2018
2
$250,000
$45,000
$450,000
No
Engage Virtual Range (EVR) is redefining the way Americans train, compete, and experience firearms education through its innovative, technology-driven virtual shooting range franchise. Designed for everyone—from first-time shooters to law enforcement professionals—Engage Virtual Range offers a safe, engaging, and educational environment that eliminates the risks and costs of traditional gun ranges.
With a strong focus on safety, precision, and entertainment, EVR merges the excitement of simulation gaming with the discipline of firearm training. Their state-of-the-art systems use high-fidelity graphics, laser-based weapons, and real-world training scenarios to create an unmatched experience for personal defense, competitive shooting, and recreational use.
As a franchise opportunity, Engage Virtual Range stands out as one of the most forward-thinking and scalable business models in the firearms and recreation industry. Backed by advanced software technology, proven operational systems, and comprehensive franchisee support, EVR positions entrepreneurs for success in a booming sector that blends entertainment, sports, and safety education.
Investing in an Engage Virtual Range franchise offers a chance to be part of a rapidly growing niche that combines innovation, public safety, and interactive entertainment. The United States firearm training and shooting sports market continues to expand, with growing interest in safety training, family-friendly entertainment, and simulation-based activities.
Here’s why Engage Virtual Range is an attractive investment:
Innovative & Future-Proof Concept: EVR’s cutting-edge virtual shooting technology appeals to a wide range of customers—individuals, families, security personnel, and law enforcement.
Recurring Revenue Streams: Offers membership programs, events, corporate team-building, private lessons, and retail sales.
Low Risk & High Engagement: Unlike live-fire ranges, EVR locations have lower operating costs, reduced liability, and can be opened in nearly any commercial location.
Strong Brand Identity: Known for its professionalism, community involvement, and commitment to firearm safety and education.
Comprehensive Support: Franchisees receive all the training, operational tools, and marketing strategies needed to run a successful, profitable business.
Engage Virtual Range (EVR) was founded in 2018 in Medina, Ohio, by Ronald Ehrhardt and Kevin McDonough, two entrepreneurs who shared a vision to modernize the firearms training and entertainment experience through immersive simulation technology. Recognizing a growing need for safe, educational, and accessible shooting environments, they developed a virtual platform that provides the realism of live-fire training without the dangers, costs, or legal restrictions associated with traditional gun ranges.
The concept began as a single location that quickly drew attention from both recreational shooters and law enforcement agencies. As demand grew, EVR opened a second company-owned location in Avon Lake, Ohio, solidifying its position as a leader in virtual shooting experiences. The success of these two corporate facilities paved the way for the brand’s expansion into franchising.
Today, Engage Virtual Range operates 2 company-owned locations and is actively expanding its franchise network across the United States. The franchise is part of the recreation, sports, and training simulation industry—an innovative segment that blends entertainment with practical skill development.
EVR’s immersive virtual range technology replicates real-life scenarios using high-definition projection systems, responsive weapon replicas, and advanced training software. This cutting-edge experience attracts a diverse audience—from first-time shooters and families to security professionals and law enforcement trainers.
The company’s mission centers around safety, education, and engagement, empowering individuals to learn and practice firearm skills in a stress-free, inclusive environment. Unlike live ranges, Engage Virtual Range eliminates ammunition costs, hearing protection needs, and safety risks—making it ideal for customers of all ages and experience levels.
By combining top-tier simulation technology with a strong franchise support system, Engage Virtual Range continues to pioneer a new category in the U.S. shooting and entertainment industry—offering a scalable, high-tech business model for passionate entrepreneurs.
Engage Virtual Range takes franchisee success seriously, offering comprehensive training and ongoing support every step of the way.
Pre-Launch Support:
Detailed site selection and build-out guidance.
Assistance with equipment sourcing, installation, and virtual range setup.
Comprehensive franchise operations manual and technology integration support.
Operational & Technical Training:
Extensive initial training for owners and staff on range management, safety standards, and customer service.
Hands-on experience in an operational Engage Virtual Range location.
Ongoing software updates, technical support, and equipment maintenance guidance.
Marketing & Business Development:
Local and national marketing strategies customized for your territory.
Grand opening campaign planning and promotional materials.
Access to digital marketing resources, PR tools, and social media content strategies.
Ongoing Support:
Continuous business coaching, operational audits, and financial performance reviews.
Franchisee networking events, system upgrades, and technology enhancements.
With this structured support, franchisees can confidently operate their business while providing a safe and memorable experience for every customer.
Engage Virtual Range is ideal for entrepreneurs who are passionate about community engagement, safety education, and innovative recreation. You don’t need prior experience in firearms training—the company provides all the knowledge and tools required.
The ideal EVR franchisee:
Is motivated by innovation and community safety.
Has strong leadership and customer service skills.
Possesses a background in business, sales, hospitality, or recreation management (preferred, not required).
Can invest in a growing, technology-driven brand with a long-term vision.
Prefers a semi-absentee or owner-operator model.
Seeks a business that combines profitability with purpose.
EVR franchises perform well in suburban and urban markets near family entertainment centers, fitness studios, or shopping complexes—locations with strong community traffic and interest in interactive experiences.
While financials vary based on location and size, the following provides a general overview of Engage Virtual Range franchise investment expectations:
| Investment Category | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $45,000 – $55,000 |
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Liquid Capital Required | $100,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Working Capital | $25,000 – $50,000 |
| Expected ROI | 20% – 35% (within 18–36 months) |
| Break-Even Timeline | Typically within 12–24 months |
| Potential Revenue Streams | Memberships, events, group sessions, training courses, retail sales, and corporate partnerships |
