1987
1000
$3,000,000
$60,000
$11,390,000
No
Fairfield by Marriott is a globally recognized midscale hotel brand offering consistent, reliable, and comfortable accommodations for both business and leisure travelers. As part of the Marriott International family, Fairfield by Marriott combines efficient service with modern amenities, providing exceptional value and trusted hospitality. Franchisees benefit from Marriott’s worldwide reputation, a strong loyalty program (Marriott Bonvoy), and extensive franchisee support systems.
Launched in 1987, Fairfield by Marriott was named after the Marriott family’s Virginia farm retreat, symbolizing warmth and simplicity. It has grown into a dominant force in the limited-service hotel segment with over 1,200 locations globally. Backed by Marriott International, Fairfield delivers strong brand equity, innovative design, and powerful marketing strategies. The brand focuses on operational efficiency and guest satisfaction, making it a favorite among travelers and investors alike.
Fairfield by Marriott provides world-class support and comprehensive training to its franchisees, including:
Pre-opening support: Site selection assistance, architectural/design guidance, and project management.
Training Programs: Intensive onboarding programs, including GM and staff training through Marriott’s certified programs.
Operational Support: Ongoing consultation, access to Marriott’s proprietary systems (like MGS), and quality assurance programs.
Marketing & Sales: Access to Marriott Bonvoy, global advertising campaigns, and corporate partnerships.
Technology: Industry-leading booking engines, revenue management systems, and CRM tools.
Fairfield by Marriott is seeking franchisees who:
Have hospitality or business experience (hotel ownership experience preferred).
Are financially sound with the ability to invest in hotel development.
Can maintain Marriott’s high brand standards and guest service expectations.
Possess strong management teams or partners to oversee operations.
Franchise Fee: $60,000
Total Investment Range: $7,550,000 – $11,390,000
Minimum Net Worth Required: $10,000,000
Minimum Liquidity: $3,000,000
Royalty Fee: 5% of gross room sales
Marketing Fee: 3% of gross room sales
Number of Franchise Units (USA): 1,000+
Note: Investment may vary depending on site location, property size, and market conditions.
