Established
1985
Franchise Units
80
Minimum Investment
$750,000
Franchise Fee
$35,000
Total Investment Range
$1,200,000
Home Based
No
Description
El Pollo Regio is a powerhouse in the quick-service restaurant (QSR) industry, serving up authentic, flame-grilled Mexican-style chicken that’s captured the hearts (and taste buds) of millions across the United States. What started as a humble food truck in Monterrey, Mexico, has evolved into one of America’s most beloved fast-casual Mexican dining brands. Known for its bold flavors, signature grilled chicken, fresh ingredients, and family-friendly atmosphere, El Pollo Regio stands as a symbol of authenticity and quality in the Mexican food franchise space.
With a strong presence in Texas and a growing footprint across the southern United States, El Pollo Regio offers an exciting franchise opportunity for investors looking to tap into the booming demand for fresh, flavorful, and affordable Latin-inspired cuisine. The brand’s proven business model, operational excellence, and loyal customer base make it a standout choice for entrepreneurs seeking a profitable and sustainable franchise investment in the fast-casual dining category.
Why Invest in this Franchise?
Investing in an El Pollo Regio franchise means joining a brand with a rich heritage, a proven operational framework, and a unique niche in the QSR market. Here’s why this opportunity stands out:
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Authentic Concept: El Pollo Regio’s open-flame grilled chicken, marinated with traditional Mexican spices, delivers a taste experience unmatched by typical fast-food competitors.
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Established Brand Recognition: With decades of consistent quality and service, the brand enjoys strong loyalty and repeat customers.
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Booming Market Demand: The U.S. market for Mexican and Latin-inspired cuisine continues to grow rapidly, with consumers seeking healthier, flavorful dining alternatives.
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Proven Operations & Support: Franchisees benefit from a refined operational system, comprehensive training, and marketing tools designed to help each location thrive.
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High ROI Potential: With efficient cost structures, strong unit economics, and high-volume sales, El Pollo Regio presents strong profit potential for franchise investors.
Background
Founded: 1985
Founders: Juan Santiago and Family
Headquarters: Houston, Texas, USA
Industry: Fast-Casual / QSR – Mexican & Grilled Chicken Restaurants
Franchise Units: 80+ and growing across Texas and the southern U.S.
El Pollo Regio began its journey in the mid-1980s when founder Juan Santiago started serving flame-grilled chicken from a small trailer in Monterrey, Mexico. The unique recipe — combining open-flame grilling with traditional Mexican seasonings — quickly gained attention and a loyal following. In 1995, the brand expanded into the United States, establishing its first location in Texas.
Since then, El Pollo Regio has evolved into a fast-growing regional franchise known for its commitment to authentic recipes, fresh ingredients, and outstanding customer experience. Today, the brand operates under a strong corporate leadership team and continues to expand strategically across the U.S. through franchising.
Support Training
El Pollo Regio is committed to ensuring every franchisee succeeds with the tools, knowledge, and guidance needed to operate efficiently and profitably. Franchise owners receive end-to-end support before, during, and after launch.
Pre-Opening Support:
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Site selection assistance and market analysis
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Restaurant layout, design, and construction guidance
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Vendor setup and equipment procurement assistance
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Pre-opening marketing and launch strategy
Comprehensive Training:
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Intensive initial training covering operations, food preparation, service standards, and management practices
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Hands-on instruction at an established franchise location
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Continuous learning modules and refresher sessions for staff and management
Ongoing Support:
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National and regional marketing campaigns
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Supply chain and inventory management systems
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Ongoing field visits, audits, and business growth consultations
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Access to proprietary recipes, software, and operational manuals
Franchisees also gain access to El Pollo Regio’s marketing support team, who help with local advertising, grand openings, and digital marketing strategies to drive community engagement and sales.
Ideal Candidate
El Pollo Regio seeks driven, community-oriented entrepreneurs who are passionate about food, hospitality, and customer experience.
The Ideal Franchise Candidate:
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Has previous business or restaurant management experience (though not mandatory)
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Possesses strong leadership and people management skills
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Demonstrates financial capability and commitment to brand standards
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Is motivated to engage with the local community and promote brand culture
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Has a minimum net worth and liquidity to support investment and growth
El Pollo Regio franchises are ideal for multi-unit investors, family-run businesses, and passionate food lovers looking to join a brand that values authenticity and growth. Preferred franchise territories include Texas, Oklahoma, Louisiana, Arizona, and other high-growth U.S. regions with strong Hispanic and multicultural demographics.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $750,000 – $1,200,000 |
| Minimum Cash Required | $250,000 – $350,000 |
| Franchise Fee | $35,000 – $45,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Working Capital | $50,000 – $100,000 |
| Infrastructure & Equipment Cost | $300,000 – $500,000 |
| Training & Initial Setup | Included in franchise fee |
| Expected ROI | 20% – 25% annually |
| Average Break-Even Time | 18 – 30 months |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering, Merchandising |