2015
20
$385,000
$40,000
$650,000
No
Firenza Pizza is redefining the fast-casual pizza experience across the United States. With its focus on “Pizza Like Never Before”, Firenza has built a loyal following by offering fresh, artisan-style pizzas customized and baked to perfection in just minutes. Unlike traditional pizza chains, Firenza combines handcrafted quality with fast service, delivering gourmet flavors in a modern, inviting atmosphere.
Positioned perfectly between the premium artisan pizza and quick-service segments, Firenza appeals to today’s consumers who crave authenticity, speed, and variety. From fresh dough made in-house to high-quality toppings and locally inspired ingredients, every Firenza pizza is a masterpiece created right before the customer’s eyes.
As part of a rapidly growing brand, Firenza Pizza has become a strong player in the booming fast-casual dining industry — a sector that continues to expand year after year. With an approachable investment range, strong operational systems, and a proven business model, Firenza offers an incredible opportunity for entrepreneurs to join a brand that’s set to capture the next generation of pizza lovers.
Why Invest in the Firenza Pizza Franchise?
Investing in a Firenza Pizza franchise means joining a concept that combines the passion of artisanal cooking with the scalability of a streamlined fast-casual system. The brand’s flexible store formats, low overhead, and efficient operations allow franchisees to thrive in both suburban and urban markets.
Key reasons to invest include:
Strong Market Demand: The fast-casual pizza industry is valued at billions and growing rapidly as consumers seek customizable dining options.
Proven Business Model: Firenza’s operations are designed for efficiency, quality, and consistency — maximizing profitability and minimizing waste.
Premium Brand Image: The franchise blends an upscale dining feel with an affordable, family-friendly experience.
Ongoing Corporate Support: From training to marketing, Firenza’s experienced corporate team supports franchisees at every step of their journey.
Multiple Revenue Streams: Beyond dine-in, franchisees benefit from takeout, delivery, catering, and online ordering opportunities.
Founded Year: 2015
Founders: Dave Baer and Jeff Bailey
Headquarters: Based in the United States
Industry Category: Fast-Casual / Quick-Service Restaurant (QSR) – Artisan Pizza
Firenza Pizza was founded in 2015 by restaurant industry veterans Dave Baer and Jeff Bailey, who shared a vision of bringing true artisan-style pizza to the fast-casual dining world. Their goal was to create a brand that combined handcrafted quality with modern speed and convenience, giving customers the freedom to craft their own signature pizza from a wide selection of premium ingredients — all baked to perfection in just a few minutes.
The brand was designed around the belief that pizza should be personal, fresh, and flavorful. By integrating an open kitchen format and interactive customer experience, Firenza allows guests to watch their pizzas come to life, reinforcing transparency and trust in quality.
Since its inception, Firenza has grown steadily, establishing 20+ franchise units across multiple U.S. states. The franchise quickly gained traction thanks to its innovative menu, sleek restaurant design, and strong focus on local engagement. Its commitment to fresh ingredients, fast service, and community connection has made it one of the most promising rising names in the fast-casual pizza market.
In recent years, Firenza became part of the Great American Hospitality Group, which strengthened its operational infrastructure and franchise development capabilities. This partnership has helped Firenza streamline training systems, marketing programs, and national expansion efforts — positioning it for long-term growth in a competitive market.
Today, Firenza stands out as a next-generation pizza franchise, combining artisan craftsmanship with the efficiency of the fast-casual model. With its flexible store formats, strong brand identity, and growing footprint across the U.S., Firenza Pizza continues to attract entrepreneurs seeking a proven, modern, and scalable restaurant opportunity.
Firenza’s franchise program is built around strong partnerships and comprehensive support. New franchisees receive hands-on assistance from the moment they sign their agreement to long after their grand opening.
Pre-Launch Support:
Site selection and lease negotiation guidance
Store layout and construction management
Equipment procurement and supplier introductions
Pre-opening marketing plan and social media support
Initial Training Program:
In-depth training at a certified Firenza training location
Operational procedures, POS systems, and staff management
Menu preparation and quality control training
Customer service excellence and local marketing strategies
Ongoing Support:
Regular operational audits and performance reviews
Access to marketing assets, promotional calendars, and seasonal campaigns
Continued training modules and online learning resources
Franchisee advisory council participation
National and regional marketing support with creative design assistance
Firenza’s mission is to ensure every franchisee feels confident, supported, and equipped to deliver an exceptional guest experience while maintaining profitability.
Firenza Pizza is ideal for entrepreneurs who are passionate about food, community, and building a sustainable business. The brand seeks partners who value quality, consistency, and strong customer relationships.
The Ideal Firenza Franchise Owner:
Has prior business or management experience (restaurant experience is an advantage but not required)
Is passionate about delivering exceptional customer service
Possesses strong leadership and people management skills
Is financially prepared to invest in and grow multiple units over time
Enjoys being part of a fast-growing, community-oriented brand
Prefers hands-on involvement in daily operations, especially in the early growth phase
Firenza franchisees come from diverse backgrounds — from corporate executives and hospitality professionals to family business owners looking to diversify their portfolio — all sharing a commitment to excellence and local engagement.
Firenza Pizza offers a balanced investment opportunity with moderate entry costs and strong potential for return. Below is a general financial overview (subject to change based on location and size):
| Financial Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $385,000 – $650,000 |
| Minimum Liquid Capital Required | $150,000 |
| Franchise Fee | $40,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Ad Fund | 2% of gross sales |
| Working Capital | $30,000 – $75,000 |
| Expected ROI | 20% – 30% annually (based on performance) |
| Average Break-even Time | 18 – 24 months |
| Revenue Streams | Dine-in, takeout, delivery, catering, and online ordering |
| Current Franchise Units | 20+ across the United States |
Firenza’s efficient operations, customizable buildouts, and strong brand awareness allow franchisees to scale profitably while offering customers a high-quality, memorable pizza experience.
