1996
130
$188,000
$49,000
$466,000
No
Fitness Together is a premier personal training franchise that has built its reputation on one simple yet powerful principle — personalized fitness that changes lives. Unlike crowded gyms and impersonal workout centers, Fitness Together offers one-on-one personal training in a private suite environment designed to maximize results and comfort. Each client receives individualized fitness plans crafted by certified trainers focused on their goals, fitness level, and lifestyle.
As a franchise opportunity, Fitness Together stands out in the booming health and wellness industry by providing a model that blends passion for fitness with proven business systems. With growing demand for personalized health solutions, the brand empowers entrepreneurs to build a meaningful business that delivers measurable results to clients while achieving financial success.
Why Invest in this Franchise?
Investing in a Fitness Together franchise means aligning with a brand that has decades of experience, strong brand recognition, and a commitment to transforming both clients’ lives and franchisees’ futures. The U.S. fitness industry is valued at over $35 billion and continues to grow as consumers increasingly prioritize personal health and wellness. Fitness Together taps directly into this demand with a differentiated concept that emphasizes personalized attention, science-based training, and lasting results.
Franchisees benefit from a business model that delivers recurring revenue through personal training packages and membership programs, as well as a scalable structure that supports expansion into multiple territories. With robust operational systems, dedicated support, and a loyal client base, Fitness Together provides a strong foundation for entrepreneurs looking to enter the health and fitness market.
Established Year: 1996
Founder: Rick Sikorski
Headquarters: Denver, Colorado, USA
Franchise Units: Over 130 studios operating across the United States
Industry Category: Health, Fitness, and Personal Training
Fitness Together was founded in 1996 by Rick Sikorski, a pioneer who recognized that many people desired a more private, results-oriented alternative to the typical gym environment. He introduced a revolutionary concept — personalized, one-on-one training in private suites — creating a welcoming and judgment-free space for clients to achieve their goals with dedicated professional trainers.
The brand quickly gained traction due to its commitment to personalized service and measurable results, setting it apart from traditional fitness centers. As word spread, Fitness Together expanded through franchising, empowering entrepreneurs to bring this transformative model to their own local communities.
Today, Fitness Together operates under the umbrella of WellBiz Brands, Inc., one of the nation’s largest and most respected wellness and beauty franchise platforms. This partnership has fueled the brand’s continued innovation, offering franchisees access to world-class support, advanced marketing systems, and a network of successful wellness brands.
Over nearly three decades, Fitness Together has evolved into a trusted leader in the personal training industry, combining customized fitness programs, scientific methodologies, and compassionate coaching. With a strong reputation for integrity, proven results, and community engagement, the brand continues to thrive in the rapidly growing U.S. health and wellness market — a sector now worth over $35 billion annually.
Whether you’re a seasoned entrepreneur or a first-time investor passionate about health and fitness, Fitness Together’s legacy of excellence and results-driven model provides a foundation for long-term success and meaningful impact in your community.
Fitness Together ensures franchisees are equipped with the tools, knowledge, and confidence to build a thriving business.
Pre-Launch Support:
Assistance with site selection and lease negotiations
Studio design, layout, and equipment procurement guidance
Access to pre-opening marketing materials and launch campaigns
Comprehensive Training:
Multi-day initial training at headquarters covering operations, sales, and customer experience
Trainer certification programs and workshops
Technology platform onboarding (CRM, client tracking, and scheduling systems)
Ongoing Support:
Dedicated franchise performance coaches to assist with business development
Regional meetings, webinars, and annual conventions for knowledge sharing
Marketing and social media campaigns managed by a national marketing team
Continuous innovation in client programs, including new fitness methodologies and digital integrations
With these layers of support, franchisees can focus on growth, client satisfaction, and delivering high-quality fitness experiences.
Fitness Together seeks motivated, purpose-driven entrepreneurs who share a passion for health, fitness, and improving people’s lives. The ideal franchisee is not just a business owner—they are a community leader dedicated to helping clients transform their health through personalized attention and expert coaching.
Here’s what defines the ideal Fitness Together franchisee:
1. Passion for Health and Wellness:
You believe in the power of fitness to change lives and are personally committed to promoting physical and mental well-being. You may already have an active lifestyle or experience in sports, personal training, or wellness—but above all, you value helping others achieve their goals.
2. Strong Business Acumen:
While direct fitness experience is not mandatory, successful franchisees are results-oriented, organized, and financially disciplined. You should be comfortable managing staff, overseeing operations, and driving business growth through client satisfaction and retention.
3. Leadership & People Skills:
Fitness Together thrives on relationships. The ideal candidate should be personable, approachable, and able to inspire both team members and clients. Leading a motivated team of trainers and creating a welcoming studio culture are key to success.
4. Commitment to Brand Standards:
Franchisees must maintain Fitness Together’s high standards of professionalism, cleanliness, and service excellence. This includes following brand systems, marketing guidelines, and operational protocols that ensure consistent client experiences nationwide.
5. Investment Capability:
A prospective owner should have the financial readiness to meet startup requirements and sustain operations during the initial months of business. Most successful owners have a minimum net worth of $250,000 and liquid capital of at least $100,000.
6. Community & Relationship Building:
Ideal franchisees are community-focused individuals who enjoy networking with local organizations, schools, and corporate clients. Fitness Together’s success often stems from grassroots marketing and strong community ties.
7. Long-Term Vision:
Fitness Together attracts franchise partners who see this as more than a business—it’s a mission. The brand is ideal for entrepreneurs looking to scale through multi-unit ownership, develop loyal local clientele, and build a long-term legacy within the wellness industry.
Best Suited For:
Fitness professionals, personal trainers, or wellness coaches seeking business ownership
Entrepreneurs passionate about helping people achieve healthier lifestyles
Investors looking for a scalable, semi-absentee business model in a growing industry
Community-minded individuals seeking purpose-driven entrepreneurship
Below is a detailed breakdown of the financial requirements and potential returns for opening a Fitness Together franchise in the United States. These figures are based on the most recent Franchise Disclosure Document (FDD) and industry averages to help prospective franchisees understand the capital investment and revenue potential.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Initial Franchise Fee | $49,000 | Covers the right to operate under the Fitness Together brand name, access to proprietary systems, and initial training programs. |
| Total Initial Investment | $188,000 – $466,000 | Includes franchise fee, build-out, equipment, marketing, and working capital for the first few months. |
| Minimum Liquid Capital Required | $100,000 | The minimum available cash needed to qualify for ownership. |
| Net Worth Requirement | $250,000+ | Demonstrates the financial capacity to sustain and grow the business. |
| Studio Size Requirement | 1,200 – 1,800 sq. ft. | Ideal for private training suites and small-group training sessions. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee paid to the franchisor for continued brand support and resources. |
| National Marketing Fund Contribution | 2% of Gross Sales | Contributes to nationwide marketing, advertising, and digital campaigns. |
| Local Marketing Budget | $2,500 – $5,000/month | For local promotions, social media, events, and community engagement. |
| Equipment & Studio Build-Out | $75,000 – $150,000 | Includes fitness machines, flooring, fixtures, branding, and setup. |
| Technology & Software Fees | $2,000 – $5,000 | For CRM systems, scheduling software, and client management platforms. |
| Training & Onboarding Expenses | $5,000 – $8,000 | Covers travel, lodging, and participation in the mandatory franchisee training program. |
| Working Capital (3–6 Months) | $25,000 – $40,000 | Operating funds to manage initial payroll, rent, and utilities before breakeven. |
| Average Monthly Revenue Potential | $25,000 – $45,000+ | Depends on market size, pricing, and client base development. |
| Expected ROI | 18% – 25% annually | Based on performance of established franchise locations. |
| Average Break-Even Period | 12 – 18 months | Typical time for new studios to achieve profitability. |
| Potential Revenue Streams | Personal Training Packages, Semi-Private Sessions, Nutrition Coaching, Virtual Training Programs, Corporate Wellness Partnerships | Multiple income channels designed for recurring revenue and scalability. |
