1996
5
$150,000
$50,000
$350,000
No
EXOVATIONS is one of America’s leading exterior home renovation brands, recognized for transforming homes with craftsmanship, design innovation, and customer satisfaction. The brand specializes in exterior remodeling services such as roofing, siding, windows, doors, decks, and porches, offering homeowners a stress-free and beautifully executed renovation experience. With a strong reputation built on quality, communication, and transparency, EXOVATIONS has become a trusted name in the home improvement and remodeling industry.
For entrepreneurs, the EXOVATIONS franchise represents an incredible opportunity to tap into the multi-billion-dollar U.S. home renovation market. As more homeowners invest in upgrading their properties for style, comfort, and resale value, EXOVATIONS delivers a proven system that combines marketing, project management, and customer service excellence. The brand’s success lies in its well-established business model that maximizes efficiency while maintaining top-tier quality, ensuring franchise owners can achieve both profitability and long-term customer loyalty.
Investing in an EXOVATIONS franchise means partnering with a brand that redefines the home remodeling experience. Unlike traditional contractors, EXOVATIONS provides a stress-free renovation process that keeps customers informed and satisfied every step of the way — resulting in high referral rates and repeat business.
Key reasons to invest include:
High Demand Industry: The U.S. home improvement market exceeds $500 billion annually, driven by growing homeowner investments in exterior upgrades.
Proven Business Model: EXOVATIONS has fine-tuned its operations for consistency, profitability, and customer satisfaction.
Strong Brand Reputation: Known for award-winning designs, superior workmanship, and transparent communication.
Comprehensive Support: Franchisees receive full operational, marketing, and management support to ensure smooth operations.
Scalable Business: Ideal for expansion across suburban and metropolitan regions where property renovations are thriving.
Established Year: 1996
Founder: Mark McDonough
Headquarters: Cumming, Georgia, USA
Industry Category: Home Improvement / Exterior Remodeling
Franchise Units (Current): 5+ operating across the USA
EXOVATIONS was founded in 1996 by Mark McDonough, who identified a major gap in the remodeling industry — the lack of professionalism, transparency, and customer care during renovation projects. Determined to redefine the homeowner experience, McDonough built EXOVATIONS on the promise of “Stress-Free Remodeling,” combining craftsmanship, project management, and exceptional communication into one seamless process.
Over nearly three decades, EXOVATIONS has evolved into a recognized leader in exterior home renovation, offering services such as roofing, siding, windows, decks, porches, and full exterior makeovers. Its reputation for reliability and excellence has earned the brand numerous awards, glowing client testimonials, and a loyal customer base across Georgia and expanding territories.
After years of regional success, EXOVATIONS launched its franchise program to share its proven systems, brand power, and operational expertise with entrepreneurs nationwide. Today, with 5+ successful franchise units and more in development, EXOVATIONS continues to expand strategically across the United States — focusing on communities with high homeownership and growing renovation demand.
The brand operates under private ownership, maintaining its strong values of trust, communication, and quality. Its consistent focus on customer satisfaction, technology integration, and design innovation has positioned EXOVATIONS as a premium, scalable franchise opportunity in the booming U.S. home improvement industry.
EXOVATIONS franchisees benefit from a robust support structure designed to help them succeed from day one.
Pre-Launch Support:
Assistance in territory analysis and location setup.
Guidance on hiring and training initial staff.
Marketing and launch campaign planning to generate early leads.
Operational Support:
Access to proprietary project management systems and technology platforms.
Vendor and supplier partnerships for materials and tools at competitive rates.
Step-by-step manuals for daily operations, customer service, and workflow management.
Marketing Support:
Professionally designed marketing materials, website templates, and SEO optimization strategies.
Local digital marketing and lead-generation campaigns managed in collaboration with corporate teams.
Access to national advertising and brand promotion initiatives.
Training:
Initial training at the corporate headquarters covering sales, design, construction management, and operations.
On-site training during the launch phase.
Ongoing webinars, workshops, and annual conferences for continued education.
Ongoing Support:
Dedicated franchise performance coach and business development guidance.
Continuous updates on market trends, tools, and technology advancements.
Regular operational audits and best-practice sharing among franchisees.
EXOVATIONS seeks driven entrepreneurs who are passionate about construction, design, and customer service. While prior experience in remodeling or construction is beneficial, it is not mandatory — what matters most is leadership, commitment, and a growth mindset.
Ideal candidates include:
Business professionals with strong management or sales backgrounds.
Entrepreneurs passionate about real estate, design, or home improvement.
Investors seeking a scalable, community-focused business.
Individuals capable of managing teams and client relationships effectively.
Preferred Traits:
Strong communication and customer service skills.
Financial capability to meet investment requirements.
Desire to build a reputable, service-driven local business.
Commitment to following EXOVATIONS’ proven operational systems.
Franchisees should ideally target suburban and high-growth residential areas with a high concentration of homeowners seeking exterior upgrades.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Total Investment Required | $150,000 – $350,000 | Includes all startup expenses, equipment, marketing, and initial working capital. |
| Minimum Investment Required | $150,000 | Minimum capital needed to qualify for ownership and cover early-stage costs. |
| Franchise Fee | $50,000 | Grants exclusive rights to operate under the EXOVATIONS brand in a protected territory. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee supporting corporate operations, continuous innovation, and franchise support. |
| Marketing/Advertising Fee | 2% of Gross Sales | Contributes to national and regional marketing campaigns that boost brand visibility and lead generation. |
| Infrastructure & Equipment Cost | $40,000 – $70,000 | Covers tools, software systems, vehicles, and other necessary infrastructure. |
| Training & Initial Setup | Included in Franchise Fee | Comprehensive onboarding, sales, operations, and marketing training for owners and staff. |
| Working Capital | $30,000 – $60,000 | Recommended cash flow to manage operations during the initial months post-launch. |
| Expected ROI | 20% – 30% annually | Based on operational efficiency, market size, and project volume. |
| Break-Even Period | 12 – 18 months | Typical timeframe to reach profitability with effective local marketing and project management. |
| Potential Revenue Streams | Roofing, Siding, Windows, Doors, Decks, Porches, Exterior Design Services | Multiple high-margin services that drive repeat business and referrals. |
Note: These figures are approximate and may vary based on factors such as territory size, local labor rates, material costs, and market conditions. EXOVATIONS provides a detailed Franchise Disclosure Document (FDD) outlining all financial projections and performance data before signing.
