2017
100
$250,000
$35,000
$400,000
No
Feng Cha is one of the most vibrant and modern bubble tea franchises making waves across the United States. Known for its artisan-crafted drinks, customizable tea options, and community-centered ambiance, Feng Cha has redefined how Americans experience bubble tea culture. The brand focuses on more than just selling beverages—it aims to create spaces where people can relax, connect, and enjoy premium-quality tea and desserts made from the freshest ingredients.
With a sleek, minimalist interior design and a menu that appeals to diverse tastes, Feng Cha stands out in the competitive beverage franchise industry. From classic milk teas and fruit teas to creative cheese foam drinks, smoothies, and light snacks, the brand continues to capture the hearts of Gen Z, millennials, and tea lovers nationwide. Feng Cha’s blend of aesthetic appeal, quality assurance, and innovative products makes it a go-to franchise for aspiring entrepreneurs seeking entry into the booming beverage café market in the USA.
Why Invest in This Franchise?
Investing in a Feng Cha franchise offers an opportunity to join one of the fastest-growing brands in the specialty beverage segment. The bubble tea industry in the U.S. is projected to surpass $2.5 billion in the coming years, and Feng Cha is positioned at the forefront of this growth thanks to its modern branding, consistent quality, and customer loyalty.
Here’s why investors are choosing Feng Cha:
High-Growth Market: Bubble tea and premium beverage cafés are experiencing rapid growth across North America.
Proven Business Model: Feng Cha provides a tested system designed to help franchisees achieve profitability faster.
Unique Brand Experience: Each Feng Cha store is designed as a lifestyle café, offering a perfect blend of comfort, community, and creativity.
Strong Social Media Presence: The brand thrives on Instagram-worthy aesthetics and viral beverage creations, attracting a steady stream of young customers.
Comprehensive Franchise Support: Franchisees receive full training, marketing assistance, and ongoing operational guidance to ensure success.
Feng Cha was founded in 2017 in China, quickly gaining popularity for its authentic tea culture blended with modern beverage innovation. The brand soon expanded internationally, entering the United States market to meet the growing demand for premium bubble tea experiences.
Today, Feng Cha operates over 100 locations worldwide, with a rapidly expanding footprint across major U.S. cities including Dallas, Houston, Los Angeles, San Diego, and New York. The company’s mission is to “inspire happiness one cup at a time” by combining traditional tea craftsmanship with modern flavor innovations.
Feng Cha’s U.S. operations are owned and managed by Feng Cha USA, which oversees franchise development, brand standards, and training programs to ensure consistent customer experiences nationwide. The brand’s success lies in its commitment to authenticity, sustainability, and customer satisfaction—qualities that have made it one of the most sought-after beverage franchises in America.
Feng Cha provides its franchisees with comprehensive training and operational support from the moment they join the network. Whether you’re an experienced business owner or a first-time entrepreneur, the Feng Cha team ensures you’re fully equipped to succeed.
Pre-Launch Support:
Site selection assistance and demographic analysis
Lease negotiation and design coordination
Guidance on equipment, furniture, and store layout
Pre-opening marketing and social media strategy
Training Program:
Initial Training (3–4 weeks): Conducted at a certified Feng Cha location covering product preparation, POS systems, supply management, and customer service excellence.
Onsite Opening Support: Company representatives assist during the grand opening to ensure seamless operations.
Ongoing Training: Regular updates, webinars, and in-person sessions to introduce new menu items, technologies, and marketing trends.
Operational & Marketing Support:
National and local marketing campaigns
Brand-approved digital assets and promotional materials
Supplier and inventory management systems
Regular operational audits to maintain quality and consistency
Feng Cha’s hands-on support ensures franchise owners feel confident in every aspect of running their business—from brewing the perfect cup of tea to creating a memorable customer experience.
The ideal Feng Cha franchisee is a motivated, business-minded individual with a passion for hospitality, community, and brand building. You don’t need prior food and beverage experience to succeed—just a willingness to learn and a commitment to excellence.
Preferred Attributes Include:
Entrepreneurial spirit and leadership skills
Passion for customer experience and quality service
Strong community engagement and social media interest
Ability to manage a small team effectively
Financial capability to invest in a high-quality brand
Ideal Locations:
Feng Cha franchises perform best in high-traffic urban areas, college towns, shopping centers, and mixed-use developments where young professionals and students frequent. Locations with high foot traffic and strong social engagement potential are particularly successful.
Here’s a detailed look at the Feng Cha franchise investment requirements (estimated for U.S. locations):
| Type of Investment | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $35,000 – $40,000 |
| Initial Investment Range | $250,000 – $400,000 |
| Equipment & Furniture | $80,000 – $120,000 |
| Leasehold Improvements | $100,000 – $180,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |
| Average ROI Period | 18 – 36 months |
| Break-even Time | Typically within 12 – 18 months |
| Franchise Units | 100+ Worldwide (and growing) |
Potential Revenue Streams:
Beverage sales (tea, smoothies, coffee, and specialty drinks)
Food & dessert sales
Merchandise and takeaway products
Delivery and online ordering platforms
