Established
2019
Franchise Units
58
Minimum Investment
$351,900
Franchise Fee
$50,000
Total Investment Range
$698,850
Home Based
No
Description
FACE FOUNDRIÉ is leading the charge in the fast-growing skincare industry with its innovative concept: an efficient, effective, and affordable facial bar experience. Designed to deliver professional-grade skincare in a modern, inclusive environment, FACE FOUNDRIÉ specializes in focused facials, lashes, and brows—all in under an hour. Launched as a franchise in 2021, the brand has quickly scaled to 50+ locations nationwide and is on track to reach 150 units by 2027, making it one of the fastest-growing beauty franchises in the U.S.
With a cost-effective build-out, multiple revenue streams (including retail, memberships, and service add-ons), and a turnkey model built for scalability, FACE FOUNDRIÉ offers a compelling opportunity for entrepreneurs seeking entry into the booming beauty and wellness space. The brand’s streamlined operations and strong training systems allow franchisees to deliver exceptional guest experiences while growing a high-demand, recurring-revenue business. Join FACE FOUNDRIÉ and become part of a movement that’s democratizing skincare—one facial at a time.
Background
Established: 2019
First Unit Franchised: 2021
Franchised Units: 58
Company-Owned Units: 5
Registration Status (Available States):
Alabama (AL), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), Florida (FL), Georgia (GA), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), West Virginia (WV), Washington (WA), Wyoming (WY), District of Columbia (DC).
Note: States not listed are either sold out or not registering.
Canada Franchises: No
International Franchises: No
Support Training
Financial Assistance Provided: No
Site Selection Assistance: Yes
Includes:
- Real Estate Broker Network
- Standard LOI
- Work Letter Guidance
- Franchisor Personnel Support
Lease Negotiation Assistance: Yes
Includes:
- Standard LOI
- Best Practices
- Work Letter Guidance
Recruiting Assistance: Yes
Includes:
- Job Portal
- Interview Guides
- Marketing Materials
- Interview Support
Cooperative Advertising: Yes
Includes:
- In Select Markets (must follow parameters)
- Digital & Social Co-Op Programs
Training Program
Initial Training:
- Classroom Training: 54 hours
- On-The-Job Training: 64 hours
-
Required Attendance:
- Owner-Operator
- Salon Manager
- Two Additional Estheticians
- Cost: Included (no additional cost for required attendees)
Ideal Candidate
Owner Operator: Expectations are that the franchisee is actively involved in every part of their business specifically marketing, growth and development, and operational best practices. Each location hires a designated Salon Manager to oversee daily operations, personnel and training. The franchisee is the main point of contact for the Franchisor support team. If a franchise partners wants to be absentee or semi-absentee, they must have an operating partner that has a minimum of 20% business ownership.
IDEAL CANDIDATE
Must-Haves:
- Financial Qualifications: $250,000 in Liquidity and $550,000 Net Worth
- Owner Operator
- Dedicated marketers
Nice-To Have:
- Business Ownership/Franchisee Experience
- Strong operations and team building experience
- Experience in the wellness or beauty space
Financial Detail
Cash Investment: $60,000 – $150,000
Total Estimated Initial Investment: $351,900 – $698,850
Minimum Net Worth:
- $250,000 Liquidity
- $550,000 Total Net Worth
Single-Unit Franchise Fee: $50,000
Multi-Unit Franchise Fee: $40,000 per unit
Royalty Fee: 7%
Ad Fees: 3%
Other Fees: $400 Technology Fee
Average Number of Employees: 10–18
Item 19: Yes — AUV: $801,297
Visa Candidates: Will consider
Passive Ownership: No
Semi-Passive Ownership: Yes — requires a designated Owner-Operator with:
- Minimum 20% ownership
- And/or experience building out other franchise concepts
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: $10,000 off single-unit franchise fee