2011
8
$1,193,500
$49,000
$2,004,400
No
Step into a smoky, soulful world of Southern flavor and community energy: Edley’s Bar-B-Que is more than a restaurant — it’s a lifestyle brand built around music, hospitality, and low-and-slow smoked meats. For the savvy investor seeking a restaurant franchise that stands out, Edley’s offers a chance to bring Nashville-style BBQ to new regions. With a compelling menu, vibrant atmosphere, multiple revenue streams, and a passionate following, Edley’s is poised for nationwide growth.
Each Edley’s location is designed to feel regional and authentic — not cookie-cutter. Expect local music, distinct design touches, a full bar, scratch-made sides, and community focus. The brand has built a strong reputation in Nashville and beyond, earning awards and loyal customers. As a franchisee, you step into a concept that blends Southern warmth with modern, scalable systems — giving you both identity and infrastructure.
Standout Concept in a Crowded Market
While barbecue is common across the U.S., Edley’s differentiates itself by owning the “Nashville-style BBQ” niche. Its signature dry rubs, finishing sauces, and hospitality-driven atmosphere create a memorable guest experience.
Multiple Revenue Streams
Franchise owners can generate income through dine-in, takeout, catering, delivery, bar sales, and branded merchandise.
Proven Performance
The brand’s reported average gross sales for franchise locations are approximately $3.9 million — roughly double the industry’s average investment-to-sales ratio.
Expanding Market Opportunity
With BBQ restaurants representing less than 2% of U.S. dining options, Edley’s has significant room to expand into untapped markets.
Award-Winning Reputation
Edley’s has earned multiple “Best BBQ” awards in Nashville and has been featured in major regional and national publications.
Comprehensive Support System
Franchisees receive complete guidance on training, marketing, operations, and ongoing performance — helping them open confidently and scale successfully.
Established Year: 2011
Founders: Will and Catharine Newman
Headquarters: Nashville, Tennessee
Franchise Units: Approximately 8+ (including company-owned and franchise-operated)
Industry Category: Fast-Casual BBQ Restaurant & Bar
Edley’s Bar-B-Que was founded in 2011 by Will and Catharine Newman in the heart of Nashville’s vibrant 12South neighborhood. Named after Will’s grandfather, Edley Newman, the brand was built on a simple yet powerful philosophy — to serve authentic Southern-style barbecue made from scratch, smoked low and slow, and paired with genuine hospitality.
What began as a single neighborhood BBQ joint quickly became one of Nashville’s most celebrated dining destinations. Known for its signature smoked meats, hand-crafted sides, and welcoming community vibe, Edley’s earned a loyal following and multiple “Best BBQ in Nashville” awards. The founders’ vision was clear — to capture the spirit of Southern barbecue while creating a dining experience that felt like home.
Over the years, Edley’s has evolved into a premium fast-casual franchise opportunity, offering a full-service bar, warm rustic interiors, and a blend of traditional BBQ with modern Southern flair. The menu includes brisket, pulled pork, smoked turkey, ribs, and signature sandwiches — all complemented by scratch-made sides, craft cocktails, and local beers.
The brand is credited with pioneering “Nashville-Style BBQ”, a unique fusion that reflects the city’s music, food, and cultural identity. Unlike other BBQ concepts, Edley’s stands out for its balance of authenticity and innovation — honoring Southern roots while appealing to today’s modern dining market.
After successfully expanding within Tennessee and neighboring states, Edley’s began franchising to share its proven concept with passionate entrepreneurs across the country. Today, it operates in multiple states across the Southeast and Midwest, with plans for steady national expansion.
As a franchise brand, Edley’s offers a strong foundation for growth — built on consistent quality, brand loyalty, proven systems, and high-volume sales performance. It remains family-owned and operated, preserving the same values of community, craftsmanship, and Southern soul that defined its very first location.
Edley’s continues to grow as one of America’s most promising BBQ restaurant franchises, combining a trusted brand name, a high-performing business model, and a culture of authenticity — a true recipe for long-term success in the competitive restaurant industry.
1. Pre-Launch Support
Site selection, lease negotiation, and demographic analysis
Restaurant design, architecture, and construction assistance
Equipment and vendor sourcing
Licensing, permits, and regulatory support
Pre-opening marketing campaigns and launch event planning
2. Comprehensive Training Program
Hands-on training at a flagship Edley’s location
In-depth instruction in operations, menu execution, bar management, POS systems, and customer service
Manager and staff onboarding resources
Step-by-step operational manuals and brand playbooks
3. Marketing & Brand Development
Grand opening support and local marketing toolkit
Ongoing promotional campaigns and social media templates
Access to brand design assets, photography, and advertising materials
Corporate PR and seasonal marketing calendar
4. Ongoing Operational Support
Regular field visits and performance audits
Menu innovation and seasonal product launches
Access to approved suppliers and cost-saving programs
Continuous training modules and franchise conferences
Dedicated franchise performance coach and technology updates
Edley’s ensures franchise partners have the tools, training, and ongoing resources they need to operate successfully while maintaining brand standards and profitability.
Edley’s seeks partners who share its passion for hospitality and Southern culture. The ideal franchisee is:
Entrepreneurial & Hands-On: Actively engaged in daily operations, customer experience, and team leadership.
Hospitality-Driven: Passionate about food, community, and delivering memorable service.
Experienced: Prior background in restaurant management, business ownership, or hospitality is preferred.
Financially Qualified:
Minimum liquid capital: $650,000
Minimum net worth: $1.5 million
Growth-Oriented: Willing to develop multiple units in strong, mid-to-large U.S. markets.
Culturally Aligned: Values authenticity, integrity, community, and consistency — the core of Edley’s mission.
| Financial Item | Estimated Range / Notes |
|---|---|
| Total Investment Required | $1,193,500 – $2,004,400 |
| Minimum Liquid Capital | $650,000 |
| Minimum Net Worth | $1,500,000 |
| Franchise Fee | $49,000 |
| Royalty Fee | 5% of gross sales |
| Marketing / Ad Fund | Local + national marketing contributions |
| Working Capital Reserve | Recommended 3–6 months of operating expenses |
| Average Gross Sales (per location) | Approx. $3.9 million annually |
| Break-Even Period | Estimated 18–24 months |
| Expected ROI | Competitive with strong potential in high-traffic markets |
| Revenue Streams | Dine-in, takeout, catering, bar, delivery, events, and retail merchandise |
