2015
20
$250,000
$49,500
$450,000
No
Fierce45 is redefining the boutique fitness experience across the United States. Built on the powerful Lagree Fitness Method—a high-intensity yet low-impact full-body workout—Fierce45 delivers results-driven sessions that strengthen, tone, and transform the body in just 45 minutes. Each Fierce45 studio creates a welcoming, motivating atmosphere where members of all fitness levels can train safely and effectively under the guidance of certified coaches.
With the growing demand for boutique fitness and wellness concepts, Fierce45 stands out for its innovative workout method, strong community engagement, and sleek studio design. Backed by proven operational systems and a passionate leadership team, Fierce45 offers franchise partners an opportunity to tap into the $30+ billion U.S. fitness market with a concept that’s both profitable and purpose-driven.
Whether you’re an experienced entrepreneur or a first-time investor passionate about fitness, the Fierce45 franchise delivers a unique blend of innovation, community, and business potential.
Why Invest in the Fierce45 Franchise?
Investing in Fierce45 means joining a cutting-edge brand that’s positioned at the forefront of the boutique fitness revolution. With more Americans prioritizing health, wellness, and functional fitness, the Fierce45 model meets this growing demand while offering an exceptional member experience.
Here’s why investors choose Fierce45:
Proven Fitness Model: Built on the renowned Lagree method, combining strength, cardio, and endurance for maximum results.
Scalable Studio Design: Compact studio footprint and efficient operations make expansion easy and cost-effective.
Strong Brand Identity: Modern aesthetics, elite coaching standards, and a loyal member base enhance brand recognition.
Recurring Revenue Stream: Membership-based business model ensures predictable, monthly income.
Comprehensive Franchise Support: Ongoing operational, marketing, and training assistance from a seasoned corporate team.
Community-Driven Brand: Fierce45 emphasizes inclusivity, empowerment, and connection, fostering customer loyalty and long-term growth.
Fierce45 was founded in 2015 in Denver, Colorado, by a team of passionate fitness professionals committed to bringing the transformative Lagree Method to a wider audience. What started as a single studio quickly expanded into a beloved fitness community with multiple locations across Colorado and beyond.
The brand has grown steadily through a combination of exceptional member experience, consistent results, and strong franchise infrastructure. Fierce45 operates under the fitness and wellness industry category and is part of the rapidly growing boutique studio segment that continues to outperform traditional gyms in customer retention and engagement.
Established Year: 2015
Founders: Fierce45 was founded by fitness entrepreneurs dedicated to Lagree training innovation.
Headquarters: Denver, Colorado, USA
Franchise Units (Approx): 20+ and expanding nationwide
Industry: Boutique Fitness / Lagree Method Studios
With a strong brand presence and growing demand in the wellness sector, Fierce45 continues to expand strategically across the U.S., offering new territories and lucrative opportunities for franchise owners.
Fierce45 provides one of the most comprehensive training and support programs in the boutique fitness industry. Franchisees benefit from end-to-end guidance covering every stage—from site selection to studio launch and daily operations.
Pre-Launch Support:
Assistance with real estate selection, lease negotiation, and site approval
Studio layout and design support with detailed construction blueprints
Access to preferred vendors for equipment, technology, and interior design
Pre-opening marketing campaigns and community-building strategies
Operational Training:
Comprehensive multi-day training at headquarters and on-site at your location
Detailed manuals and standard operating procedures for daily management
Staff recruitment and certification training for Lagree instructors
Marketing & Growth Support:
National and regional marketing assistance, including social media campaigns
Digital marketing toolkit for local SEO, ads, and PR
Launch event planning and grand opening promotions
Ongoing Support:
Regular performance reviews and business coaching
Continuous education programs and refresher training
Exclusive access to new Lagree methods and workout variations
This well-rounded support structure ensures franchisees are fully equipped to deliver the exceptional Fierce45 experience and achieve lasting profitability.
The Fierce45 franchise is designed for passionate, community-driven entrepreneurs who believe in the power of fitness to change lives. This opportunity is ideal for individuals who are motivated by both business success and a genuine desire to inspire others toward a healthier lifestyle.
Whether you’re a fitness enthusiast, a seasoned business owner, or an investor seeking a scalable wellness concept, Fierce45 offers the perfect platform to build a rewarding and impactful business.
Fitness & Wellness Enthusiast:
Someone who lives and breathes wellness—or at least believes deeply in the value of physical and mental health. You don’t need to be a certified trainer, but you should love the fitness lifestyle and believe in the Fierce45 Lagree method.
Community Leader:
Fierce45 thrives on strong community relationships. The ideal franchisee enjoys networking, connecting with members, and creating a welcoming environment where clients feel inspired and supported.
Hands-On Operator or Multi-Unit Investor:
Owner-Operators: Individuals who want to be directly involved in daily operations, manage their team, and engage with members.
Investors/Developers: Those interested in owning multiple units, expanding into new markets, and scaling with a proven business model.
Business-Minded Entrepreneur:
Someone with strong organizational, marketing, and management skills. Experience in customer service, retail, or hospitality is a plus, but not required. Fierce45 provides full operational and business training.
Financially Prepared Investor:
The ideal candidate should have a minimum liquid capital of $100,000–$150,000 and a total net worth of $300,000 or more to comfortably manage startup costs, working capital, and early-stage operations.
Customer-Focused and Team-Oriented:
Fierce45 is a people-first brand. Franchisees must be committed to hiring and training passionate instructors, maintaining exceptional service standards, and building long-term member loyalty.
Driven by Purpose:
Fierce45 franchisees share a common vision—to empower individuals through movement. The best owners are not just chasing profit; they’re building a purpose-driven business that leaves a lasting impact on their community.
Ideal Locations
Fierce45 performs exceptionally well in:
Urban and suburban areas with high fitness participation rates
Markets with young professionals and health-conscious populations
Lifestyle-centric communities that value boutique wellness experiences
Summary of the Ideal Franchisee Profile
| Trait/Requirement | Details |
|---|---|
| Background | Business, fitness, or customer service preferred |
| Personality | Passionate, community-oriented, energetic |
| Liquid Capital | $100,000 – $150,000 |
| Net Worth | $300,000+ |
| Role | Owner-operator or multi-unit investor |
| Skills | Leadership, customer engagement, business management |
| Mindset | Purpose-driven, growth-oriented, team builder |
Owning a Fierce45 franchise offers an exciting opportunity to join a fast-growing boutique fitness brand with a proven, profitable model. Below is a detailed breakdown of the estimated investment and financial structure for new franchisees in the United States.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Initial Franchise Fee | $49,500 | One-time fee granting the rights to operate under the Fierce45 brand, including training, systems, and initial support. |
| Total Initial Investment | $250,000 – $450,000 | Total estimated cost including build-out, equipment, permits, and working capital. |
| Leasehold Improvements | $80,000 – $150,000 | Construction, design, flooring, lighting, and branding to create the signature Fierce45 studio experience. |
| Fitness Equipment & Machines | $70,000 – $100,000 | Purchase and installation of Lagree Megaformer machines, accessories, and setup. |
| Furniture, Fixtures & Technology | $10,000 – $25,000 | Front desk systems, sound systems, TVs, signage, and management software. |
| Pre-Opening Marketing | $10,000 – $20,000 | Grand opening promotions, local advertising, influencer marketing, and PR events. |
| Initial Inventory & Supplies | $3,000 – $7,000 | Branded merchandise, uniforms, cleaning supplies, and initial studio essentials. |
| Training Expenses | $5,000 – $10,000 | Travel, accommodation, and training fees for owner and key staff. |
| Working Capital (3 Months) | $30,000 – $50,000 | Operating funds to cover payroll, rent, and marketing during ramp-up. |
| Royalty Fee | 6% of Gross Sales | Ongoing royalty for brand use, operational guidance, and system access. |
| Marketing/Brand Fund Contribution | 2% of Gross Sales | Contributes to regional and national marketing campaigns to drive brand growth. |
| Renewal Fee | 25% of Initial Franchise Fee | Payable upon renewal of the franchise term (typically every 10 years). |
| Item | Details |
|---|---|
| Estimated Revenue Potential | $500,000 – $900,000+ annually (varies by location and membership base) |
| Gross Profit Margin | 30% – 40% (based on efficient operation and member retention) |
| Average Membership Fee | $150 – $200 per month |
| Expected ROI | 20% – 30% annually after stabilization |
| Break-Even Point | Typically achieved within 12 – 18 months |
| Franchise Term | 10 years with renewal options |
| Training Duration | 2–3 weeks initial + ongoing quarterly training |
Fierce45 franchisees benefit from multiple income sources designed to create recurring and diversified revenue:
Monthly Memberships – Primary recurring revenue stream from loyal members.
Private Training Sessions – Personalized one-on-one sessions at premium rates.
Retail Sales – Branded Fierce45 apparel, accessories, and supplements.
Workshops & Special Classes – Seasonal events and themed fitness challenges.
Digital Subscriptions (Optional) – Online workouts and hybrid membership programs.
