2006
10
$150,000
$35,000
$350,000
No
Endurance House is more than just a retail store—it’s a lifestyle destination built around passion, performance, and community. As a premier specialty retailer in the endurance sports industry, Endurance House caters to athletes, runners, cyclists, and triathletes of all levels by providing high-quality gear, personalized fittings, expert guidance, and a supportive environment where fitness goals come to life.
Founded on the belief that endurance sports should be accessible to everyone, Endurance House has established a strong reputation for its personalized “GREAT FIT™ Process” — an in-depth system that helps customers find the perfect footwear, bike, or gear to match their unique body mechanics and performance goals. The brand’s commitment to quality service and community engagement has made it a trusted name across the United States.
Today, Endurance House franchises offer entrepreneurs an exciting opportunity to be part of the rapidly growing fitness and endurance lifestyle industry. By blending retail excellence, expert service, and community-driven marketing, Endurance House creates a unique experience that goes beyond products — it’s about helping people live their best active lives.
The fitness and endurance sports market continues to grow year after year as more Americans embrace healthy, active lifestyles. Endurance House is strategically positioned at the heart of this trend, offering a proven business model built around passion, innovation, and local community engagement.
By joining Endurance House, franchise owners benefit from:
Strong Brand Recognition: A respected national brand trusted by athletes and fitness enthusiasts alike.
Multiple Revenue Streams: Retail sales, performance gear, accessories, nutritional products, bike fittings, workshops, and local event sponsorships.
Community-Driven Model: Leverages local events, group runs, triathlons, and partnerships to drive repeat business and loyalty.
Turnkey Operations: Proven systems and operational support from industry experts.
Lifestyle Alignment: Operate in a business that aligns with a healthy, inspiring, and fulfilling lifestyle.
Endurance House was founded in 2006 in Middleton, Wisconsin, by endurance athletes Jamie and Troy O’Connor, who wanted to create a retail experience tailored to the needs of everyday athletes. The brand quickly grew due to its community-based model, top-tier product selection, and customer-first philosophy.
Since its founding, Endurance House has expanded across several U.S. states, serving as a hub for local running and triathlon communities. The company operates within the specialty fitness and sporting goods retail industry, focusing on providing expert service, training tools, and community engagement programs.
The brand’s franchise model was developed to replicate its strong hometown success—empowering entrepreneurs to bring the Endurance House concept to their own cities while maintaining consistent quality, service, and brand identity.
Franchise Units (Approximate): 10+ (varies by region)
Industry Category: Health, Fitness, and Sporting Goods Retail
Endurance House offers a comprehensive franchise support system designed to help owners succeed from day one. The brand ensures that every franchisee receives hands-on assistance and expert guidance through every phase of their journey.
Pre-Launch Support:
Site selection and store layout assistance
Lease negotiation guidance
Vendor and product sourcing support
Initial inventory and equipment setup
Marketing launch plan and grand opening coordination
Training Program:
In-depth franchisee and staff training at Endurance House HQ
Product knowledge and fitting certification (GREAT FIT™ Process)
Operations, POS system, and customer service excellence training
Ongoing Support:
Continuous marketing and brand campaigns
Exclusive vendor partnerships and purchasing power
Field support visits and performance reviews
Access to online learning modules and updated training materials
Local and national event participation opportunities
Franchisees also receive tools to manage community engagement, digital marketing, social media, and customer retention strategies — ensuring consistent growth and profitability.
Owning an Endurance House franchise is ideal for individuals who are passionate about health, fitness, and community engagement. This franchise is best suited for those who love the endurance sports lifestyle — whether that’s running, cycling, swimming, or simply helping others achieve their fitness goals. While prior retail or business ownership experience is valuable, the most successful Endurance House franchisees are those who combine business drive with a genuine passion for active living and customer relationships.
The ideal Endurance House franchise owner should possess:
Passion for Fitness & Wellness: Someone who lives an active lifestyle and believes in inspiring others to do the same. You don’t have to be an athlete — just someone who enjoys promoting healthy living and community involvement.
Strong Community Presence: A franchisee who loves connecting with local clubs, events, and fitness communities. Networking with local running groups, schools, and triathlon clubs helps grow brand visibility and loyalty.
Customer-Oriented Mindset: Endurance House’s reputation is built on superior service and expertise. The ideal owner values personalized service, product education, and long-term customer relationships.
Entrepreneurial Spirit: Self-motivated and results-driven individuals who can take initiative, lead teams, and adapt to local market dynamics.
Retail or Business Management Experience (Preferred): Experience in operations, retail, sales, or marketing provides a strong foundation for managing day-to-day performance.
Financial Capability: The ability to meet investment requirements and manage operational cash flow effectively during the ramp-up period.
Commitment to Brand Values: Endurance House franchisees should believe in the brand’s mission — empowering people to live healthy, active, and purpose-driven lives.
Ideal Candidate Profile Snapshot:
Background: Retail, fitness, management, or customer service
Personality: Energetic, approachable, community-minded, and goal-oriented
Investment Range: $150,000 – $350,000
Location Preference: Suburban or urban areas with active running, cycling, and triathlon communities
Owning an Endurance House franchise isn’t just a business — it’s an opportunity to become a leader in your local fitness community while building a rewarding and profitable enterprise.
| Type | Amount (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Investment | $150,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 1–2% of gross sales |
| Working Capital | $25,000 – $50,000 |
| Expected ROI | 20% – 30% annually (approximate) |
| Break-even Period | 18 – 24 months |
| Potential Revenue Streams | Retail sales, apparel, accessories, performance gear, bike services, group events, sponsorships |
| Franchise Units | 10+ (and growing) |
With its proven business model, strong brand equity, and growing demand for health and endurance sports, the Endurance House franchise presents an outstanding opportunity for investors ready to align financial success with personal passion.
