1996
35
$350,000
$35,000
$750,000
No
Extra Innings is one of America’s most recognized and respected names in baseball and softball training, offering a proven franchise model built for sports enthusiasts and entrepreneurs alike. Established as a hub for athletes to develop their skills, Extra Innings has transformed the way communities engage with youth sports by combining state-of-the-art training facilities, professional coaching, and retail sales under one trusted brand.
With over two decades of experience, Extra Innings has positioned itself as the go-to destination for aspiring baseball and softball players nationwide. Each facility is designed to provide a comprehensive experience that includes indoor batting tunnels, professional instruction, pro shop sales, and team rentals — all under one roof. The franchise continues to expand across the United States, empowering local owners to make an impact in their communities while building a profitable, sustainable business model in the ever-growing youth sports industry.
For those passionate about sports, fitness, and community involvement, the Extra Innings franchise offers an incredible opportunity to combine your love for the game with a powerful business system that delivers long-term growth.
Investing in an Extra Innings franchise means joining a nationally trusted brand with a proven track record in the booming youth and amateur sports industry — a market valued in the billions and growing each year.
Strong Market Demand: Baseball and softball participation continues to rise across the U.S., driving demand for quality training centers and year-round indoor facilities.
Multiple Revenue Streams: Franchisees benefit from diversified income channels — including batting cage rentals, individual and group lessons, memberships, equipment sales, team uniforms, and more.
Proven Business Model: The Extra Innings franchise is built on decades of operational success, fine-tuned processes, and brand credibility that reduce the risks often associated with starting from scratch.
Community-Centered Brand: Franchisees build strong local networks by serving schools, sports teams, and families — fostering loyalty and recurring business.
Comprehensive Support: From site selection to marketing and operations, Extra Innings provides continuous support to help franchisees succeed.
Established Year: 1996
Founders: Founded by a team of baseball enthusiasts and former athletes dedicated to advancing the quality of training available to young players.
Headquarters: Middleton, Massachusetts, USA
Industry Category: Sports, Fitness & Training Franchises
Franchise Units: Over 35 centers across the United States
Since its founding in 1996, Extra Innings has grown from a single indoor training facility into a nationwide network of baseball and softball training centers. The brand was created with one goal: to provide players of all ages and skill levels with a professional, year-round training environment.
Through strategic growth and franchise expansion, Extra Innings has become a cornerstone of the American youth sports ecosystem. It continues to innovate with new programs, coaching techniques, and cutting-edge technology that enhance player development and business performance for franchise owners.
Extra Innings provides one of the most comprehensive franchise support systems in the sports industry, ensuring franchisees have all the tools and resources needed to thrive.
Pre-Launch Support:
Site Selection & Lease Negotiation: Guidance on choosing the ideal location based on demographics, accessibility, and local demand.
Facility Design & Build-Out: Assistance with layout, construction, equipment sourcing, and installation of batting cages, tunnels, and retail setups.
Initial Training Program: A detailed onboarding program covering operations, customer service, staff hiring, financial management, and marketing.
Operational Support:
Technology & Systems: Access to proprietary scheduling software, POS systems, and membership management tools.
Business Coaching: Ongoing consultation to help optimize profitability, manage staffing, and improve performance.
Marketing & Promotions: Professional marketing materials, digital advertising strategies, and social media templates to attract local customers.
Ongoing Support:
Regional & National Meetings: Regular franchise conferences and peer networking events.
Continuous Education: Updated training modules, operational updates, and performance benchmarking.
Brand Growth Assistance: Support for local partnerships with schools, leagues, and sports associations to strengthen market reach.
Extra Innings ensures every franchisee feels confident, connected, and supported from day one through years of operation.
The Extra Innings franchise opportunity is best suited for individuals who are passionate about sports, community development, and youth mentorship. Ideal candidates include:
Sports Enthusiasts & Coaches: Individuals with experience in athletics, coaching, or sports management who want to turn their passion into a thriving business.
Entrepreneurs & Investors: Those seeking a scalable, multi-revenue business model in a recession-resistant industry.
Community Leaders: People who enjoy working with families, schools, and teams to support youth development.
Financially Capable Investors: Prospective franchisees should have access to sufficient capital for setup, working capital, and local marketing.
Preferred markets include suburban and urban areas with strong school sports programs, youth leagues, and active family populations.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $350,000 – $750,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 1% of gross sales |
| Working Capital | $25,000 – $50,000 |
| Equipment & Facility Setup | $200,000 – $400,000 |
| Expected ROI | 20% – 25% annually (average) |
| Break-Even Period | 18 – 30 months |
| Potential Revenue Streams | Memberships, lessons, camps, retail sales, team rentals, tournaments, birthday parties |
The Extra Innings franchise model is designed to generate consistent cash flow through recurring memberships and local partnerships, providing franchisees with both short-term profitability and long-term equity growth.
