Established
2010
Franchise Units
3
Minimum Investment
$300,000
Franchise Fee
$30,000
Total Investment Range
$700,000
Home Based
No
Description
Mt Playmore is a dynamic indoor playground and family entertainment franchise concept built for today’s experience-driven economy. Designed around safe, imaginative, and interactive play, Mt Playmore locations serve as popular destinations for children’s entertainment, birthday parties, school outings, and family gatherings throughout the year.
Positioned within the fast-growing family entertainment and indoor recreation industry, Mt Playmore benefits from strong demand fueled by young families, dual-income households, and parents seeking engaging, screen-free activities for their children. Unlike outdoor amusement concepts, Mt Playmore operates year-round in a climate-controlled environment, creating consistent foot traffic and predictable revenue.
Each location features thoughtfully designed play structures, soft-play zones, dedicated party rooms, and optional arcade or café components. This flexible layout allows franchisees to maximize space utilization while generating multiple income streams. With a strong emphasis on safety, cleanliness, and customer experience, Mt Playmore has established itself as a trusted brand for parents and an exciting play destination for kids. For investors looking to enter the children’s entertainment franchise sector with a scalable and community-focused model, Mt Playmore offers a compelling opportunity in the U.S. market.
Why Invest in This Franchise?
Investing in a Mt Playmore franchise allows entrepreneurs to tap into a resilient business model driven by family experiences rather than discretionary luxury spending.
Key reasons investors choose Mt Playmore include:
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Consistent, recession-resistant demand from families with young children
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Year-round operations with no seasonal dependency
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Multiple revenue streams under one roof
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Strong repeat business from memberships, parties, and group bookings
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Community-driven brand that partners with schools and local organizations
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Scalable format suitable for single-unit or multi-unit expansion
Background
Established Year: Early 2010s
Founders: Mt Playmore was founded by a team of experienced entrepreneurs with backgrounds in children’s recreation, family entertainment, and multi-unit retail operations. Their vision was to create a safe, engaging, and professionally operated indoor playground concept that could scale nationally through franchising.
Brand Journey & Company History:
Mt Playmore was developed in response to a growing demand from parents for clean, secure, and stimulating indoor play environments that go beyond basic playgrounds. The early locations focused on imaginative play structures, soft-play zones, and dedicated party spaces, quickly gaining popularity among families, schools, and daycare groups.
As customer demand increased, the brand refined its operational systems, safety standards, and revenue model. The introduction of structured party packages, membership programs, and group-event offerings allowed Mt Playmore locations to generate predictable and repeat business. Over time, the concept evolved into a franchise-ready model with standardized layouts, consistent guest experiences, and scalable support systems.
Ownership & Franchise Model:
Mt Playmore operates under a centralized franchising structure, with the parent company overseeing brand standards, training, marketing direction, and ongoing franchise support. Franchisees operate their locations under clearly defined operating guidelines to ensure consistency in safety, cleanliness, and customer service across all markets.
Market Presence in the USA:
Mt Playmore currently operates approximately 3 active franchise locations in the United States, with additional territories identified for future expansion. The brand focuses on family-dense suburban markets, high-visibility retail centers, and mixed-use developments that attract repeat family traffic.
Industry Category:
Indoor Playground and Family Entertainment Franchise
Support Training
Mt Playmore offers a structured and comprehensive support system designed to guide franchisees from initial setup through long-term operations.
Pre-Launch Support
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Assistance with site selection and demographic analysis
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Space planning and layout recommendations
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Guidance on equipment sourcing and vendor coordination
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Support with licensing, safety standards, and compliance
Training & Operational Support
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Initial training covering daily operations, staffing, and safety procedures
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Party and event execution training to maximize high-margin bookings
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POS, scheduling, and membership system training
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Standard operating procedures for maintenance and cleanliness
Marketing & Growth Support
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Grand opening marketing strategy and launch planning
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Ongoing digital and local marketing support
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Proven promotional calendars and community outreach ideas
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Brand-approved creative assets and messaging
Ongoing Franchise Support
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Dedicated support team for operational guidance
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Performance reviews and benchmarking
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Continuous training updates and system enhancements
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New attraction ideas and revenue optimization strategies
This hands-on support structure helps franchisees build a strong local presence while maintaining brand consistency.
Ideal Candidate
The ideal Mt Playmore franchisee is a motivated business owner with a passion for family-focused services and community involvement.
This opportunity is well suited for:
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First-time franchise owners seeking a proven system
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Investors looking for a semi-absentee or owner-operator model
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Professionals with backgrounds in retail, hospitality, or service industries
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Multi-unit franchisees interested in expanding within the family entertainment sector
Strong leadership, people management skills, and a commitment to customer experience are key traits of successful franchisees. While prior experience in children’s entertainment is not required, attention to safety, cleanliness, and service quality is essential. Ideal territories include suburban markets with strong family demographics and high visibility retail locations.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | $300,000 – $700,000 |
| Minimum Investment Required | Approximately $300,000 |
| Initial Franchise Fee | $30,000 – $50,000 |
| Number of Franchise Units | Limited, territory-based expansion across the USA |
| Site Development & Build-Out | $150,000 – $350,000 |
| Play Equipment & Fixtures | $80,000 – $180,000 |
| Furniture, Signage & POS Systems | $15,000 – $35,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | 6% – 8% of Gross Sales |
| Brand / Marketing Fund | 1% – 2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Competitive within the indoor playground & family entertainment segment |
| Primary Revenue Streams | Open play, birthday parties, group events, camps, memberships, food & beverage add-ons |