2011
20
$150,000
$39,000
$350,000
No
Elite Edge Transformation Center is redefining the fitness industry with a results-driven approach that combines science, accountability, and community to help members achieve lasting health transformations. Unlike traditional gyms, Elite Edge offers a personalized fitness experience that focuses on real results through structured training programs, nutrition guidance, and motivational coaching. Founded with the belief that fitness should be both effective and enjoyable, the brand has grown into one of America’s most trusted transformation centers — known for its signature 6-week challenges and high-retention member base.
With a strong presence across multiple states, Elite Edge Transformation Center franchises deliver an experience that merges advanced fitness technology, proven fat-loss systems, and a motivating environment that inspires clients to stay consistent. Its turnkey franchise model makes it an attractive opportunity for entrepreneurs passionate about fitness, personal growth, and community impact.
Investing in the Elite Edge Transformation Center franchise means becoming part of a rapidly growing fitness movement with a proven business model and powerful support infrastructure. The brand’s success lies in its repeatable systems — from the 6-week transformation challenge that drives continuous engagement to its subscription-based revenue streams ensuring financial stability.
The U.S. fitness industry continues to grow, projected to surpass $40 billion in annual revenue, driven by consumer demand for personalized, results-based fitness solutions. Elite Edge stands out by blending cutting-edge training programs with community-based accountability, making it more than just a gym — it’s a lifestyle transformation brand.
Franchisees benefit from multiple income streams, including membership packages, personal training, branded fitness challenges, nutritional supplements, and apparel sales. With comprehensive training, marketing assistance, and ongoing ope
Elite Edge Transformation Center was founded in 2011 by fitness expert Joe Brammer, a former professional athlete with a mission to change how people approach health and fitness. What started as a single gym in Iowa quickly evolved into a nationwide movement dedicated to helping people lose fat, gain confidence, and change their lives.
The franchise model was officially launched after the success of its flagship 6-Week Challenge — a program that became viral across the fitness industry for its ability to deliver measurable results fast. Today, Elite Edge Transformation Center operates 20+ franchise units across the United States, with new locations opening each year.
The brand continues to lead the fitness transformation space, blending strength training, HIIT, and customized meal plans within a supportive, goal-oriented environment. It operates under a franchising model that empowers owners to bring life-changing fitness experiences to their communities while enjoying a scalable business structure.
Elite Edge Transformation Center provides an unmatched franchise support system that ensures every owner is set up for success from day one.
Pre-Launch Support:
Comprehensive onboarding and site selection assistance
Facility design, layout, and equipment sourcing
Marketing launch plan and local PR strategy
Hiring support and staff recruitment guidance
Operational Training:
In-person and virtual training covering fitness operations, sales processes, and client retention strategies
Access to the Elite Edge University — an online learning platform for franchise owners and staff
Proven scripts, systems, and workflow management tools
Marketing & Growth Support:
National and regional marketing campaigns
Digital marketing tools, social media templates, and lead-generation support
Access to exclusive CRM and automation systems to manage leads and memberships efficiently
Ongoing Support:
Continuous coaching and performance analysis
Business mentorship from the corporate team
Regular franchise meetings, updates, and system improvements
This structured support system allows franchisees to focus on delivering exceptional member experiences while building a profitable, sustainable business.
Owning an Elite Edge Transformation Center franchise is perfect for driven, energetic individuals who want to make a real impact in their communities through health and fitness. While a background in fitness can be helpful, it’s not required — the franchise system is designed for entrepreneurs who are passionate about helping others succeed and are motivated to build a profitable business.
The most successful Elite Edge franchisees share a common set of qualities: they are goal-oriented, personable, and passionate about growth — both personally and professionally. They understand the value of teamwork, community engagement, and delivering a high-quality fitness experience that keeps members inspired.
Here’s what makes an ideal Elite Edge franchise owner:
Passion for Fitness & Wellness: A genuine desire to help people transform their lives, achieve health goals, and build confidence.
Entrepreneurial Mindset: Individuals who are proactive, ambitious, and eager to scale a proven business model.
Leadership & People Skills: The ability to recruit, train, and motivate a high-performing team of fitness coaches and staff.
Customer-Focused Approach: A strong understanding of customer service and community engagement to drive loyalty and retention.
Business or Sales Background: Prior experience in business management, marketing, or sales can be advantageous for operational success.
Financial Readiness: The ability to invest the required capital and manage finances efficiently during the setup and growth phases.
Community-Driven Spirit: Those who enjoy networking, organizing fitness events, and building strong relationships within their local market.
Whether you’re a seasoned entrepreneur, fitness coach, or investor, Elite Edge Transformation Center offers the systems, brand power, and ongoing support to help you thrive. With its results-driven programs and strong reputation, franchisees can enjoy both meaningful work and strong financial returns.
Ideal Markets:
Franchisees can thrive in suburban and urban areas with a population that values active lifestyles and accessible fitness solutions — such as near shopping centers, business districts, or residential neighborhoods with high visibility and easy access.
Below is a detailed breakdown of the estimated investment and financial structure for opening an Elite Edge Transformation Center franchise in the United States. The figures below are approximate and can vary depending on location, facility size, and market conditions.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Franchise Fee | $39,000 | One-time fee granting rights to operate under the Elite Edge Transformation Center brand. |
| Initial Investment Range | $150,000 – $350,000 | Includes all startup costs — from facility buildout to marketing and equipment. |
| Minimum Liquid Capital Required | $150,000 | The minimum capital required to qualify as a franchisee and sustain early operations. |
| Buildout & Leasehold Improvements | $60,000 – $120,000 | Covers construction, flooring, mirrors, signage, lighting, and interior customization. |
| Fitness Equipment & Technology | $40,000 – $80,000 | Includes strength and conditioning equipment, cardio machines, and management systems. |
| Initial Marketing & Advertising | $10,000 – $20,000 | Pre-launch marketing campaigns, grand opening promotions, and local advertising. |
| Training & Onboarding Costs | $5,000 – $10,000 | Comprehensive initial training for owners and staff at Elite Edge headquarters or online. |
| Software & Technology Systems | $3,000 – $5,000 | CRM systems, fitness tracking tools, and member management software. |
| Initial Inventory & Supplies | $2,000 – $4,000 | Fitness accessories, branded merchandise, and nutritional supplements. |
| Working Capital (First 3 Months) | $20,000 – $40,000 | Covers operational costs until revenue stabilizes. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee for continued use of the brand and operational support. |
| National Marketing Fee | 2% of Gross Sales | Contribution to regional and national marketing campaigns. |
| Average Annual Revenue (Per Unit) | $350,000 – $750,000 | Based on performance of established franchise locations. |
| Expected ROI | 20% – 30% | Depending on location, management, and marketing effectiveness. |
| Estimated Break-Even Period | 12 – 18 Months | Typical time frame for franchisees to recover initial investment. |
Potential Revenue Streams:
Monthly membership fees
6-week transformation challenge programs
Personal and group training sessions
Nutrition coaching and meal plans
Fitness merchandise and branded supplements
