2008
30
$400,000
$35,000
$700,000
No
Fajita Pete’s is redefining the Tex-Mex dining experience with a simple yet powerful idea: fresh fajitas delivered straight from the grill to the table or doorstep. Born in Texas, the brand has quickly gained national attention for its commitment to quality, consistency, and convenience. Known for mouth-watering grilled meats, homemade tortillas, and signature sauces prepared daily, Fajita Pete’s blends traditional Mexican flavors with a modern delivery and catering model that fits today’s fast-paced lifestyles.
As one of America’s fastest-growing fast-casual Mexican franchises, Fajita Pete’s has carved a unique niche by focusing on dine-in, takeout, and catering—all from a compact footprint that keeps overhead low while maintaining exceptional quality. The concept thrives in suburban and urban communities alike, appealing to families, professionals, and corporate clients seeking flavorful, high-quality meals at a fair price.
With strong brand recognition across Texas, Colorado, and other expanding markets, Fajita Pete’s continues to attract entrepreneurs who want to be part of a proven concept that combines the boldness of Tex-Mex with the scalability of a streamlined restaurant operation.
Why Invest in This Franchise?
Investing in a Fajita Pete’s franchise means joining a proven, profit-driven business model that’s built for long-term success in the fast-casual segment. The brand offers a rare balance between simplicity, operational efficiency, and customer satisfaction.
Here’s why investors are drawn to Fajita Pete’s:
Proven Concept – Over a decade of consistent performance, strong repeat customers, and expanding markets across the USA.
Compact Footprint – Requires less space than traditional restaurants, keeping real estate and overhead costs manageable.
Strong Unit Economics – Efficient operations, strong margins, and multiple revenue streams including catering and delivery.
Exceptional Support – Comprehensive franchise training, marketing tools, and operational systems to ensure your success.
Scalable Model – Ideal for both single-unit and multi-unit investors looking to build territory dominance.
Fajita Pete’s is more than a restaurant; it’s a community-focused brand built on hospitality, great food, and authentic customer connections.
Founded in 2008 by Pedro “Pete” Mora, Fajita Pete’s began in Houston, Texas, with a simple mission—to deliver authentic, high-quality fajitas directly to people’s homes and offices. Pete recognized that while Americans loved Tex-Mex, few restaurants offered both dine-in comfort and professional delivery.
What started as a small local kitchen has evolved into a growing national franchise with over 30+ locations across multiple states and several more under development. The brand is owned and operated under Fajita Pete’s Franchising, LLC, maintaining its core values of authenticity, consistency, and community.
With a loyal fan base and award-winning flavors, Fajita Pete’s has become a standout name in the fast-casual Mexican food industry, earning recognition in local and national franchise rankings for its operational excellence and commitment to quality.
Fajita Pete’s provides franchisees with end-to-end support from day one. Whether you’re an experienced restaurateur or a first-time business owner, the brand ensures you have the tools, training, and systems needed for success.
Pre-Launch Support
Assistance with site selection, lease negotiations, and restaurant layout.
Complete construction and design guidance to optimize space and functionality.
Vendor introductions for equipment, ingredients, and supplies.
Initial Training
A comprehensive four-week training program at Fajita Pete’s headquarters and a live operating store.
In-depth instruction in daily operations, menu preparation, customer service, marketing, and leadership.
Operational Support
Ongoing guidance through regular visits, audits, and best-practice sharing.
Access to a dedicated field support representative to assist with operations and profitability optimization.
Marketing & Technology Support
Professionally managed marketing campaigns including social media, digital ads, and local outreach.
A fully integrated POS system, online ordering platform, and analytics dashboard for performance tracking.
Launch materials and PR assistance during grand opening.
Fajita Pete’s believes in building true partnerships with franchisees—offering constant communication, operational updates, and growth mentoring every step of the way.
Fajita Pete’s franchise is perfect for entrepreneurs who want to own a community-driven, high-demand restaurant with a manageable footprint and strong support network.
Ideal candidates include:
Individuals with a passion for hospitality, food, and customer service.
Business professionals seeking a semi-absentee or hands-on ownership model.
Multi-unit developers looking to expand in growing suburban or urban territories.
Investors with prior experience in food service, retail, or franchise management (preferred but not required).
Those with strong leadership skills, team-building ability, and a drive for operational excellence.
Preferred franchisees should have access to liquid capital between $150,000 and $250,000 and a net worth of $500,000 or more to comfortably manage the investment and growth potential.
| Category | Amount (USD) | Details |
|---|---|---|
| Total Investment | $400,000 – $700,000 | Includes build-out, equipment, training, and opening inventory |
| Minimum Investment Required | $400,000 | Based on size, market, and local factors |
| Franchise Fee | $35,000 | Includes training, territory rights, and support |
| Royalty Fee | 6% of gross sales | Paid weekly to franchisor |
| Marketing Fee | 2% of gross sales | National and local marketing contributions |
| Working Capital | $50,000 – $75,000 | Recommended to sustain operations during ramp-up |
| Expected ROI | 20% – 30% annually | Based on franchise performance averages |
| Break-Even Period | 18 – 30 months | Depending on market and operational efficiency |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, and Corporate Events | Multiple profit channels for stability and growth |
| Franchise Units (Approx.) | 30+ | Operating across Texas, Colorado, and expanding markets |
Fajita Pete’s offers a high-return opportunity in a booming Tex-Mex industry worth billions annually in the U.S. The brand’s efficient design, multiple revenue streams, and scalable model make it an excellent choice for investors seeking strong returns and long-term growth potential.
