2001
50
$175,000
$49,900
$300,000
No
Farrell’s eXtreme Bodyshaping is not just another gym franchise—it’s a powerful fitness transformation experience built on community, accountability, and real results. Known for its unique blend of kickboxing, strength training, and nutrition coaching, Farrell’s offers a holistic fitness program that empowers people of all ages and fitness levels to achieve sustainable health transformations.
Founded on the idea that fitness is more than just physical—it’s mental, emotional, and lifestyle-based—Farrell’s eXtreme Bodyshaping has developed a nationwide reputation for helping members lose weight, build confidence, and improve overall well-being through a supportive and results-driven environment.
As a franchise opportunity, Farrell’s stands out in the competitive fitness industry for its proven business model, recurring revenue streams, and passionate member community. Backed by years of brand trust and a scalable operational system, it’s an ideal choice for entrepreneurs looking to invest in a meaningful and profitable fitness business with long-term growth potential in the U.S. market.
Why Invest in This Franchise?
Investing in a Farrell’s eXtreme Bodyshaping franchise means joining one of the most respected and people-focused fitness concepts in America. Here’s why it stands out:
Proven Transformation Model: Farrell’s signature 10-week program consistently delivers measurable results, driving member retention and referrals.
Strong Brand Identity: A trusted name in fitness and wellness, recognized for combining personal coaching with powerful community engagement.
Multiple Revenue Streams: Earnings come from memberships, nutrition programs, branded fitness gear, personal training, and digital offerings.
Scalable Operations: A lean, efficient model that allows owners to start with a single unit and expand into multiple territories.
Health-Focused Market Growth: The U.S. fitness and wellness industry continues to grow, with increasing consumer demand for structured, results-based programs.
Farrell’s eXtreme Bodyshaping was founded in 2001 by Lance Farrell, a former martial arts champion who envisioned a fitness model that went beyond workouts to create full lifestyle transformations. Starting as a single studio in Des Moines, Iowa, the concept quickly gained popularity for its results-oriented programs and supportive community environment.
Over the years, Farrell’s has expanded across the United States, operating 50+ franchise units in key states such as Iowa, Minnesota, Colorado, and Nebraska. The brand operates within the Health, Fitness & Personal Training industry category, with a focus on combining physical training, nutrition, and accountability coaching into one integrated experience.
Owned and operated by a team of experienced fitness professionals and business developers, Farrell’s continues to grow its footprint while maintaining its core mission—to help people live healthier, stronger, and more confident lives.
Farrell’s eXtreme Bodyshaping provides franchise owners with a complete roadmap for success, from pre-launch to daily operations.
Pre-Launch Support:
Site selection assistance and demographic analysis to identify ideal territories.
Help with studio layout, equipment sourcing, and lease negotiations.
Comprehensive onboarding to understand the Farrell’s mission, systems, and brand standards.
Training Programs:
A multi-week training program at headquarters, covering operational procedures, staff management, and customer service.
Fitness program certification for instructors and coaches, ensuring quality delivery across all locations.
Marketing and lead generation workshops to help new owners attract members pre-launch.
Ongoing Support:
Dedicated field consultants for ongoing operational guidance.
Access to the Farrell’s online training portal and updated workout programs.
Centralized marketing campaigns, digital ads, and social media support.
Regional and national conferences for franchisees to share best practices and success stories.
The brand’s hands-on support ensures that franchisees never feel alone—each owner benefits from a strong network, tested systems, and an inspiring leadership team.
Farrell’s eXtreme Bodyshaping is designed for entrepreneurs who are passionate about fitness, personal growth, and community impact. The brand seeks individuals who want to inspire transformation—not just in business, but in people’s lives. While prior fitness experience is an advantage, it is not a requirement. The most successful Farrell’s franchisees share a strong belief in health, motivation, and leadership.
Who Makes the Ideal Franchise Owner:
Passionate About Health & Fitness: You believe in the power of wellness and are motivated to help others achieve physical and mental transformation.
Community-Oriented Leader: You enjoy connecting with people, building relationships, and creating a supportive, team-driven environment.
Business-Minded Entrepreneur: You have a drive for success, understand basic business principles, and are willing to learn a proven franchise system.
Hands-On Operator or Investor: Whether you plan to be actively involved or hire a skilled manager, you value accountability and strong day-to-day operations.
Growth-Driven Visionary: You’re looking to scale, manage multiple units, and become a leader in your local fitness community.
Preferred Background:
Experience in management, business ownership, sales, or fitness leadership.
Strong interpersonal skills and the ability to motivate both staff and clients.
A desire to make a meaningful impact by helping others transform their health and mindset.
Financial Qualifications:
Minimum Liquid Capital: $150,000
Net Worth Requirement: $300,000+
Ability to invest between $175,000 – $300,000 depending on location and studio size.
Location Preferences:
Farrell’s eXtreme Bodyshaping franchises thrive in high-traffic suburban areas, lifestyle centers, and growing residential communities. Ideal territories include regions with a strong health-conscious population, active lifestyle demographics, and local interest in group fitness or kickboxing training.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Initial Franchise Fee | $49,900 | Covers the right to operate under the Farrell’s brand, access to training, and proprietary systems. |
| Total Initial Investment Range | $175,000 – $300,000 | Includes build-out, equipment, working capital, marketing, and operational setup. |
| Minimum Liquid Capital Required | $150,000 | Recommended amount of readily available funds for startup and operations. |
| Net Worth Requirement | $300,000+ | Financial stability required to qualify as a franchisee. |
| Equipment & Build-Out Costs | $80,000 – $150,000 | For fitness equipment, flooring, signage, mirrors, and studio build-out. |
| Leasehold Improvements | $40,000 – $70,000 | Includes interior design, lighting, and layout modifications for brand standards. |
| Working Capital | $20,000 – $40,000 | Operating funds for the first few months to cover payroll, rent, and marketing. |
| Technology & Software Setup | $5,000 – $10,000 | Management software, POS system, and digital membership tracking tools. |
| Grand Opening Marketing Budget | $10,000 – $20,000 | Local advertising, digital campaigns, social media, and launch events. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee for continued support, training, and system updates. |
| National Marketing Fund | 2% of Gross Sales | Contributes to brand-wide advertising and awareness campaigns. |
| Training Expenses | $2,000 – $5,000 | Covers travel and lodging for owner and key staff during initial training. |
| Insurance, Licenses & Permits | $2,000 – $4,000 | Required business and liability insurance, plus local licensing costs. |
| Expected ROI (Return on Investment) | 20% – 30% | Based on average studio performance and membership retention. |
| Estimated Break-Even Period | 12 – 18 Months | Dependent on location, member base, and local marketing execution. |
| Revenue Streams | Variable | Membership fees, personal training, nutrition programs, branded gear, digital classes, and fitness challenges. |
