Established
1959
Franchise Units
400
Minimum Investment
$500,000
Franchise Fee
Inquire
Total Investment Range
$1,100,000
Home Based
No
Description
Round Table Pizza is a well-established American pizza brand known for its premium ingredients, handcrafted dough, and legendary West Coast roots. Built on a reputation for quality and community engagement, the brand has carved out a strong position in the highly competitive pizza segment by offering a differentiated, upscale-casual experience rather than competing purely on price.
What sets Round Table Pizza apart is its commitment to using high-quality meats, fresh vegetables, and proprietary sauce and dough recipes prepared daily in-store. The brand’s medieval-inspired theme, comfortable dine-in atmosphere, and family-friendly positioning create a welcoming environment that drives repeat business. In addition to dine-in, Round Table Pizza has successfully evolved with consumer trends by strengthening takeout, delivery, and digital ordering channels.
For entrepreneurs seeking a proven food franchise with strong brand recognition, multiple revenue streams, and a scalable business model, Round Table Pizza offers a compelling opportunity in the U.S. pizza franchise market.
Why Invest in This Franchise?
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Recognized Legacy Brand: Decades of operating history and loyal customer following across multiple U.S. states
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Premium Positioning: Focus on quality ingredients and handcrafted preparation supports strong average ticket values
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Multiple Revenue Channels: Dine-in, takeout, delivery, catering, and online ordering
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Operationally Proven Model: Standardized systems refined over many years of franchising experience
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Growing Demand for Pizza: Pizza remains one of the most popular and resilient food categories in the U.S.
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Community-Driven Concept: Local store marketing and family-friendly dining help build long-term customer loyalty
Background
- Established Year: 1959
- Founders: Bill Larson, with early partnership support that helped scale the brand
- Franchise Active Units (USA): 400+
- Brand Journey & History: Round Table Pizza was founded in Menlo Park, California, with a vision to deliver “The Last Honest Pizza.” From its early days, the brand focused on quality over shortcuts—using fresh dough made daily and premium toppings. This commitment helped the concept expand steadily throughout California and into other regions of the United States.
- Ownership: The brand operates under experienced restaurant franchise ownership with a focus on long-term system growth and franchisee success.
- Market Presence in the USA: Round Table Pizza operates hundreds of locations across the United States, with a strong footprint on the West Coast and growing presence in additional markets.
- Industry Category: Quick Service / Fast-Casual Pizza Restaurant Franchise
Support Training
Round Table Pizza provides a comprehensive franchise support system designed to guide owners from site selection through long-term operations.
Pre-Launch Support
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Site selection and lease review guidance
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Restaurant layout, kitchen design, and equipment specifications
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Vendor and supply chain setup
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Assistance with permitting and pre-opening checklists
Training Programs
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Classroom and hands-on operational training
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Food preparation, quality control, and safety standards
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POS systems, inventory management, and labor controls
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Management and leadership training for owners and key staff
Operational Support
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Standardized operating procedures and manuals
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Ongoing field support and performance evaluations
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Menu innovation and seasonal promotions
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Cost control and profitability optimization guidance
Marketing & Branding Support
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National and regional marketing strategies
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Digital marketing, loyalty programs, and online ordering integration
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Local store marketing playbooks
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Grand opening and re-launch marketing assistance
Ongoing Support
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Continuous training updates
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Franchisee conferences and knowledge-sharing forums
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Dedicated support teams for operations and marketing
Ideal Candidate
Round Table Pizza is best suited for entrepreneurs who value operational excellence and community engagement.
Ideal Candidates Typically Have
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Experience in restaurants, hospitality, or multi-unit operations (preferred but not mandatory)
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Strong people-management and leadership skills
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Passion for food quality and customer experience
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Ability to follow proven systems while executing local marketing initiatives
Investment Capability
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Adequate capital to meet total investment requirements
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Financial stability to support initial ramp-up and working capital needs
Location Preference
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High-visibility retail corridors
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Family-oriented neighborhoods and suburban trade areas
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Markets with strong demand for dine-in and delivery pizza
Financial Detail
| Financial Item | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $500,000 – $1,100,000 |
| Minimum Liquid Capital | $150,000 – $250,000 |
| Net Worth Requirement | $300,000+ |
| Initial Franchise Fee | $25,000 – $40,000 |
| Restaurant Build-Out / Infrastructure | $250,000 – $600,000 |
| Equipment, Furniture & Fixtures | $150,000 – $300,000 |
| Technology & POS Systems | $10,000 – $25,000 |
| Initial Marketing / Grand Opening | $10,000 – $25,000 |
| Initial Inventory & Supplies | $15,000 – $30,000 |
| Working Capital (3–6 months) | $50,000 – $100,000 |
| Royalty Fee | ~5% of Gross Sales |
| Marketing / Advertising Fee | ~2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI Timeline | 3 – 5 years |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering, Online Orders |
