Established
2018
Franchise Units
15
Minimum Investment
$75,000
Franchise Fee
$35,000
Total Investment Range
$150,000
Home Based
No
Description
Fig & Brie is redefining the art of entertaining through its beautifully curated charcuterie boards and premium catering experiences. Known for combining fresh, locally sourced ingredients with exceptional presentation, Fig & Brie has built a strong reputation as a go-to brand for upscale events, corporate gatherings, weddings, and private celebrations. The brand brings a modern, artistic approach to food presentation — transforming grazing tables and charcuterie boxes into edible masterpieces that delight guests and elevate any occasion.
As Americans continue to embrace gourmet experiences, artisanal dining, and visually stunning food concepts, Fig & Brie stands out as one of the fastest-growing catering and specialty food franchises in the U.S. With strong social media appeal, repeat business opportunities, and scalable operations, the Fig & Brie franchise model allows entrepreneurs to build a creative, community-driven business in one of the country’s most in-demand food niches.
Why Invest in the Fig & Brie Franchise?
Investing in a Fig & Brie franchise means stepping into a business that blends artistry with profitability. The brand operates at the intersection of luxury catering and the fast-growing trend of gourmet grazing. The low-overhead model allows franchisees to start with minimal infrastructure, often from a commercial kitchen or shared space, while targeting both retail and event-based markets.
Key reasons to invest include:
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High Demand & Trend Growth: Charcuterie and grazing concepts have exploded in popularity across the U.S.
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Strong Brand Identity: Fig & Brie’s distinctive branding and presentation stand out on social media and among event planners.
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Low Overhead, High Margin Model: Minimal inventory, flexible staffing, and high profitability per event.
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Diverse Revenue Streams: Corporate catering, weddings, retail platters, subscription boxes, and workshops.
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Scalable & Flexible Operations: The franchise model suits both home-based entrepreneurs and full-scale commercial operators.
Background
Established Year: 2018
Founders: A team of passionate food stylists and entrepreneurs driven by creativity and hospitality
Headquarters: United States
Industry Category: Food & Beverage, Catering, Specialty Foods
Fig & Brie was founded in 2018 with a clear vision — to revolutionize the art of entertaining through beautifully crafted charcuterie boards and grazing tables. What began as a small local catering business quickly turned into a trendsetting brand known for turning gatherings into unforgettable experiences filled with flavor, artistry, and elegance.
The founders recognized a growing demand for high-quality, visually stunning, and convenient catering options that go beyond traditional party trays. By blending gourmet ingredients with design-focused presentation, Fig & Brie carved out a niche in the fast-growing luxury food catering and specialty grazing market. Their concept appealed to event planners, corporate clients, and private hosts alike, setting new standards in presentation and service.
Over the years, the brand has gained a loyal following and strong recognition across multiple U.S. cities. Each board or table created by Fig & Brie is designed to tell a story — combining fresh produce, artisanal cheeses, cured meats, and creative pairings that delight both the palate and the eyes.
Company Growth & Market Presence:
From its first boutique kitchen, Fig & Brie expanded into a thriving network of 15+ franchise units nationwide, with operations in key metropolitan markets such as Dallas, Austin, Atlanta, Miami, and Los Angeles. The company continues to scale strategically across the United States, targeting cities with vibrant event, tourism, and hospitality sectors.
Brand Reputation:
Fig & Brie has become synonymous with luxury, creativity, and impeccable service. Its success has been amplified through strong social media visibility, influencer collaborations, and organic word-of-mouth marketing — making it a beloved brand among food lovers and event planners.
Ownership & Vision:
The brand remains privately owned, with its founding team closely involved in franchise development and quality assurance. Their mission is to empower entrepreneurs to share Fig & Brie’s artistry within their local communities while maintaining consistent quality, innovation, and brand integrity.
Industry Positioning:
Operating within the fast-growing gourmet catering and food presentation industry, Fig & Brie stands out for its low-overhead business model, creative appeal, and adaptable franchise system. The brand’s focus on visual excellence, customer satisfaction, and local sourcing places it at the forefront of modern catering franchises in the U.S.
In just a few short years, Fig & Brie has evolved from a creative catering startup into a nationally recognized lifestyle brand, redefining how Americans celebrate food, art, and connection.
Support Training
Fig & Brie is committed to ensuring each franchise owner receives the tools, knowledge, and guidance needed to thrive.
Pre-Launch Support:
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Guidance on site selection, setup, and equipment requirements.
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Comprehensive onboarding to understand brand culture, product standards, and service protocols.
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Marketing launch assistance including social media campaigns, grand opening support, and brand assets.
Operational Support:
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Step-by-step manuals for food preparation, packaging, event setup, and quality control.
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Software tools for order management, scheduling, and client communication.
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Access to preferred suppliers and inventory management guidance.
Marketing Support:
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Professionally designed marketing materials and brand guidelines.
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National and regional advertising campaigns.
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Ongoing content creation support for social media and local SEO.
Ongoing Support:
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Regular performance reviews and business coaching.
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Seasonal product updates and menu innovations.
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Continued training on new trends, packaging innovations, and event management techniques.
With a strong emphasis on collaboration and ongoing education, Fig & Brie ensures its franchisees are well-equipped to operate efficiently while maintaining the creative integrity that defines the brand.
Ideal Candidate
The Fig & Brie franchise is designed for entrepreneurs who value creativity, quality, and connection. This business is perfect for individuals who are passionate about food, design, and hospitality — people who take pride in creating experiences that bring joy to others. Whether you come from a background in catering, marketing, or business ownership, Fig & Brie offers a fulfilling opportunity to blend artistry with entrepreneurship.
Who Makes the Ideal Franchisee?
1. Creative and Passionate Entrepreneurs
Ideal franchisees are individuals who love crafting beautiful, memorable experiences. You don’t have to be a chef — but you should have an eye for presentation, a commitment to excellence, and a genuine enthusiasm for curating food that delights the senses.
2. Hospitality and Event Professionals
Those with experience in the food service, catering, event planning, or hospitality sectors will find the Fig & Brie model a natural extension of their skill set. Understanding how to manage events, clients, and timelines provides a strong foundation for success.
3. Community-Oriented Business Owners
Fig & Brie thrives in local markets that value social gatherings, corporate events, and celebrations. Franchisees who are involved in their community — connecting with event planners, local businesses, and residents — can build strong client relationships and enjoy steady growth.
4. Marketing-Savvy Individuals
The brand’s appeal relies heavily on visual marketing. Those comfortable with social media promotion, influencer collaborations, and digital storytelling will find ample opportunity to leverage Fig & Brie’s aesthetic appeal to attract customers.
5. Financially Prepared and Growth-Focused
Franchisees should have the financial capability to make an initial investment in the $85,000–$150,000 range, with adequate working capital for operational expenses. Ideal candidates see this as a long-term investment in a growing niche and are ready to scale as demand increases.
6. Hands-On Operators with Leadership Skills
While the business model is flexible, success comes from active engagement. Franchise owners who enjoy managing a team, overseeing event quality, and ensuring customer satisfaction tend to outperform those who are fully absentee.
Preferred Locations & Market Fit
Fig & Brie performs exceptionally well in urban and suburban markets with a strong event culture and appreciation for upscale experiences. Ideal territories include:
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Metropolitan Areas: Los Angeles, Dallas, Atlanta, Miami, New York City, Chicago, and Austin.
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Suburban Communities: Areas with strong family demographics, wedding venues, and corporate offices.
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Tourist & Lifestyle Hubs: Cities with a vibrant hospitality, food, and events scene.
Franchisee Traits That Lead to Success
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Passion for food presentation and event excellence.
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Ability to build relationships and deliver exceptional service.
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Willingness to learn and follow the Fig & Brie franchise system.
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Entrepreneurial drive to grow local market share.
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Strong organizational and multitasking skills.
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Dedication to upholding brand quality and customer experience.
Financial Detail
The Fig & Brie franchise offers an attractive business model with relatively low startup costs, flexible operations, and high-profit margins compared to traditional food service concepts. Because the franchise operates primarily through catering, delivery, and event-based sales, it avoids many of the high overhead costs associated with full-service restaurants — making it an appealing investment for both new and experienced entrepreneurs.
Below is a comprehensive financial breakdown for prospective franchisees:
| Investment Category | Estimated Cost (USD) | Details / Inclusions |
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| Total Initial Investment | $85,000 – $150,000 | Includes franchise fee, equipment, supplies, marketing, and working capital. |
| Minimum Investment Required | $75,000 | Entry-level requirement for qualified franchisees. |
| Franchise Fee | $35,000 | Covers brand licensing, training, and startup support. |
| Royalty Fee | 6% of Gross Sales | Ongoing support, system access, and brand maintenance. |
| National Marketing Fund | 2% of Gross Sales | Used for digital marketing, brand campaigns, and national promotions. |
| Initial Setup / Infrastructure Cost | $20,000 – $40,000 | Includes kitchen setup, prep equipment, packaging, and signage. |
| Inventory & Supplies | $5,000 – $10,000 | Initial supply of premium ingredients and presentation materials. |
| Working Capital (First 3 Months) | $15,000 – $25,000 | To cover operational costs, staff, and marketing during ramp-up. |
| Training & Support Fee | Included | Comprehensive training and onboarding for franchise operations. |
| Expected ROI | 20% – 30% Annually | Depending on territory size, client base, and local demand. |
| Break-even Period | 12 – 18 Months | Average period based on performance of current franchisees. |
| Franchise Units (Current) | 15+ Units | Operating across the U.S. with steady expansion. |
Revenue Streams
A Fig & Brie franchisee can generate multiple income channels, ensuring a diversified and stable revenue model:
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Event Catering: Weddings, parties, and corporate events.
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Corporate Contracts: Office lunches, holiday events, and gifting.
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Retail Offerings: Grab-and-go charcuterie boxes, holiday platters, and subscription boxes.
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Workshops & Private Events: Charcuterie board-making classes and tasting experiences.
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Seasonal Packages: Valentine’s Day, Christmas, and other holiday-themed products.
Financial Advantages
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Low Overhead: No need for a dine-in restaurant or large staff.
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Flexible Setup: Operate from a commercial kitchen or shared workspace.
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High Margins: Premium pricing with controlled ingredient costs.
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Scalable Growth: Add more locations or expand catering services within your territory.
The Fig & Brie franchise model combines creative entrepreneurship with financial sustainability, making it an ideal opportunity for investors seeking a unique, high-demand business in the food and event space.