial growth.
Here’s what defines the perfect easyhome franchise owner:
1. Business Experience & Leadership Skills
While direct experience in the rent-to-own or retail sectors is beneficial, it’s not mandatory. However, franchisees should possess prior experience in retail, finance, customer service, or business management. Strong leadership, communication, and organizational skills are essential for managing daily operations, staff, and customer interactions effectively.
2. Financial Capability & Investment Readiness
Prospective franchisees should have the financial strength to invest in a proven business model and sustain operations through the initial ramp-up period. A minimum net worth of around $500,000 and liquid capital of $150,000–$200,000 is recommended to ensure smooth business operations and growth potential.
3. Customer-Centric & Community-Oriented Mindset
easyhome thrives on trust and relationship-building. Ideal franchisees genuinely care about their customers and communities, demonstrating empathy, integrity, and a solutions-driven attitude. They should enjoy helping families access furniture, appliances, and electronics through flexible payment options.
4. Operational Focus & Attention to Detail
Running an easyhome location requires daily operational involvement—overseeing leasing agreements, maintaining inventory, managing employees, and ensuring compliance with company standards. Franchisees should be hands-on, detail-oriented, and willing to maintain consistent performance and store quality.
5. Entrepreneurial Drive & Growth Ambition
The easyhome franchise system is designed for scalability. Franchisees should be entrepreneurial thinkers—those who see potential beyond one location and are eager to expand within their territory. Strategic thinking, financial planning, and local market insight are key advantages for success.
6. Commitment to Brand Values
easyhome values honesty, respect, and customer satisfaction above all. The best franchisees embrace these core principles and commit to maintaining the brand’s strong reputation in their local markets.
7. Location Preference
Ideal markets for new franchise locations include mid-sized cities, suburban communities, and regional hubs with growing residential populations and strong demand for rent-to-own or financing options. Franchisees with local market knowledge have a competitive edge in choosing profitable locations.
Below is a general financial overview for opening an easyhome franchise in the USA:
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $350,000 – $600,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $25,000 – $40,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing Fee | 2% of gross sales |
| Working Capital | $50,000 – $100,000 |
| Infrastructure / Setup Cost | $150,000 – $300,000 |
| Expected ROI | 20% – 30% |
| Break-even Time | 18 – 30 months |
| Revenue Streams | Rent-to-own contracts, furniture sales, electronics, appliances, accessories, and service plans. |
Note: Actual costs may vary depending on store size, location, and regional factors.
