2007
4
$350,000
$35,000
$650,000
No
Fat Patty’s is a celebrated American burger and casual dining franchise known for its fun atmosphere, handcrafted burgers, and community-driven spirit. Founded in West Virginia, the brand has grown into a regional favorite, blending premium ingredients with a warm, family-friendly dining experience that keeps guests coming back. From juicy gourmet burgers to creative sandwiches, wings, and signature sides, Fat Patty’s has built a loyal customer base and a strong reputation for quality, consistency, and hospitality.
The franchise offers a well-balanced concept that thrives in both suburban and college-town markets. Its menu appeals to a wide demographic—families, professionals, and younger diners seeking value and flavor. Fat Patty’s combines strong branding, a proven operating model, and scalable systems that make it an attractive business opportunity for entrepreneurs looking to enter the booming fast-casual and full-service restaurant segment.
With its strong regional identity, community engagement, and operational excellence, Fat Patty’s stands out as a profitable and sustainable restaurant franchise opportunity for those ready to bring a local favorite to new markets across the USA.
Why Invest in This Franchise?
Investing in a Fat Patty’s franchise means joining a well-loved American brand with a track record of customer satisfaction and operational success. The franchise is strategically positioned in the growing casual dining sector—valued at billions in the U.S. market—where consumers crave quality food, reasonable pricing, and memorable dining experiences.
Fat Patty’s has developed a franchise model that balances simplicity and profitability. With streamlined operations, strong supply chain relationships, and a robust training system, franchisees can launch confidently and manage efficiently. The brand’s marketing power, social media reach, and reputation for high-quality comfort food create consistent traffic and repeat customers.
Franchise owners benefit from comprehensive support, national brand recognition, and a business model proven to work in diverse market environments—from busy downtown areas to growing suburban communities.
Fat Patty’s was founded in 2007 in Huntington, West Virginia, by a team of passionate restaurateurs who wanted to create more than just another burger joint. Their vision was to build a neighborhood restaurant where great food, friendly service, and a relaxed atmosphere came together under one roof. What started as a single local favorite quickly evolved into one of the region’s most recognized casual dining brands, known for its massive burgers, creative sandwiches, wings, and family-friendly vibe.
Over the years, Fat Patty’s has expanded to multiple locations across West Virginia, Kentucky, and Ohio, establishing itself as a beloved name in the American casual dining segment. Each restaurant is designed to feel welcoming and lively, blending the comfort of a traditional burger spot with the energy of a sports bar and grill.
The company’s growth has been fueled by strong word-of-mouth reputation, consistent food quality, and community-driven marketing. Locally owned and operated, Fat Patty’s remains true to its roots, focusing on customer satisfaction and maintaining a strong local presence.
Today, the brand is part of the casual dining and burger franchise industry, which continues to see steady growth in the U.S. market. Fat Patty’s offers franchise partners the chance to own a proven restaurant concept that balances affordability, operational efficiency, and high guest satisfaction. With its strong regional following and a proven operational system, Fat Patty’s is now positioned for expansion into new territories across the United States.
Fat Patty’s offers extensive training and hands-on operational support to ensure each franchisee’s success. The franchise’s onboarding process includes:
1. Pre-Launch Support
Site selection guidance and lease negotiation assistance.
Restaurant design, layout, and construction support.
Vendor sourcing and supply chain setup.
Pre-opening marketing campaigns and social media launch strategies.
2. Comprehensive Training Program
In-depth franchisee and management training at an existing Fat Patty’s location.
Training in food preparation, quality control, menu management, and guest experience.
Staff hiring, scheduling, and customer service protocols.
3. Ongoing Operational Support
Regular performance audits and business growth consultations.
Access to proprietary recipes, POS systems, and cost control tools.
Continued support for menu innovation and promotional campaigns.
4. Marketing & Brand Support
National and regional marketing campaigns to drive visibility.
Assistance with digital marketing, social media management, and community engagement.
Seasonal menu updates, promotional events, and limited-time offers to keep customers excited.
Fat Patty’s ensures every franchisee is equipped with the tools, knowledge, and systems needed to operate profitably and maintain the brand’s high standards.
The Fat Patty’s franchise is designed for entrepreneurs who are passionate about great food, exceptional hospitality, and building meaningful connections within their community. The brand looks for franchise partners who share its core values—quality, consistency, and customer care—and are committed to creating a fun, family-friendly environment where every guest feels at home.
Here’s what defines the ideal Fat Patty’s franchisee:
1. Passion for Hospitality and Food Service
You don’t need prior restaurant ownership experience to succeed, but you should have a genuine love for food, people, and the dining experience. Fat Patty’s values franchisees who take pride in delivering delicious meals and creating memorable moments for their guests.
2. Strong Leadership and Business Skills
Ideal candidates should have experience in business management, team leadership, or customer-facing roles. A background in operations, retail, or service industries is an asset, as franchisees will oversee staffing, daily operations, and customer service excellence.
3. Financial Stability
A minimum net worth of $400,000 and liquid capital of $150,000–$200,000 is recommended. Franchisees must have the financial capacity to fund build-out, marketing, and initial operating expenses while maintaining sufficient working capital for smooth operations.
4. Hands-On Involvement
Fat Patty’s thrives under owners who are active in the business—whether managing daily operations, overseeing marketing efforts, or building local community relationships. The franchise model rewards engagement and consistency, making it ideal for owner-operators who enjoy being present and involved.
5. Community-Driven Mindset
Franchisees should be community-focused individuals who understand the value of local engagement. Fat Patty’s locations often partner with schools, colleges, sports teams, and local charities—strengthening brand presence while supporting meaningful causes.
6. Growth-Oriented and Team-Focused
Successful partners are those who embrace continuous learning, follow the brand’s proven systems, and aim to expand into multi-unit ownership once the first store performs well.
7. Location Preferences
Fat Patty’s franchise performs best in college towns, suburban communities, and regional hubs with high foot traffic and a strong mix of families, students, and professionals. Ideal territories include West Virginia, Kentucky, Ohio, Tennessee, North Carolina, and surrounding Midwestern and Southeastern states.
| Category | Low Investment (USD) | High Investment (USD) | Description / Notes |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | $45,000 | Grants rights to operate under the Fat Patty’s brand, includes training & onboarding. |
| Total Initial Investment | $350,000 | $650,000 | Covers build-out, equipment, fees, marketing, and working capital. |
| Minimum Liquid Capital Required | $150,000 | $200,000 | Needed to cover pre-opening costs and initial operations. |
| Royalty Fee | 5% | 5% | Ongoing fee on gross sales for continuous support and brand development. |
| Marketing & Advertising Fund | 2% | 3% | Contributes to local and national marketing campaigns. |
| Leasehold Improvements | $150,000 | $250,000 | Restaurant build-out, signage, and interior design. |
| Equipment & Fixtures | $75,000 | $150,000 | Kitchen equipment, POS systems, furniture, and fixtures. |
| Initial Inventory | $10,000 | $20,000 | Includes ingredients, beverages, uniforms, and supplies. |
| Working Capital (First 3 Months) | $50,000 | $100,000 | For payroll, utilities, and operating expenses. |
| Average Annual Revenue (Estimate) | $800,000 | $1.5 Million | Based on current operational units’ performance. |
| Expected ROI | 18% | 25% | Depends on location, management efficiency, and sales volume. |
| Average Break-Even Time | 18 Months | 24 Months | Typical timeframe to achieve profitability. |
| Franchise Units (2025) | 4 Units | 6 Units | Operating in West Virginia, Kentucky, and Ohio. |
| Franchise Term | 10 Years | Renewable | Includes option for renewal based on performance and compliance. |
| Revenue Streams | Dine-In, Takeout, Delivery, Catering, Merchandise | — | Multiple revenue channels for growth and stability. |
