2011
15
$200,000
$35,000
$450,000
No
Fish & Things is redefining the American seafood dining experience by blending the flavors of the coast with the energy of fast-casual dining. Known for its delicious, freshly prepared seafood dishes—like signature shrimp plates, poke bowls, grilled fish, and island-inspired sides—Fish & Things has become a go-to destination for seafood lovers who crave freshness, flavor, and convenience.
As a brand that started with a passion for serving quality seafood at affordable prices, Fish & Things has grown into a reputable name recognized for its coastal-inspired cuisine and friendly, family-oriented atmosphere. Its approachable menu, efficient operations, and emphasis on quality ingredients make it a standout concept in the growing seafood restaurant industry.
In an era where consumers are prioritizing healthier, fresher, and protein-rich dining options, Fish & Things perfectly fits modern tastes. Whether located near urban centers, college towns, or coastal communities, the brand offers strong market positioning, proven profitability, and broad demographic appeal across the United States.
Why Invest in This Franchise?
Investing in a Fish & Things franchise means joining a trusted brand that has mastered the art of serving high-quality seafood in a fast, friendly, and profitable way. The franchise offers a streamlined business model designed for efficiency, scalability, and strong margins.
Here’s why entrepreneurs are choosing Fish & Things:
Fast-Casual Growth Segment: The fast-casual seafood sector is rapidly expanding as consumers seek healthier and quicker meal options.
Proven Menu & Customer Loyalty: A unique blend of island-style flavors and American favorites ensures repeat business and positive word-of-mouth.
Operational Simplicity: The franchise model is designed to minimize waste, optimize kitchen workflow, and maximize return on investment.
Affordable Entry Point: Compared to full-service restaurants, Fish & Things offers a lower initial investment while maintaining high profit potential.
Ongoing Support: Comprehensive support ensures that franchisees never feel alone—from setup to grand opening and beyond.
Fish & Things was founded in 2011 in Honolulu, Hawaii, born from a simple yet powerful idea—to bring fresh, flavorful seafood to local communities without the premium price tag or long wait times. The founders, passionate about Hawaiian cuisine and coastal living, envisioned a concept that combined the essence of island dining with the convenience of modern fast-casual service.
The brand quickly gained popularity among locals and tourists alike for its poke bowls, grilled fish plates, and seafood stir-fry dishes, all made with high-quality ingredients and bold island flavors. What began as a small family-run seafood eatery soon evolved into a full-fledged restaurant brand with a loyal customer base and growing franchise demand.
By maintaining its commitment to freshness, quality, and consistency, Fish & Things expanded beyond Hawaii, opening franchise and company-owned locations across California, Nevada, and Texas. Each restaurant carries the same laid-back, welcoming coastal vibe that first made the concept successful.
Today, Fish & Things stands as a recognized player in the U.S. fast-casual seafood industry, serving as a bridge between traditional sit-down seafood restaurants and the modern on-the-go lifestyle. With over 15 locations and an ambitious national expansion plan, the company continues to attract entrepreneurs eager to invest in a proven, profitable, and fresh dining concept.
The franchise operates under a privately held ownership structure, allowing it to maintain a personal connection with its franchisees while ensuring brand integrity and operational excellence. Backed by a strong leadership team with decades of combined experience in food service, brand development, and franchise growth, Fish & Things is well-positioned to dominate the fast-casual seafood category across the United States.
Fish & Things provides a full suite of support and training resources to help franchisees build and run a successful business.
Pre-Launch Support:
Comprehensive site selection assistance based on demographic and market analysis.
Guidance in lease negotiation and restaurant design layout.
Vendor connections for equipment, seafood sourcing, and interior setup.
Training Program:
A multi-week training program covering operations, customer service, food preparation, and management systems.
Hands-on in-store training at an existing Fish & Things location.
Ongoing educational resources and access to an online operations manual.
Marketing & Launch Support:
Grand opening campaign strategy to drive initial customer traffic.
Access to professional marketing materials, social media templates, and digital ad strategies.
Ongoing national marketing initiatives to increase brand awareness.
Ongoing Operational Support:
Regular field visits and business reviews.
Continuous menu innovation and seasonal promotions.
Technology support for POS systems and delivery integration.
The brand’s philosophy is simple—your success is our success, and that’s why Fish & Things provides full-scale support at every stage of your franchise journey.
Fish & Things is seeking franchise partners who are passionate about great food, customer experience, and community engagement. You don’t need to be a seasoned restaurateur—the company’s proven systems and training programs are designed for both experienced operators and first-time entrepreneurs.
The ideal Fish & Things franchisee is:
Passionate about hospitality, food quality, and customer satisfaction.
Willing to be actively involved in day-to-day operations or oversee a small management team.
Financially capable of investing in the startup costs and maintaining adequate working capital.
Interested in multi-unit ownership or expanding within their region.
Located in a high-traffic area—near residential communities, shopping centers, or tourist destinations.
This opportunity is perfect for individuals who value operational simplicity, steady growth, and being part of a franchise system that prioritizes people and product integrity.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $200,000 – $450,000 |
| Minimum Investment | $200,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |
| Working Capital | $25,000 – $50,000 |
| Infrastructure & Equipment | $100,000 – $200,000 |
| Marketing & Grand Opening Budget | $10,000 – $20,000 |
| Expected ROI | 20% – 25% annually (depending on location) |
| Break-even Period | 12 – 24 months |
| Franchise Units (Current) | 15+ locations and expanding rapidly |
Franchisees benefit from multiple revenue streams, including dine-in, takeout, online ordering, and third-party delivery partnerships.
