1983
270
$75,000
$25,000
$463,800
No
Play It Again Sports is a leading sports and fitness retail franchise that specializes in buying, selling, and trading new and quality used sporting goods and fitness equipment. With a strong focus on sustainability and affordability, the brand serves athletes of all ages by offering equipment for a wide variety of sports including baseball, hockey, football, fitness, and winter sports. This business model promotes reuse, affordability, and local community engagement.
Founded in 1983, Play It Again Sports is part of Winmark Corporation, a franchising powerhouse that also owns other successful resale brands like Once Upon A Child® and Plato’s Closet®. With over four decades of experience, Play It Again Sports has built a trusted name in the resale sporting goods industry and continues to thrive with a proven business model and ongoing franchisee support.
Franchisees receive comprehensive training and ongoing support, which includes:
A week-long training program at Winmark’s corporate headquarters.
In-store operations and inventory training.
Marketing and branding support.
Real estate and lease negotiation guidance.
Business planning, software tools, and analytics support.
Ongoing coaching and access to a strong peer network.
Winmark also provides a dedicated field operations team to assist franchisees post-launch, ensuring long-term success.
Play It Again Sports is ideal for individuals who are:
Passionate about sports and active lifestyles.
Business-minded with leadership and management skills.
Interested in sustainability and community impact.
Willing to be hands-on with daily operations.
Motivated to grow a scalable and profitable business.
Retail or sales experience is helpful but not mandatory thanks to the thorough training and support provided.
Franchise Fee: $25,000
Total Investment Range: $319,300 – $463,800
Minimum Liquid Capital: $75,000
Net Worth Requirement: $400,000
Royalty Fee: 5% of gross sales
Ad Fund: 1% of gross sales
Franchise Units (USA): 270+
Established Year: 1983
