2021
1
$386,500
$50,000
$804,315
No
Imagine owning a business that blends the serenity of nature with the comfort of a luxury resort — and one that rides the wave of a booming outdoor hospitality trend. That’s precisely the proposition offered by Ferncrest: a boutique glampground franchise model designed for entrepreneurs who want to deliver unforgettable guest experiences while building a profitable enterprise.
With Ferncrest, you step into a proven, high-quality brand that has reimagined camping into “camping redefined” — offering fully outfitted domes or tent accommodations, premium amenities, and a strong brand identity that attracts a loyal following. Whether you’re an experienced operator or a first-time business owner, this franchise provides the tools, systems, and support to launch a destination property that stands out in the growing hospitality space.
From the outset, Ferncrest positions itself as an alternative to both traditional hotels and basic campgrounds. It appeals to guests who want to “get outside” but don’t want to sacrifice comfort. As a franchisee, you’re not only selling stays — you’re selling an experience built around nature, comfort, design, and community. In a U.S. market where outdoor travel, staycations, and experiential lodging are on the rise, Ferncrest is perfectly positioned to capture long-term demand.
When you invest in a Ferncrest franchise, you align with a brand that already has national recognition, strong social media traction, and a proven operational model. You get a turnkey system — complete with site selection guidance, build-out templates, marketing playbooks, and reservation systems — allowing you to focus on delivering exceptional guest experiences.
Why Invest in This Franchise?
Booming Market Demand: The glamping and boutique outdoor lodging industry is experiencing exponential growth, with supply still far behind consumer demand.
Lower Start-Up Barriers: Unlike large hotel or resort franchises, Ferncrest can operate efficiently on as little as three acres of land with a small team of one to three employees.
Powerful Brand Recognition: With over half a million social followers and a loyal guest base, Ferncrest brings instant marketing leverage and brand awareness to every new franchise location.
Comprehensive Support: From technology systems and build-out standards to marketing campaigns and operational training, Ferncrest provides end-to-end guidance.
Distinctive Guest Experience: The model merges “luxury and nature” — premium furnishings, spa-style bathrooms, cozy interiors, and scenic outdoor features — all designed for maximum comfort and social shareability.
Scalable Ownership Opportunities: Ferncrest encourages multi-unit ownership and offers incentives for investors who want to develop multiple locations across different regions.
Brand Name: Ferncrest
Industry Category: Outdoor Hospitality • Glamping • Boutique Lodging
Headquarters: Promised Land, Pennsylvania, USA
Established Year: 2021
Founders: Brian Linton and Joanna Linton
Current Franchise Units: 1 operational unit, with multiple new franchise locations in development across the USA
Franchise Model Status: Approved and actively offering franchise opportunities within the United States
Ferncrest was born from the vision of husband-and-wife founders Brian and Joanna Linton, who transformed a neglected 1960s campground in rural Pennsylvania into a stunning, design-driven glampground that merged nature with comfort. Their goal was to redefine what “camping” could mean — blending the beauty of the outdoors with the comfort and style of boutique hospitality.
After the success of their flagship location, the founders recognized a growing demand for nature-based luxury experiences and decided to scale through franchising. The Ferncrest franchise model allows entrepreneurs to create their own boutique outdoor retreats under an established brand known for design excellence, sustainability, and superior guest experiences.
Ferncrest operates within one of the fastest-growing travel sectors in the U.S. — the glamping and experiential lodging industry, which has seen year-over-year growth as travelers seek unique, eco-friendly getaways. The company’s expansion strategy focuses on key leisure markets across North America, targeting areas within a few hours’ drive of major metropolitan centers.
Ownership & Structure: Ferncrest remains privately owned by its founders and operates as a registered franchise entity in compliance with U.S. franchise laws. It is in the active growth phase, recruiting qualified franchise partners who share the brand’s values of environmental stewardship, creative design, and hospitality excellence.
Brand Mission: To make the outdoors accessible and luxurious — providing travelers with authentic, design-forward, and eco-conscious stays that reconnect them with nature.
Pre-Launch Support: Franchisees receive guidance in site selection (minimum three acres, ideally up to ten acres), land evaluation, and zoning considerations. The brand provides a step-by-step onboarding process including consultation, FDD review, and franchise approval.
Build-Out & Operations: Ferncrest offers architectural templates, furnishing guides, and detailed design standards for its luxury tents and domes. Every unit includes modern amenities like heating, air-conditioning, and private outdoor spaces.
Technology & Marketing Systems: Franchisees gain access to Ferncrest’s reservation and property management platforms, digital marketing assets, and nationwide advertising channels.
Training: Comprehensive training covers hospitality management, staff operations, financial planning, and guest relations. Both in-person and online modules ensure consistent learning and brand adherence.
Ongoing Support: Post-launch, franchisees receive continuous operational support, social media and advertising campaigns, brand updates, and performance analysis.
Financing Guidance: The brand assists franchisees in connecting with lending partners for property acquisition and development funding.
Ferncrest’s training and support ecosystem are designed to help franchisees open quickly, operate efficiently, and maintain exceptional guest satisfaction from day one.
Entrepreneurial Mindset: Ferncrest is ideal for business owners who love hospitality, design, and outdoor experiences.
Hands-On Operator: Owners who are engaged in day-to-day operations or hire capable management teams thrive best in this model.
Background & Experience: A background in hospitality, real estate, or tourism is beneficial, though not mandatory. The key is passion for creating memorable guest experiences.
Financial Capacity: Investors should be prepared to meet the minimum capital requirements, with the ability to finance land, development, and operating expenses.
Location Preference: Ideal locations include scenic natural destinations within driving distance of major cities — areas with strong tourism and outdoor recreation appeal.
Shared Values: Franchisees should align with Ferncrest’s commitment to sustainability, comfort, and a “nature-first” approach.
In essence, Ferncrest seeks owners who combine entrepreneurial drive with a genuine love for nature and hospitality.
| Category | Estimated Cost / Fee | Details & Inclusions |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time fee granting rights to operate under the Ferncrest brand and access to its operational systems, training, and marketing programs. |
| Total Initial Investment | $386,500 – $804,315 | Includes land acquisition or lease, build-out, furnishings, site preparation, pre-opening expenses, and three months’ working capital. |
| Royalty Fee | 7% of Gross Sales | Paid monthly to the franchisor for continued use of brand systems, support, and operational resources. |
| National Brand Fund (Marketing Fee) | 3% of Gross Sales | Contributes to national and regional marketing, brand campaigns, social media, and online advertising. |
| Minimum Land Requirement | 3 to 10 Acres | Scenic and accessible sites near natural attractions or tourist destinations are preferred. |
| Build-Out & Infrastructure Costs | $250,000 – $600,000 | Includes construction or renovation, tent/dome installations, utilities, landscaping, parking, and furnishing. |
| Furniture, Fixtures & Equipment (FF&E) | $50,000 – $100,000 | Includes premium tents or domes, bedding, décor, heating/cooling systems, and guest amenities. |
| Pre-Opening Marketing Budget | $10,000 – $20,000 | Covers digital marketing, social campaigns, and local PR before launch. |
| Working Capital (3 Months) | $25,000 – $40,000 | Recommended cash flow to sustain operations until breakeven. |
| Expected ROI | 20% – 30% annually | Based on projected occupancy, average daily rate (ADR), and low overhead structure. |
| Estimated Break-Even Period | 18 – 30 Months | Depending on location performance, seasonal demand, and operational efficiency. |
| Potential Revenue Streams | Multiple Sources | Nightly stays, event bookings, firewood/hot tub add-ons, local partnerships, and group retreats. |
| Multi-Unit Ownership Incentives | Discounts Available | Reduced franchise fees for investors committing to multiple locations. |
Key Takeaways:
Lean operational model with low staffing needs (1–3 employees).
Strong potential ROI due to low overhead and growing market demand.
Prime opportunity for hospitality investors seeking sustainable, experiential lodging ventures.
