2020
6
$275,000
$37,500
$499,750
No
EggBred is redefining America’s love for breakfast. This fast-casual concept specializes in premium breakfast sandwiches and brunch fare made from scratch, served in a warm and inviting environment. By focusing on fresh ingredients, locally sourced produce, artisan breads, and made-to-order meals, EggBred has positioned itself as a go-to breakfast and brunch brand for today’s quality-driven consumer.
Unlike traditional quick-service breakfast chains, EggBred stands out for its boutique-style experience, chef-driven recipes, and lifestyle-friendly hours. The brand’s concept is both simple and scalable — giving franchise owners an opportunity to operate a business with high customer loyalty, steady demand, and strong margins. EggBred’s modern approach to breakfast makes it one of the most promising franchise opportunities in the U.S. market today.
1. Growing Demand for Breakfast & Brunch Concepts
The breakfast and brunch segment continues to outpace many other restaurant categories. Consumers are seeking high-quality, affordable, and convenient breakfast options — exactly what EggBred delivers.
2. Simple Operations with High Profit Potential
EggBred’s streamlined menu and limited hours of operation (typically 7 a.m. – 3 p.m.) allow franchisees to maintain lean staffing, reduce overhead, and enjoy a balanced work-life schedule — all while building a profitable, scalable business.
3. Premium Yet Approachable Brand
EggBred bridges the gap between gourmet and casual dining. With its focus on fresh eggs, scratch-made sauces, and high-quality ingredients, customers experience elevated flavors without premium pricing — encouraging repeat business and strong word-of-mouth.
4. Early-Stage Expansion Opportunity
As an emerging franchise brand, EggBred offers early adopters the chance to secure prime territories. Its model is adaptable to a range of markets — from busy suburbs to urban neighborhoods.
5. Comprehensive Training & Ongoing Support
EggBred provides franchisees with end-to-end support, from selecting the right location to grand opening and beyond. Its proven systems make it ideal for both first-time entrepreneurs and experienced operators.
Established Year: 2020
Franchising Since: 2021
Headquarters: California, USA
Founder: Albert Shim
Current Franchise Units: Approximately 6 locations across the United States
EggBred was founded in 2020 by restaurateur Albert Shim, who envisioned a modern twist on the classic American breakfast. With deep culinary experience, Shim created EggBred to showcase the versatility and comfort of eggs, breads, and sauces — all made fresh daily.
The first EggBred location launched in La Habra, California, quickly gaining local popularity for its chef-crafted sandwiches, welcoming environment, and dedication to quality. Encouraged by its success, the brand began franchising in 2021 and is now expanding nationally with a focus on quality control, strong brand culture, and community-driven operations.
EggBred operates within the breakfast, brunch, and fast-casual restaurant industry, one of the fastest-growing categories in U.S. dining.
EggBred understands that franchise success relies on strong systems and continued support. The brand provides guidance every step of the way — before, during, and after opening.
Pre-Launch Support
Site Selection Assistance: Guidance on choosing the right location with demographic and traffic analysis.
Store Design & Build-Out: Help with architectural layouts, interior design, and equipment sourcing.
Vendor & Supply Chain Setup: Assistance in setting up relationships with approved suppliers.
Operational Planning: Pre-opening timelines, staffing plans, and pre-launch marketing strategies.
Initial Training
Classroom & Hands-On Training: Around 60+ hours of training covering menu preparation, service, leadership, and POS systems.
In-Store Practice: Practical training at a corporate location to master daily operations and customer experience.
Opening Week Support: Brand representatives assist during your launch to ensure smooth operations.
Ongoing Support
Field Support: Regular visits and coaching from the franchise operations team.
Marketing & Advertising: National and local marketing guidance, including social media, digital campaigns, and grand opening promotions.
Operational Manuals: Detailed brand standards and systems to maintain quality across all locations.
Menu Development: Continued product innovation and seasonal menu updates.
Technology Integration: Access to modern POS systems, online ordering tools, and performance dashboards.
EggBred franchisees come from diverse backgrounds, but share a few common traits.
Hands-On Operators: Those who enjoy leading teams and building relationships with their community.
Hospitality-Minded Entrepreneurs: A passion for great food, customer experience, and consistency.
Financially Prepared Investors: Individuals with access to liquid capital and the ability to fund the initial investment.
Growth-Focused Individuals: Entrepreneurs interested in scaling to multiple locations over time.
Value-Driven Leaders: People who align with EggBred’s mission of quality, hospitality, and innovation.
EggBred is an ideal fit for both seasoned restaurant owners and first-time business operators who value structured systems and strong brand support.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $275,000 – $499,750 |
| Initial Franchise Fee | $37,500 |
| Area Development Fee (2 Units) | $57,500 |
| Area Development Fee (3 Units) | $75,000 |
| Minimum Liquid Capital Required | $80,000 |
| Net Worth Requirement | $250,000 – $1,000,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Ad Fund | 1% of gross sales |
| Average Gross Revenue (Flagship) | Approx. $1.2 million annually |
| Estimated Profit Margins | 15% – 25% depending on location |
| Estimated Break-Even Period | 24 – 36 months |
| Hours of Operation | Typically 7 a.m. – 3 p.m. |
Revenue Streams
Dine-in and take-out breakfast and brunch sales
Catering and bulk office orders
Online delivery and pickup platforms
Branded retail items and merchandise
