2010
15
$150,000
$30,000
$350,000
No
Farr’s Fresh is a fast-growing American franchise redefining the healthy fast-casual dining experience. Known for its fresh, wholesome ingredients and vibrant menu of frozen yogurt, smoothies, soups, and sandwiches, Farr’s Fresh bridges the gap between indulgence and nutrition. The brand has built a loyal customer base by offering a fun, interactive dining atmosphere where guests can enjoy frozen desserts and freshly prepared meals — all under one roof.
With a foundation rooted in freshness, flavor, and community connection, Farr’s Fresh stands out as a versatile, family-friendly concept perfect for today’s health-conscious consumers. The brand’s combination of frozen yogurt heritage and nutritious menu expansion positions it uniquely within the competitive food and beverage industry. For entrepreneurs seeking a proven, modern restaurant franchise with flexible formats and strong brand recognition, Farr’s Fresh offers a turnkey opportunity with high customer retention and scalable potential across U.S. markets.
Why Invest in this Franchise?
Investing in a Farr’s Fresh franchise means joining a brand that merges the power of nostalgia with the momentum of modern wellness trends. The brand capitalizes on consumer demand for fast, healthy, and customizable dining experiences while leveraging the iconic legacy of Farr’s Ice Cream — a name trusted by generations since the 1920s.
Key reasons to invest include:
Proven Brand Heritage: Decades of experience in dessert and frozen treat innovation.
Multiple Revenue Streams: Frozen yogurt, smoothies, wraps, salads, soups, and more.
Health-Conscious Appeal: Menu designed to meet today’s demand for fresh, lighter meals.
Flexible Store Models: Options for mall kiosks, stand-alone locations, and co-branded sites.
Strong Marketing Support: National and local campaigns to boost brand visibility.
Growing Market Potential: Fast-casual dining and frozen dessert industries are both expanding rapidly in the U.S.
Founded: 2010
Parent Company: Farr Better Ice Cream, founded in 1929
Headquarters: Ogden, Utah, USA
Industry: Food & Beverage, Fast-Casual, Frozen Desserts
Franchise Units: 15+ across the United States
Farr’s Fresh was launched as an innovative extension of Farr Better Ice Cream, one of the oldest and most trusted ice cream brands in America. Built upon nearly a century of expertise in dessert craftsmanship, the company introduced Farr’s Fresh to meet modern consumers’ demand for both freshness and flavor.
Over time, Farr’s Fresh has expanded its footprint through strategic franchising, offering franchisees a business backed by decades of operational experience and an established supply chain. The brand operates within the thriving fast-casual segment — one of the most resilient and adaptable sectors in the U.S. food industry.
Farr’s Fresh provides comprehensive support to ensure every franchisee is set up for long-term success.
Pre-Launch Support:
Site selection guidance and lease negotiation assistance.
Store design and layout planning to optimize customer flow.
Access to pre-approved vendors and supply chain systems.
Training Program:
Extensive hands-on training at corporate headquarters in Utah.
On-site staff training during store opening.
Detailed manuals covering daily operations, menu preparation, customer service, and compliance.
Ongoing Operational Support:
Continuous access to business coaching and operational consultants.
Performance evaluations and local market insights.
Technology and POS support for seamless order management.
Marketing & Advertising Support:
National brand campaigns and seasonal promotions.
Digital marketing guidance across Google, Meta, and local channels.
Professionally designed marketing materials for in-store and online use.
Farr’s Fresh ensures its franchise partners receive all the tools, systems, and mentorship needed to thrive in their local markets.
Farr’s Fresh is looking for franchise partners who share the brand’s passion for quality, community, and healthy living. The ideal Farr’s Fresh franchisee isn’t just an investor—they’re an ambassador of good food, positive energy, and memorable customer experiences. This is a great fit for entrepreneurs who want to combine a profitable business model with a lifestyle brand that promotes wellness and fun dining.
Key Qualities and Traits of the Ideal Franchise Owner:
Passion for Fresh, Healthy Food: Someone who believes in serving wholesome, made-to-order meals and desserts that make customers feel good.
People-Oriented Mindset: A strong focus on hospitality, community involvement, and creating a welcoming environment for families and students.
Operational Discipline: Ability to follow proven systems, maintain food quality, and ensure consistent brand standards.
Entrepreneurial Drive: A self-motivated, hands-on operator who thrives in a fast-paced environment and enjoys leading a team.
Community Builder: Enjoys engaging with local organizations, schools, and businesses to grow brand awareness and loyalty.
Preferred Background:
While prior restaurant experience is an advantage, it’s not mandatory. Farr’s Fresh provides extensive training and ongoing support, making it accessible to new entrepreneurs as well. Franchisees with backgrounds in hospitality, food service, management, or retail operations often find the transition seamless.
Investment Capability:
Minimum liquid capital: $100,000+
Net worth requirement: $300,000+
Franchisees should have the financial strength to cover start-up costs, marketing, and initial operations comfortably.
Ideal Locations:
Farr’s Fresh thrives in areas with high foot traffic and strong community engagement, such as:
Suburban shopping plazas
College campuses
Downtown business districts
Family-friendly neighborhoods
Tourist destinations or entertainment zones
Franchisee Mindset:
Farr’s Fresh seeks partners who are committed to growing a long-term business—not just running a store. Ideal franchisees see themselves as part of a larger brand family that’s focused on serving fresh food with a smile, building relationships, and expanding the Farr’s Fresh footprint nationwide.
| Investment Component | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Investment | $150,000 |
| Franchise Fee | $30,000 – $35,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Ad Fund | 2% of gross sales |
| Infrastructure & Build-Out | $80,000 – $180,000 |
| Equipment & Supplies | $25,000 – $50,000 |
| Working Capital | $15,000 – $30,000 |
| Expected ROI | 20% – 30% annually |
| Break-Even Period | 18 – 24 months |
| Revenue Streams | Frozen yogurt, smoothies, sandwiches, wraps, salads, soups, beverages, and catering. |
Farr’s Fresh offers a moderate investment model with strong ROI potential and a simple operational structure that minimizes overhead while maximizing profitability.
